var showTotalChar = 50, showChar = "Show more..", hideChar = "show less..";
			$('div.show').each(function() {
				var content = $(this).text();
				if (content.length > showTotalChar) {
					var con = content.substr(0, showTotalChar);
					var hcon = content.substr(showTotalChar, content.length - showTotalChar);
					var txt= con +  '<span class="dots">...</span><span class="morectnt"><span>' + hcon + '</span>&nbsp;&nbsp;<a href="" class="showmoretxt">' + showChar + '</a></span>';
					$(this).html(txt);
				}
			});
			$(".showmoretxt").click(function() {
				if ($(this).hasClass("sample")) {
					$(this).removeClass("sample");
					$(this).text(showChar);
				} else {
					$(this).addClass("sample");
					$(this).text(hideChar);
				}
				$(this).parent().prev().toggle();
				$(this).prev().toggle();
				return false;
			});