2024 Framework Laptop 13 (Intel Core Ultra Series 1) Announcement

[00:00:00.000 --> 00:00:01.640]   This is actually our fourth generation
[00:00:01.640 --> 00:00:03.520]   in on the Framework Laptop 13.
[00:00:03.520 --> 00:00:06.400]   So every time we do a new product refresh now,
[00:00:06.400 --> 00:00:08.680]   four times in, we really think about
[00:00:08.680 --> 00:00:09.880]   what do we wanna do with this thing?
[00:00:09.880 --> 00:00:12.560]   We're getting closer and closer to perfection each time.
[00:00:12.560 --> 00:00:15.200]   And so one thing we do is actually just read
[00:00:15.200 --> 00:00:17.520]   literally every review, we go into the community
[00:00:17.520 --> 00:00:19.000]   and see what people are talking about.
[00:00:19.000 --> 00:00:20.320]   We go through our customer feedback
[00:00:20.320 --> 00:00:22.840]   and we figure out what do people want out of this?
[00:00:22.840 --> 00:00:24.440]   And so we've done a few things.
[00:00:24.440 --> 00:00:26.560]   We've really picked a few key areas of focus.
[00:00:26.560 --> 00:00:31.560]   One was making this the perfect laptop for Linux users.
[00:00:31.560 --> 00:00:34.080]   Two, making this the perfect laptop
[00:00:34.080 --> 00:00:36.420]   for small businesses and professionals.
[00:00:36.420 --> 00:00:39.460]   And then three, continue to make it a more accessible
[00:00:39.460 --> 00:00:41.880]   and easier to use computer really for everyone.
[00:00:41.880 --> 00:00:44.300]   Going past just the earliest adopters
[00:00:44.300 --> 00:00:46.600]   into more general consumer audiences.
[00:00:46.600 --> 00:00:48.400]   And we've made a number of changes
[00:00:48.400 --> 00:00:50.180]   in the product to achieve that.
[00:00:50.180 --> 00:00:53.960]   One is that we've gone to the latest generation
[00:00:53.960 --> 00:00:57.960]   Intel Core Ultra Series 1 processors.
[00:00:57.960 --> 00:00:59.800]   That's not our naming choice.
[00:00:59.800 --> 00:01:01.040]   That was Intel's naming choice.
[00:01:01.040 --> 00:01:02.520]   You can take it up with them.
[00:01:02.520 --> 00:01:05.280]   But it actually is a really killer processor.
[00:01:05.280 --> 00:01:08.880]   Intel's done a bunch of great stuff this generation.
[00:01:08.880 --> 00:01:11.720]   They've gone and improved a bunch
[00:01:11.720 --> 00:01:13.200]   of the processor efficiency,
[00:01:13.200 --> 00:01:15.640]   especially around specific use cases like video.
[00:01:15.640 --> 00:01:19.000]   The video playback battery life is actually pretty excellent.
[00:01:19.000 --> 00:01:20.080]   Another thing that they've done
[00:01:20.080 --> 00:01:22.560]   is actually redone the graphics architecture.
[00:01:22.560 --> 00:01:25.040]   The graphics performance is like a massive leap
[00:01:25.040 --> 00:01:26.880]   over previous generations.
[00:01:26.880 --> 00:01:29.760]   So I actually took, instead of a Framework Laptop 16,
[00:01:29.760 --> 00:01:32.880]   a Framework Laptop 13 with this main board
[00:01:32.880 --> 00:01:34.400]   on a recent trip to Taiwan.
[00:01:34.400 --> 00:01:36.720]   And I was playing Baldur's Gate 3 in flight.
[00:01:36.720 --> 00:01:39.120]   And actually the performance was pretty excellent.
[00:01:39.120 --> 00:01:40.680]   One other thing that we've done, of course,
[00:01:40.680 --> 00:01:43.360]   has gone from DDR4 to DDR5.
[00:01:43.360 --> 00:01:48.360]   So you can actually put in up to 96 gigs of DDR5-5600
[00:01:48.360 --> 00:01:51.600]   with these two SODIMM slots.
[00:01:51.600 --> 00:01:53.640]   And just like the previous generation,
[00:01:53.640 --> 00:01:57.400]   Intel has this kind of big core, little core architecture.
