Partnered YouTube Midroll Ads

We have tested over and over again on over 100 channels with an average of a 50% RPM increase, and found that more midrolls does not really affect retention. The reason being that most people just don't care. The people that do either have adblock or premium.

The Lead of the Algorithm at YouTube also stated that it doesn't really matter if you even place ads every minute, since there is an algorithm that knows each user by a profile and know their ad tolerance and will choose to play an ad at your placed spots or not. Each placement is just a chance, not a guarantee. And if a viewer can't handle it, based on the user profile YouTube has, it will not play an ad there.

Another thing I found is that even videos with all types enabled, and have 4 midrolls, the average viewer only sees between 0.9 and 1.5 ads. Hardly ever will anyone see every ad you place because each one is just a CHANCE that an ad will be shown.

I suggest you do this.

Have all ad types enabled. That means, pre, mid, post rolls. Also display and cards.  Every type enabled.

Then there are two options.

If you have chapters. Try to place your ads about 2 minutes or more apart with the ads being placed 1 second after the beginning of a chapter.

Or if you don't use chapters, do this. Make sure to place Midroll at the end of sentences, or in slow spots of the video, or places with little action, or places of silence. You have a higher chance if playing ads during times like that.

Place them in the following patterns, give or take 15 seconds from the time markers ( try to get in the types of spots described above)

Because you actually understand how ads work:
Pre-roll, 1:00, 2:00, 3:00, 4:00, 5:00, 6:00, 7:00, 8:00, 9:00, 10:00, 11:00, 12:00, 13:00, 14:00, 15:00, etc., there is an obvious pattern here that you should have picked up by now.

Aggressive (Recommended):
Pre-roll, 1:00, 2:15, 3:45, 5:15, 6:45, 8:15, 10:00, 12:00, 14:00, 16:00, 20, 25, 30, 35, 40, 50, 60 post roll.

Medium:
Pre-roll, 1:00, 2:30, 5:00, 7:30, 9:00, 11:30, 15, 20, 25, 30, 40, 50, 60 post-roll.

Light:
Pre-roll, 2:00, 4:30, 7:30, 10:00, 15, 20, 25, 30, 40, 50, 60 post-roll.