eec.productImpression

<script>
window.dataLayer  = window.dataLayer || [];
window.dataLayer.push({
    'event': 'eec.productImpression',       // name of an event. In this case, always stays as eec.productImpression
    'ecommerce': {                          // ecommerce object. This is the essential part of tracking. New EE data must always be pushed to this object
        'currencyCode': 'EUR',              // the currency which is currently set by a visitor
        'impressions': [                    // type of an ecommerce action. In this case, always stays as impressions
         {
            'name': 'The Yellow Bus',       // name of a product that is displayed. Always include it.
            'id': 'TYB001',                 // id of a product. Always include it.
            'price': '14.00',               // price of a product
            'brand': 'The Yellow Bus',      // brand/vendor of a product
            'category': 'Madrid',           // category of a product
            'variant': 'Adulto',            // product variant. If there are no variants, exclude this key from the dataLayer.push
            'list': 'Tours en Madrid',      // name of a product list. See all the possible list names in the specification
            'position': '1'                 // number of a position (in which a product was visible at that time)
        },
         {
            'name': 'Flamenco Show Torres Bermejas',        // name of a product that is displayed. Always include it.
            'id': 'FTB0001',                                // id of a product. Always include it.
            'price': '35.00',                               // price of a product
            'brand': 'The Yellow Tours',                    // brand/vendor of a product
            'category': 'Madrid',                           // category of a product
            'variant': 'Adultos',                           // product variant. If there are no variants, exclude this key from the dataLayer.push
            'list': 'Tours en Madrid',                      // name of a product list. See all the possible list names in the specification
            'position': '2'     }]                          // number of a position (in which a product was visible at that time)
    }
});
</script>