[00:01:57.400 --> 00:01:59.920]   So you can get up to six performance cores
[00:01:59.920 --> 00:02:01.880]   along with eight efficiency cores
[00:02:01.880 --> 00:02:03.360]   across the different configurations.
[00:02:03.360 --> 00:02:05.360]   So pretty awesome performance,
[00:02:05.360 --> 00:02:08.280]   great generational leap from Intel.
[00:02:08.280 --> 00:02:09.720]   One other thing we've done, of course,
[00:02:09.720 --> 00:02:12.680]   going back to making this the perfect product
[00:02:12.680 --> 00:02:15.880]   for Linux users, is resolving what was probably
[00:02:15.880 --> 00:02:18.840]   the last major sticking point for Linux usage,
[00:02:18.840 --> 00:02:20.960]   which was actually our display resolution.
[00:02:20.960 --> 00:02:23.160]   We have a pretty great display, actually,
[00:02:23.160 --> 00:02:24.760]   in the Framework Laptop 13 already.
[00:02:24.760 --> 00:02:26.640]   The resolution's good, the color space is good
[00:02:26.640 --> 00:02:29.400]   with 100% sRGB, great contrast, great brightness.
[00:02:29.400 --> 00:02:31.760]   But on basically every parameter,
[00:02:31.760 --> 00:02:34.040]   we've made that display even better.
[00:02:34.040 --> 00:02:35.360]   And so the one thing, of course,
[00:02:35.360 --> 00:02:37.680]   that makes it perfect for Linux is that instead
[00:02:37.680 --> 00:02:41.320]   of a resolution that forces you into fractional scaling,
[00:02:41.320 --> 00:02:45.840]   we've gone up to 2880 by 1920 resolution,
[00:02:45.840 --> 00:02:48.840]   which has two really great advantages.
[00:02:48.840 --> 00:02:51.680]   One is that the pixels are basically invisible.
[00:02:51.680 --> 00:02:52.840]   From a normal viewing distance,
[00:02:52.840 --> 00:02:54.440]   you actually can't see the pixels at all,
[00:02:54.440 --> 00:02:56.800]   and so text looks super sharp.
[00:02:56.800 --> 00:02:58.600]   But the thing that makes it really great for Linux,
[00:02:58.600 --> 00:03:02.160]   especially, is that that resolution makes it perfect
[00:03:02.160 --> 00:03:04.720]   for two-to-one scaling.
[00:03:04.720 --> 00:03:06.720]   So instead of needing to use fractional scaling,
[00:03:06.720 --> 00:03:09.720]   you can use 200% scaling, and everything actually
[00:03:09.720 --> 00:03:13.600]   just looks perfect from a size perspective in the UI.
[00:03:13.600 --> 00:03:15.840]   Of course, we've also improved a few other things.
[00:03:15.840 --> 00:03:19.040]   One is that it's 120 Hertz display
[00:03:19.040 --> 00:03:22.240]   with variable refresh rate support instead of 60 Hertz.
[00:03:22.240 --> 00:03:23.920]   And so, of course, it makes it good for gaming,
[00:03:23.920 --> 00:03:26.360]   but it also just generally makes it great for productivity.
[00:03:26.360 --> 00:03:28.280]   You can scroll super smoothly.
[00:03:28.280 --> 00:03:29.360]   You can move your cursor around,
[00:03:29.360 --> 00:03:31.720]   and you can actually really see the smoothness
[00:03:31.720 --> 00:03:33.840]   that comes from that higher refresh rate.
[00:03:33.840 --> 00:03:35.520]   We've also actually increased the brightness.
[00:03:35.520 --> 00:03:38.280]   So this goes up to 500 nit now,
[00:03:38.280 --> 00:03:40.040]   which means that it is pretty awesome
[00:03:40.040 --> 00:03:43.320]   for use in outdoor environments, in bright sunlight,
[00:03:43.320 --> 00:03:44.480]   without needing to think about
[00:03:44.480 --> 00:03:46.320]   where you're placing your laptop.
[00:03:46.320 --> 00:03:48.880]   And of course, we've kept that 1500-to-one contrast.
[00:03:48.880 --> 00:03:51.120]   We've kept that 100% sRGB color space.
[00:03:51.120 --> 00:03:53.280]   So really a pretty amazing display.
