How can I run Google Shopping ads for counterfeit goods?

How can I run Google Shopping ads for counterfeit goods?
I have an eCommerce website selling replica products like shoe and jersey, t-shirt. I would like to run my products on google shopping, but every time I submit the feed, my account got suspended. There are other competitors, and their products still can run that shopping campaign.
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I know all the counterfeit goods account will be suspend sooner or later, but even if my products only run for a week, that still counts as a win.

Is there any solution?

At the risk of offending many of my readers who are PPC rockstars, the reality is that most of us aren’t that good at math.

I have an engineering degree but I myself have to think quite hard to get PPC math right. And let’s admit it, you probably use a calculator to do the occasional PPC calculation,

right?

As we become accustomed to bid automation, we find ourselves more and more removed from the simple math behind the process.

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And as a result, when the boss says that we should be more aggressive with our PPC campaigns, we have to actually stop and think how we’d communicate this simple request to

Google Ads.

When bids were manual, being more aggressive simply meant increasing the CPC bids.

Then target CPA came along and being more aggressive meant increasing the tCPA.

And then tROAS comes along and being more aggressive meant… decreasing the tROAS!

Ugh, so much for making things easy and consistent, right?

And if you have some clients doing lead gen and others doing ecommerce, you work with both tROAS and tCPA and you better get the direction of your change right.

And to further complicate things, ecommerce companies can also advertise on Amazon where they use ACOS (advertising cost of sales) and may be setting a target for that.

Since ACOS is the inverse of ROAS, it actually moves in the opposite direction, i.e. to get more aggressive, you increase the target ACOS.

How ACOS and ROAS are calculated

Google uses ROAS and Amazon uses ACOS to help advertisers target profitability for their PPC ads.

4. Having One Target ROAS Is Not Enough

And now the next surprise:

One bid doesn’t work for everything.

Do you remember the last time you did manual bid management and used the same bid for every ad group?

Neither do I, because that most likely would have been a pretty dumb thing to do.

In the days of manual bidding, we set different bids because:

Ad groups converted at different rates.
Ad groups sold different things with different values to the business.
When setting a bid, we considered both of these factors so we could set sensible bids.

Then automated bidding comes along and we set one target and walk away.

Did business all of a sudden change and somehow all your services and products became equally valuable?

Of course, they didn’t!

This is why Google allows targets to be set at the ad group level. At the very least, you need different targets at the campaign level.

Take Smart Shopping campaigns for example. You should have multiple smart shopping campaigns, each with their own target ROAS so you can set the right bids based on the typical

difference in product margin among the many things you sell.

How is the correct tROAS determined?

Well, that depends on your profit margin for each product and the profit you want to make from buying ads on Amazon, Google, and Microsoft.what level of ACOS or ROAS equates to

PPC profits

By setting the right ACOS or ROAS target for your PPC campaign, you can ensure a profitable campaign.

Amazon, as I said before, uses ACOS. And while that’s a new concept for those who’ve been nose down in Google Ads for the better part of the last two decades, it’s actually a

really nice and simple concept.

To break even on your ad buy on Amazon, your ACOS should equal the profit margin.

Said another way, if you sell a weighted blanket for $30 and it costs you $20 to buy from the factory, your margin is 33% and you will go from profitability to losing money once

you go above a 33% ACOS.

Google and Microsoft Ads use ROAS, the inverse of ACOS. And that makes it much harder to know the right target. The break-even point is when ROAS is equal to the inverse of the

margin (that is 1 / margin).

In the example we just used, that means break-even happens at approximately 300% ROAS. But counterintuitively, increasing the tROAS, say to 400% means we’re becoming less

aggressive by trying to make more profit.

Conclusion

I’m a big believer in automated bidding. But to use it successfully, you need to do a few things:

Understand how it works and what it’s trying to do.
Use automation layering to monitor that it is in fact doing what you expect of it.
Think of targets as fluid goals that need to evolve as your business changes and use automation layering to vary goals automatically based on business data.



How to Use the Synergy Between PPC & SEO to Leverage Campaigns
Often, PPC (paid search advertising) and SEO (“free” organic search engine optimization) are treated as separate, opposing channels.

Different people might be in charge of each task for the same website, using separate company resources, with divergent objectives.

However, this way of looking at PPC and SEO discounts a basic truth.

Because of how search engines work, and due to the data (your website) they use to evaluate your submissions to their search results pages, there’s more interaction between the

two marketing channels than you might think.

We want to argue that sharing information between services, and sharing objectives in search engine marketing – whether you’re a practitioner of SEO or PPC – is beneficial to

everyone.

To that end, in this article, we’ll look at:

Shared presence on the SERPs.
Benefits of PPC on organic searcher behavior.
Benefits of SEO on PPC costs and ratings.
Shared search engine resources.
Taking a Closer Look at the SERPs

The synergy between SEO and PPC is immediately clear on the search results pages.

Paid links and natural links are both displayed within the same space and therefore compete against one another.

Since the creation of Google AdWords (now Google Ads), Google seems to have often given the lion’s share of benefits to sponsored links. They’re displayed above the fold, they

benefit from a double presence with Google Shopping ads, etc.

If we look at the history of how paid results are displayed, we see growing interference as it becomes harder to distinguish between paid and organic results.

The colored background applied to paid results in the early SERPs has disappeared. The color and position of the “AD” label that has become increasingly subtle.

It’s clear that Google’s policy is to promote a closing of the visual gap between the two channels. This leads to a decrease in the significant differences between user

behaviors for each type of result.

Using Paid Results to Boost Organic Results

Various studies have found that search users who see an ad are more likely to click on organic results from the same website.

As Rand Fishkin explained in 2017:

“Seeing these two [results] together biases you, biases searchers to generally be more likely to click these than they otherwise would independent of one another. This is why

many people will bid on their brand ads.”

In many cases, this continues to be true today.

Using SEO to Boost the Quality Score

Patents from Daryl Pregibon (pdf) show that quality score calculation takes into account many elements like the CTR, the CPC, etc. The algorithm also analyzes the content of the

landing page and the content of the ad to establish coherence.

This is supported by evidence that quality of the page and the content, optimized for search, has a confirmed impact on the ad Quality Score.

This is one way, from a very simplistic point of view, that SEO can have a beneficial impact on the costs associated with PPC. In short, it can contribute to keeping the CPA

down, thus increasing the ROI.

Taking a Closer Look at How Search Engines Work

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Evidence from Patents

We’ve only seen a few patents assigned to Google on the subject of algorithms specific to paid search so far.

However, many patents exist for organic search. Among them, we can find ideas that are almost certainly reused in paid search.

For example, the Quality Score discussed above plays a discriminatory role in an ad. It can impact the ad’s position as well as the associated CPC. But the quality score isn’t

a concept limited to paid search.