Hi

As we know, nothing interesting is ever completely one-sided, so it is for social media as it
comes with both positive and negative effects. There is a correlation between social media usage
and academic performance of students in universities. There have been various views and
opinions which recognize four major advantages of social media use in higher education. These
include; enhancing relationship, improving learning motivation, offering personalized course
material, and developing collaborative abilities (Wheeler, Yeomans and Wheeler,2008; Rifkin,
Longnecker, Leach and Ortia,2009). Also, Liccardi et al (2007), argued that students are socially
connected with one another and therefore share their daily learning experiences and do
conversation on various topics through social media whereas Kuppuswamy and Shankar (2010),
reviewed that social network websites grab students’ attention and then diverts it towards noneducational and inappropriate actions including useless chatting.