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- Does Google Rank Any Videos BUT YouTube?
- I host my own videos and they used to rank well however these days all I see are YouTube videos in my sector except for the less popular queries whereby Vimeo may get a look in and the occasional international trade forum boards.
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- I have my videos listed in my sitemap such as example.com/video/example.mp4, I assume this is correct or should I not include them at all and just leave the html page to do the business?
- Is the video sector so controlled and manipulated by G that regulatory authorities have completely overlooked it?
- It is basic SEO. Youtube's SEO ranking power far exceeds competing video sites.
- Let's look at site: results. Youtube has 3 Billion and Vimeo has 25 million. Vimeo doesn't even have 1% of the content size of Youtube. It is easy to smother the results when a site has 100 videos for each competing video.
- But quantity does not always equal quality. So let's look at backlink data. Majestic shows YouTube has 13.8 million domains vs 2.9 million domains linking to Vimeo. When a site has 475% more backlink power it tends to dominate in the SERPs.
- This is like complaining that Google is unfair for ranking Amazon above a small local convenience store. Not really about fairness more about the SEO algorithm.
- Also, Google has the possibility to collect more information about its own Youtube videos and users, which might help ranking a "video".
- I take your points however, especially in my sector, if I search for a video keyword1/2/3/4 I can guarantee that I end up with a totally irrelevant video such as keyword5/6/7/4.
- Yes, it gets keyword4 correct, the remainder are almost completely irrelevant results, quite simply it is not what I am searching for.
- It can have the most videos, it can have all the backlinks it likes, it can collect all the data it likes however when it cannot answer the simple query keyword1/2/3/4, then it's worse than useless!
- Situation normal for G then?
- This is like complaining that Google is unfair for ranking Amazon above a small local convenience store.
- Not when Amazon does not and has never had that specific widget.
- Youtube has 3 Billion and Vimeo has 25 million.
- Vimeo has 25 times as many linking domains per video as YouTube.
- So
- Quantity does not always equal quality. This is like complaining that Google is unfair for ranking Amazon above a high-end specialist supplier for that specialist supplier's unique product.
- Precisely my point, why does Google show me keyword5/6/7/4 when the query is for keyword1/2/3/4?
- Oh, I forgot, Google knows better than me what I want or am looking for..
- In all my queries I am searching for specifc description1 / specific description2, specific description 3, specific widget 4, I am not search for totally alternative product 1, totally alternative product 2, totally alternative product 3, specific widget 4 ... invariably they get #4 correct.
- Google knows better than me what I want or am looking for.
- Ah, that. A couple of times lately I have experienced what amounts to abject refusal by Google to show me an exact match - synonyms or spelling "corrections" are common favourites - that is at #1 in DDG.
- Obvious question, why don't you host it on YouTube and experiment to see if it works for you?
- why don't you host it on YouTube
- I used to until I spat my dummy out with G and stopped using all their services.
- Ok, one could say if I don't want to play using their services then why should I benefit from their playground?
- Fair enough point of view however if G is going to deny my videos access to their playground then they have to stop scraping my sites and displaying them in their playground and admit to blatant manipulation.
- All it looks like to me is the 1,000 kg bully in the corner!
- All it looks like to me is the 1,000 kg bully in the corner!
- Yup.
- And Covid-19 is an 85x10^-20 kg bully.
- The world is full of all sorts of nasty bullies. Those that adapt successful mitigations thrive those that don’t...
- For over a decade I’ve simply viewed all search and SM as marketing vectors. With YouTube that has meant publishing a small percentage of videos to have a presence on the platform so to filter and direct traffic to my own properties/sites.
- Is it ideal? No. Does it work? Reasonably well.
- As usual each site has its own requirements and particulars, and must do what best works for them.
- I know sites that succeed wholly on a third party platform, others that succeed ignoring them entirely; I’m in the middle leaning more to ignore aka use them where beneficial to me aka treat them as they treat me.
- I note that RedBar and I are in the unusual position of self hosting our videos, a luxury most webdevs can’t afford. However it also requires a different SEO approach, if Google search is important/critical, than those who host their videos directly on YouTube, the competition matrix is quite different.
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