a written report of 1500 words explaining the 'big picture' of the business and the application. It should put the other artefacts in the portfolio into perspective as to how they help you validate (or visualise) your assumptions about the business and your proposed application.


The aim of this report is to accurately present the complete perspective of our business idea, precisely outline the accustomed advantages and disadvantages and propose and deliver a future development strategy. It is our primary objective to incorporate the concept of virtual reality and augmented reality in the field of history and culture. The idea and potential challenge of our development team is to pitch our software to cultural facilities and benefit businesses around the world.




By following the double diamond design process of discover, design, develop and deliver, we finished our analysis of ideas and constructed an idea representing a theoretical symbiosis between AR/VR Technology and museums. The conceptual application software will be designed to transform reality by bringing the user in an immersive fashion to the past, future or showing what it could be, utopia or dystopia. By cooperating with galleries and museums, it is our goal to successfully visualize ruins, castles, rooms and transform the worldview of the visitor of the facility with the new modern museum practice.

Recent research indicates that startup culture everywhere around the world as always been about generating profit. Following an incremental approach to idea development, we first began with the construction of a happy canvas in a way to visualize our idea and prioritize happiness rather than thinking of ways to make millions and asking will consumers pay for our product. We have discovered that since our application is history-oriented, our early adopters will optimally be mainly public and private musem owners in the search for diverse market segments and customers who desire to find a balance between technology and history. This is not to say that we can not break down our customers into age groups as well. Our software application promises to enrich your cultural knowledge, positively predispose you to learn more and be more curious about history. It will also provide an alternate view of the world that could motivate people to change the course of environmental conservation. Our startup needs to effectively and successfully launch a new product in the software sphere, promote and diversify the market and collaborate with third party companies. We aim to achieve that by initializing effective marketing strategies, tools and techniques by using prominent models and methodologies.The project offers entertainment, preservation, innovation and will further contribute to the education system and diversity. It is our hope that our engaging and memorable application inspires and helps promote out of the box thought. As a customer-oriented company, it will be our task to offer long term sustainability and constantly help the evolution of the software.

It is not only our assumption, but our team has stumbled upon the fact that most cultural facilities are not effectively inviting visitors. Our business proposal implements the philosophy of market orientation optimization. We are targeting children, adults, elders and people, who are not necessarily interested in museums to come and experience the past in an alternate manner.

Another assumption of ours is that the average person is not too interested in museums as those facilities paint the picture of quiet places where one needs to be intelligent and focused to visit. We will transform this common premise into an environment where one should feel curiosity, entertainment and tranquility.

One of the main benefits and also a target of our team is creating the ultimate customer engagement experience with the evident chance of attracting future customers. Our innovative technology can increase museum interest and become a tempting attraction for children, adults and elders.

This opens the path to the prospect of higher profit for all cultural facilities engaging with our proposed idea.