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- Posted a different article on a inner page and its traffic has now surpassed homepage
- I have an EMD domain that sells the product on the website.
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- The homepage is the page that generated the most traffic and gets the sales.
- A few months ago I published an inner page on a pretty different topic and that is now by far the most viewed page.
- As an example the homepage is about "blue widgets" and the inner post is about "what are green widgets". So althought slightly the same they are not related at all. Blue widgets is how i make money.
- My homepage has now stopped making as many sales as before.
- Is the homepage sales decreasing anything to do with this new popular inner page? Can this actually affect the homepage?
- If so should I delete this inner page and see if the homepage recovers?
- The only way I see it effecting the homepage is if there is keyword cannibalization. That sounds unlikely here.
- What is happening to the homepage? Have the rankings decreased? Are your homepage keywords now ranking on your innerpage?
- You didn't give enough information to really properly diagnose the issue. That said, if I were to hazard a guess, I would say your homepage keywords decreased in ranking due to something unrelated to the inner page.
- The only way I see it effecting the homepage is if there is keyword cannibalization. That sounds unlikely here.
- What is happening to the homepage? Have the rankings decreased? Are your homepage keywords now ranking on your innerpage?
- You didn't give enough information to really properly diagnose the issue. That said, if I were to hazard a guess, I would say your homepage keywords decreased in ranking due to something unrelated to the inner page.
- Yes, the rankings have decreased and so too has the traffic a little. The homepage still gets traffic but conversion have tanked.
- The inner page is on a different topic but I will add something to the page trying to drive the readers to the homepage.
- The homepage keywords are not ranking on the inner page as they are different.
- I just feel like the inner page has become more important in G's eyes so maybe they have pushed the homepage down now.
- First, you have to analyse that, your business has the same trend as before.
- Do interlink from your inner page to home page.
- If you really want to target most conversions create LSI pages and link to the main page. Obviously, your business, ranking, traffic everything will increase
- From the inner page create CTA kind of things and make the users to move to your main targeted page
- I just feel like the inner page has become more important in G's eyes so maybe they have pushed the homepage down now.
- That won't happen usually unless the topical relevance changed drastically because of the inner page.
- Your home page conversions going down and your inner page traffic going up can be two totally independent events.
- Moreover, according to you, traffic to home page remains more or less the same. It is the conversions which have gone down. That does not have much to do with SERP positions.
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