Spanish broadcaster, Telemundo and Panini America are giving fans an augmented reality experience for all things World Cup this summer. The AR content lives in the Telemundo mobile app and is brought to life through Facebook Messengers camera effects tool. From the menu fans can choose to activate 10 second Augmented Reality videos that highlight throwbacks on previous World Cups, as well as features on this year's tournament. Users can also add branded facial lenses and filters, capturing shareable moments to post on social media.