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Chapter 6
E-commerce Marketing and Advertising Concepts
DEADLINE:  JANUARY 15, 2020

1.	Other than search engines, what are some of the most popular uses of the
Internet?

It is also used for email services for business and personal uses.

2.	Why is offline advertising still important?

Only around 80% of the population in developed countries has access to the internet. The number is even lower in the still developing countries whereby only about 30% of the people have access to the internet.  we still have a considerable percentage of population who cannot be reached through online marketing.

3.	What are some of the advantages of direct e-mail marketing?
•  Reach a global audience.
•  Easy to share. ...
•  Easy to measure. ...
•  Easy to get started. ...
•  Drive revenue. ...
•  Deliver targeted messages. ...
•  Reach an already engaged audience. ...
•  Low costs. One of the most obvious advantages of email marketing is its lower cost compared to mainstream marketing channels
4.	Would you say that the Internet fosters or impedes social activity

It helps to foster because nowadays people are more to social media and it will helps people to know each other through social media and keep in touch with each other through social media

5.	Is growth of the Internet, in terms of users, expected to continue indefinitely?
What, if anything, will cause it to slow?

This is because of computer costs. Unless the price of computers drop significantly the internet growth rate will continue to decline





Project:
Visit your Facebook page and examine the ads shown in the right margin. What is being advertised and how do you believe it is relevant to your interests or behavior? You could also search on a retail product on Google several times, and related products, then visit Yahoo or another popular site to see if your past behavior is helping advertisers track you.
Answer:
It is advertising shoes because last night I was browsing shoes on lazada. Most of the current websites today has ad trackers. Trackers are used to track user experience so ad companies can provide relevant products based on user experience. One of the popular ways to stop ads and ad trackers from tracking user experience is to install ADBLOCK and disable DO NOT TRACK on browser settings.

Chapter 7
Social and Mobile, and Local Marketing
DEADLINE: JANUARY 22, 2020

1.	What are the objectives of social marketing?

Social marketing aims to influence behaviors that benefit individuals and communities for the greater social good. The goal is to deliver competition-sensitive and segmented social change programs that are effective, efficient, equitable and sustainable

2.	Why are in-app ads so important to marketers?

This is due to a few reasons, but it is mostly due to an apps ability to pull direct demographic and geo-location data. This means that the audience has more potential to be closely aligned to the marketing and advertising efforts that ultimately helps marketers get the most value out of their ad campaigns.

3.	Why is location-based marketing so attractive to marketers?
It enables a faster, more seamless purchase process for their consumers. ... Location data is crucial to this and allows marketers to deliver personalised and relevant in-store experiences.

4.	What are the major social network sites?

•  Facebook
•  WhatsApp
•  WeChat
•  QZone
•  Tumblr
•  Instagram
•  Twitter

5.	Why are social, mobile, and local marketing efforts interconnected?

encouraging human interaction with customers , mobile devices are more powerful to create local and social marketing. They can be used by customers to find local merchants, and for businesses for providing alerts to customers regarding special offers






Project:
Visit your Facebook page and examine the ads shown in the right margin. What is being advertised and how do you believe it is relevant to your interests or online behavior? Make a list of ads appearing in your News Feed. Are these ads appropriately targeted to you in terms of your demographics, interests, and past purchases? Go to at least two Web sites, and Like it or Like a product. In the next 24 hours, do you see marketing messages on Facebook related to your Likes?

Answer:
It is advertising shoes because last night I was browsing shoes on lazada. Most of the current websites today has ad trackers. Trackers are used to track user experience so ad companies can provide relevant products based on user experience. Yes, they are targeted in terms of interest and past purchases.