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CREATING AN EFFECTIVE CONTENT STRATEGY FOR YOUR WEBSITE TUT

4shar1ng
Aug 17th, 2014
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  1. LYNDA CREATING AN EFFECTIVE CONTENT STRATEGY FOR YOUR WEBSITE TUTORIAL
  2.  
  3. Discover what it takes to be a content strategist: what they do, how do they do it, and why content strategy is so increasingly valued on the web (and a hot job category). Author Janine Warner shows you how to analyze, prioritize, and think strategically about content in many formats (text, images, videos, animations, and infographics) across many channels. In this course, Janine walks you through a series of decisions to transform an outdated, content-heavy website into a multifaceted, multimedia showcase that includes a blog, email newsletter, and social media profiles. Along the way, explore key content strategy documents and tools, including how to create a content inventory, gap analysis, and content matrix. The course also explains how content strategy often overlaps with information architecture, and how constantly testing your theories is the key to long-term success.
  4.  
  5. Topics include:
  6. • What is content strategy?
  7. • Setting clear goals and managing expectations
  8. • Creating a content inventory
  9. • Identifying content needs with a gap analysis
  10. • Managing development with a content matrix
  11. • Creating a style guide and editorial calendar
  12. • Developing wireframes and sitemaps
  13. • Choosing the best medium for your message
  14. • Testing and gathering feedback from users
  15.  
  16. Author..: Janine Warner
  17. Level...: Appropriate for all
  18. Time....: 1h 54m
  19.  
  20. OS......: All
  21. Size....: 213MiB
  22. Archive.: WinRar - Added 5% Recovery Record
  23. Language: English
  24. Fix.....: Retail -kEISO
  25. Rar Pass: 4shar1ng
  26.  
  27. http://www.filefactory.com/file/2s7y2pfjg0t9/n/LYN_CREATING_AN_EFFECTIVE_CONTENT_STRATEGY_FOR_YOUR_WEBSITE_TUT-.rar
  28. http://uploaded.net/file/55aiv54h/LYN_CREATING_AN_EFFECTIVE_CONTENT_STRATEGY_FOR_YOUR_WEBSITE_TUT-.rar
  29. http://www.datafile.com/d/TXpJeU16STJOZz0F9/LYN_CREATING_AN_EFFECTIVE_CONTENT_STRATEGY_FOR_YOUR_WEBSITE_TUT-.rar
  30. http://rapidgator.net/file/9cc6da041c12214e4907d072726bf226/LYN_CREATING_AN_EFFECTIVE_CONTENT_STRATEGY_FOR_YOUR_WEBSITE_TUT-.rar.html
  31. http://turbobit.net/we9n9idxrpk7/LYN_CREATING_AN_EFFECTIVE_CONTENT_STRATEGY_FOR_YOUR_WEBSITE_TUT-.rar.html
  32. PassWord:
  33. 4shar1ng
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