public static String upsertConsentRecord(Consent_Management__c record) {
        String response = '';

        try {

            if(record != null && String.isBlank(record.Associated_Account__c) && String.isNotBlank(record.Consent__c) && record.Consent__c.equalsIgnoreCase('YES')){

                Account a = new Account();
                a.Name = record.First_Name__c + ' ' + record.Last_Name__c;
                a.First_Name__c = record.First_Name__c;
                a.Last_Name__c = record.Last_Name__c;
                a.RecordTypeId = Schema.SObjectType.Account.getRecordTypeInfosByName().get('HCP').getRecordTypeId();
                a.Email__c = record.Email__c;
                a.Consent_Last_Modified_By__c = UserInfo.getUserId();
                a.Consent_Last_Modified_Date__c = System.now();
                a.Consent_Method__c = record.Consent_Channel__c;
                a.Consent_Options__c = 'Consent to Process Data Received';

                upsert a;

                record.Associated_Account__c = a.Id;
            }

            upsert record;

        } catch(Exception e) {
            response = e.getMessage() + ' ' + e.getStackTraceString() + '\n\n' + JSON.serializePretty(record);
            System.debug('ERROR: ' + response);
        }

        return response;
    }