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- This archive file of BUS 402 Week 1 Discussion Questions 2 includes:
- Vision and Mission
- Share the vision and mission statement of your firm (or one with which you are familiar). How is that vision and mission statement communicated to employees and the public? What is the role of the vision and mission statement in driving the activities of the firm? If there is no vision and/or mission statement, discuss possible reasons why it is not clear.
- Business - General Business
- BUS402 Strategic Management Business Policy Tutorial
- Course Text:
- Marcus, A.A. (2011). Management Strategy: Achieving Sustained Competitive Advantage (2nd ed.). New York: McGraw-Hill Irwin. ISBN: 9780078137129, bundled with case: Starbucks’ Global Quest 2006: Is the Best Yet to Come?
- Week One
- Required Readings
- Chapter 1: Strategy Basics
- Chapter 2: External Analysis
- Chapter 3: Internal Analysis
- Discussions
- Week 1 - DQ1 - Environmental Changes- BUS402 Strategic Management Business Policy
- Provide an example of an industry or company that has changed its strategy over time as environmental factors such as technology, competition, and consumer preferences have changed. Explain the changes in environment and in the industry’s or company’s evolving strategy.
- Week 2 - DQ2 - Vision and Mission - BUS402 Strategic Management Business Policy
- Share the vision and mission statement of your firm (or one with which you are familiar). How is that vision and mission statement communicated to employees and the public? What is the role of the vision and mission statement in driving the activities of the firm? If there is no vision and/or mission statement, discuss possible reasons why it is not clear.
- Week Two
- Required Readings
- Chapter 4: Timing and Positioning
- Chapter 5: Mergers, Acquisitions, and Divestures
- Discussions
- Week 2 - DQ1 - Components of External Environment - BUS402 Strategic Management Business Policy
- What are the two most relevant externalities from Exhibit 2.6 for a firm with which you are familiar? Have these externalities made the industry in which the firm operates more, or less, attractive to you as consumer? Explain your rationale.
- Week 2 - DQ2 - Components of Internal Analysis - BUS402 Strategic Management Business Policy
- Using “The Seven-S Framework” from pages 58-59 to examine a firm with which you are familiar and address how the firm stacks up in respect to the “qualities of excellence” list on page 59. Does alignment with this list help explain why the firm is currently successful or unsuccessful (use any metric you think is appropriate to judge success)?
- Assignments
- Week 2 - Assignments - S.W.O.T. Analysis - BUS402 Strategic Management Business Policy
- Watch the video, How to Perform a S.W.O.T. Analysis, and then conduct an S.W.O.T. analysis using the Starbucks’ Global Quest 2006: Is the Best Yet to Come? case provided in the Course Materials section of your course shell. The analysis should address the components of the organization’s environment (internal strengths and weaknesses, and external opportunities and threats), alternatives to consider, and your assessment of the quality of the decision made by the company and/or your recommendation(s) for improvement. (NOTE: This will become part of your final paper.) Your paper must be four to five pages in length, incorporate at least two resources from the Univer
- Complete course guide available here - https://bitly.com/12BGShk
- Get at least one of your general educational requirements done in the first semester. Often students are faced with classes that are needed for graduation, yet do not want to take them. This makes it important to get it finished sooner than later. More than likely you will not want to still be a senior years from now, in a class of freshmen students.
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