function getImageContent(options) {
        var image = new Image();

        var complete = false;

        // Create a handler when then image has loaded
        function updateContentHandler() {
            complete = true;
            removeLoadingMessage();
            setLovefilmBoxContent(
                $(template.image).attr({
                    src:    options.src,
                    height: image.height || options.height,
                    width:  image.width  || options.width,
                    alt:    options.alt
                })
            );
        };


        // MSIE uses image.complete flag which we check periodically,
        // other browsers use onload properly.
        if ($.browser.msie) {
            function isImageLoaded() {
                if (image.complete) {
                    updateContentHandler();
                    return;
                }
                setTimeout(isImageLoaded, 1000);
            }

            image.src = options.src;
            setTimeout(isImageLoaded, 100);
        }
        else {
            image.onload = updateContentHandler;

            // Set after the onload handler, in case the image is
            // already cached
            image.src = options.src;

            /* Work around Webkit browsers not firing load if the image
                when the image is cached. (Don't let MSIE see this) */
            if (image.width) {
                complete = true;
            }
        }


        // Return the "Loading..." content, to be replaced later with
        // the real content
        return (complete)
            ? null
            : getLoadingContent(options);
    };