Advertisement
Guest User

rest of the stuff

a guest
Jan 21st, 2020
187
0
Never
Not a member of Pastebin yet? Sign Up, it unlocks many cool features!
text 2.41 KB | None | 0 0
  1. “Chapter 14 Competing Effectively through Global Marketing, Distribution, and Supply-Chain Management.” Competing Effectively through Global Marketing, Distribution, and Supply-Chain Management, saylordotorg.github.io/text_international-business/s18-00-competing-effectively-through-.html.
  2. This explained how kfc reacted when things started to fail and the stores closed. It’s reliable as it is from a well known site, Forbes, and also explains what and how kfc did and failed for it’s supply chain
  3. • It switched back to it’s old supplier so things are running again for now before trying to fix the whole thing again.
  4. • It’s also not just a one man mistake or such, but in fact early cracks in the new supplier arrangement is what would cause such issues
  5. • all transitions of supply chain has high risk period, with extensive testing needed.
  6. • It’s not a competition between firms, but whole supply chains
  7.  
  8. https://saylordotorg.github.io/text_international-business/s18-00-competing-effectively-through-.html
  9. “Chapter 14 Competing Effectively through Global Marketing, Distribution, and Supply-Chain Management.” Competing Effectively through Global Marketing, Distribution, and Supply-Chain Management, saylordotorg.github.io/text_international-business/s18-00-competing-effectively-through-.html.
  10. explained how kfc was able to enter various markets and how so it became such an effective and successful business. Not as reliable as most others, (github?) but uses sources and is meant to be educational, so should still be useful.
  11. • Came in early b4 other fast foods
  12. • Over 2bil made in 2010 in china
  13. • Had to have local business partner to operate inland
  14. • So of course business with partner of connection with government
  15. • Learned from its partners, made own leadership team when joint venture not required, team very know china culture.
  16. • This meant that business felt more familiar as it is especially marketed for Chinese customers
  17. • Localization: so it also tastes familiar therefore more popular than weird borgyr thing
  18. • Culture also important in china, so kfc adapts its culture
  19. • Very adaptable: “Choosing to eat at fast food restaurants like KFC doesn’t necessarily indicate a desire for Western flavors,” said Sun Min, a local government official who eats at KFC because speed and convenience are his top priorities when choosing a place to eat.
  20. • Opens shop near customers
Advertisement
Add Comment
Please, Sign In to add comment
Advertisement