Creating a good pitch

From https://twitter.com/sehurlburt/status/902707204058300416

"Excerpt from some advice I gave on how to structure a product pitch (& remember, you "pitch" whenever you describe your project to someone)"

When I go have a meeting with someone, I usually follow this format when pitching:
-- Establish credibility fast. Could mean talking about the big company customers we have, could mean introducing ourselves and outlining our experience in the industry.
-- Give a very quick overview of why they should care about my product. Couple sentences at most. Get their attention.
-- Outline the problem I'm solving. Make them feel the pain of it.
-- Talk about how my product solves that problem.
-- Show them a demo or benchmarks to show I'm not making this up.
-- Contact info, outline specific next steps.

But then again, my product doesn't really make for a good demo-- all it does is make an image smaller, the most interesting part of my product is the problem it solves-- so you can feel free to mix it up.