Ranking goes up and down?

Ranking goes up and down?
So I have been doing SEO for a website and 1 special keyword during 3 months.
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When i Started it was ranked no9, then up to 5, then 3 then 4 and now 6. im building with GSA.
When can I exspekt it to be a ranking more stable?
this is during of 3 months. the 2 month it went up to 5, then so on.
Can anyone give some pointers, and tips that can help?
may be google dancing mate, wait to settle down
Yes iknow its doing the dance, but never seen it act like this before. How long can it dance around before it find its place? I like what I see in the result, but when it was on 3, i want it to stay there or even take no1. anyone can say there experience on the g dance?
How old is this site?

It should stabilize when it ages (~2,3 years) and when you've built decent links.

Blasting it with GSA though you're begging to get penalized.
domain 2014
it might be some natural ranking shifts. wait for 1-2 more weeks & see where it stabilizes finally
"im building with GSA"

You should be happy that you are still ranked. So worry about that not about the google dance which is normal.

Not so long ago, Chinese internet speeds averaged 700/kbps while internet speeds were averaging 3,812/kbps in the UK and 4,684/kbps in the US.

As a result, this has lead to users having an expectation of pages loading slowly so the habit of opening multiple tabs or items in new tabs formed, a user behavior that still occurs today.

Speed is now not so much an issue in China, with speeds averaging 91.88/mbps on desktop. That said, there are a number of other considerations to bear in mind when optimizing your site for both Baidu and Chinese users.

Getting indexed in Baidu is also touted as being a difficult challenge, but that’s not the case.

It is true that Baidu has different criteria than Google, but these criteria can be met and your site indexed.

In fact, Baidu themselves say that:

“Most websites on the Internet are not included in Baidu at all. It’s not that Baidu didn’t find them, but they were filtered out before being entered into the database.”

So how can you avoid being filtered out before you even make the Baidu database?

Understanding the Great Firewall & Site Speed Ranking Factors

The Great Firewall is often used in conversation to relate to the speed that websites (hosted outside of China) load within the country. However, this isn’t the full picture.

China, like most countries, has varying internet speeds. While your site may load fine in Beijing, it may not necessarily load as fast or be as accessible in other large cities like Chongqing.

You can test your page load speed across Chinese regions using tools such as Webaka. (This is only available in Chinese and you will need to run Flash.)

Baidu SEO: Content Delivery, Speed & AccessibilityWebaka Chinese Regional Speed Testing Tool
Page load speed is an important factor for Baidu. It is also a factor in how Baidu processes the page into the database.

Again, referring back to Ziyuan:

“If the webpage load speed is too slow, the page may be treated as a ‘short page’. It’s important to note that the load time of Ads is also counted during the overall load time of the webpage.”

This means that if you’re not fast, Baidu might not even index your page.

The Great Firewall acts as a censorship barrier against:

Websites deemed to publish politically sensitive content.
Some social media/self-publishing platforms hosted outside of China.
Any other content deemed by the Chinese government as being inappropriate. This includes a number of websites we take for granted, such as Google, Facebook, Instagram, Chinese Wikipedia, and some major publications (e.g., The New York Times).
However, sometimes websites that don’t contain political or “sensitive” content can fall foul of the Firewall, and all websites outside of China can intermittently be slow to load, or completely accessible.

The frequency of these issues tends to correlate with political events in China, with more disruptions and issues at sensitive times.

In November 2014, the EdgeCast CDN network was blocked, meaning their customers (including Atari, Magento, WordPress, Pokemon, and Tumblr) will have likely experienced outages and organic performance issues in China.

“Please be advised, we are experiencing issues with content delivery in the China region due to suddenly increased restrictions imposed by the Chinese Government. If you are receiving reports from end-users not able to view content from within China, please contact our Network Operations Center to discuss the options available to you.”

This disruption also correlates with the timing of the Fourth Plenum, which occurred a couple of weeks before.

Because of this, it’s important to first understand if the website you’re looking to optimize is accessible within China. You can check this with a tool, such as GreatFire.org.

Due to the intermittency and volatility of the firewall, declines in performance can sometimes be traced back to a period of being blocked or metered by the Firewall – and in these instances, there’s not a lot you can do.

Baidu & HTTPS

The adoption of HTTPS in China has been much slower and with less emphasis than it has in the U.S. and other markets.

Baidu announced full support for crawling and indexing HTTPS protocol webpages in 2015, and then in summer 2016 they further update Baidu-spider to better handle HTTPS.
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Similar to Google, Baidu claims a small performance benefit in rankings from server content securely to users.

Baidu & JavaScript

While Google and Bing have gotten a lot better at crawling content served via JavaScript, but Baidu-spider has still got a long way to go.

On Ziyuan, Baidu’s own knowledge base, it says that although users can see rich content served through JavaScript, Baidu will abandon attempting to index the content due to the technologies used.

This includes AJAX content, JavaScript links, language switchers in JavaScript, or anything else that hides content or links in JavaScript.

Baidu & CDNs

If you’re having issues with site speed in China, leveraging a CDN might not be the worst idea.



What do you think Mueller mean by a page being fishy? I believe it mostly means that a page has the appearance of being untrustworthy.

Mueller then goes on to recommend moderation in the use of keywords.

“So it might be that you’re… kind of overdoing it with the category page in that it would perhaps make sense to kind of move back a little bit and say, I will focus my category page on these keywords and make sure that it’s a good page for that but not go too far overboard.

So that when we look at this page we’ll see… this is a reasonable page, there’s good content here, we can show it for these terms. We don’t have to worry about whether or not someone is trying to unnaturally overdo it with those keywords. “

Link Building to Help Rank a Category Page

The publisher then asked if building external links into the category page, as well as to the website home page, would be helpful.


An HTML sitemap is just a clickable list of pages on a website. In its rawest form, it can be an unordered list of every page on a site – but don’t do that.

This is a great opportunity to create some order out of chaos, so it’s worth making the effort.

Why You Should Leverage HTML Sitemaps

While you may already use an XML sitemap – and some insist that an HTML sitemap is no longer necessary – here are seven reasons to add (or keep) an HTML sitemap.

1. Organize Large Websites

Your website will grow in size.

You may add an ecommerce store with several departments or you may expand your product portfolio. Or, more likely, the site just grow as new people are added to a company.

However, this can lead to confusion for visitors who are then confused about where to go or what you have to offer.

The HTML sitemap works in a similar way to a department store or shopping mall map.

The sitemap is a great way for the person maintaining the sitemap to take stock of every page and make sure it has its rightful home somewhere in the site.