if (hidden == YES) {
    self.textLabel.hidden = NO;
    self.image.alpha = 1.0;
    self.image.center = CGPointMake(160, 296);
    hidden = NO;
}
else {
    self.textLabel.hidden = YES;
    [UIView animateWithDuration:1.0
                     animations:^{
                         self.image.center = CGPointMake(320, 0);
                         self.image.alpha = 0.0;
                     }
                     completion:^(BOOL finished){
                     }];


    hidden  = YES;
}