[00:03:53.280 --> 00:03:54.400]   And it's compatible, of course,
[00:03:54.400 --> 00:03:58.000]   not just with our latest generation of Framework Laptop 13,
[00:03:58.000 --> 00:03:59.960]   but because we always design our products
[00:03:59.960 --> 00:04:03.240]   to be totally interoperable across the entire set
[00:04:03.240 --> 00:04:05.360]   of Framework laptops we've ever shipped.
[00:04:05.360 --> 00:04:08.000]   You can actually get this 2.8K display
[00:04:08.000 --> 00:04:11.280]   and drop it into any Framework Laptop 13 that we've shipped.
[00:04:11.280 --> 00:04:14.320]   And so this is also available for pre-order today.
[00:04:14.320 --> 00:04:18.440]   And start shipping in August alongside the laptops.
[00:04:18.440 --> 00:04:19.560]   The display is an option
[00:04:19.560 --> 00:04:22.440]   on our Framework Laptop 13 DIY edition.
[00:04:22.440 --> 00:04:24.840]   So you can choose between either the original display
[00:04:24.840 --> 00:04:26.480]   or the new display.
[00:04:26.480 --> 00:04:28.520]   They both, of course, are three-by-two aspect ratio.
[00:04:28.520 --> 00:04:31.600]   They both have this matte anti-glare surface.
[00:04:31.600 --> 00:04:33.880]   And then, of course, you can also pick up that display
[00:04:33.880 --> 00:04:35.400]   in the marketplace to put
[00:04:35.400 --> 00:04:38.200]   into any existing Framework Laptop 13.
[00:04:38.200 --> 00:04:40.680]   And then in terms of the configurations overall,
[00:04:40.680 --> 00:04:41.520]   of course, in addition
[00:04:41.520 --> 00:04:45.400]   to this brand new Intel Core Ultra Series 1
[00:04:45.400 --> 00:04:48.080]   powered Framework Laptop 13s,
[00:04:48.080 --> 00:04:52.840]   we also have our current AMD Ryzen 7040 series
[00:04:52.840 --> 00:04:54.160]   Framework Laptop 13s.
[00:04:54.160 --> 00:04:56.480]   We now have new configurations
[00:04:56.480 --> 00:04:58.280]   of the DIY edition there as well,
[00:04:58.280 --> 00:05:01.840]   where you can pick up optionally that 2.8K panel
[00:05:01.840 --> 00:05:04.320]   as well as the new webcam built into it.
[00:05:04.320 --> 00:05:06.440]   There is one thing that's a little bit weird
[00:05:06.440 --> 00:05:07.440]   on this display.
[00:05:07.440 --> 00:05:08.960]   If you take a close look, you can see
[00:05:08.960 --> 00:05:13.200]   that actually the corners are rounded, physically rounded,
[00:05:13.200 --> 00:05:15.160]   not digitally rounded.
[00:05:15.160 --> 00:05:17.480]   That's not something that we did on purpose.
[00:05:17.480 --> 00:05:20.280]   When we looked at doing a higher resolution display,
[00:05:20.280 --> 00:05:22.200]   we went deep into the supply base
[00:05:22.200 --> 00:05:24.200]   and looked at every possible option
[00:05:24.200 --> 00:05:26.480]   to deliver on that improved display.
[00:05:26.480 --> 00:05:28.920]   And we found that there was a display
[00:05:28.920 --> 00:05:31.160]   that was actually pretty close to what we needed
[00:05:31.160 --> 00:05:33.560]   but had these physically rounded corners.
[00:05:33.560 --> 00:05:36.000]   And so our choices were basically to either take that
[00:05:36.000 --> 00:05:39.000]   or spend an insane sum of money
[00:05:39.000 --> 00:05:41.560]   to build a completely custom panel
[00:05:41.560 --> 00:05:43.600]   that didn't have those rounded corners.
[00:05:43.600 --> 00:05:45.920]   And so thank you to whichever laptop maker
[00:05:45.920 --> 00:05:49.160]   paid for 90% of the development of this display
[00:05:49.160 --> 00:05:50.200]   with rounded corners.
[00:05:50.200 --> 00:05:53.160]   We really appreciate it 'cause we didn't have to pay that.
[00:05:53.160 --> 00:05:55.320]   And so what we did is took that panel
[00:05:55.320 --> 00:05:57.160]   and customized it a bit to make sure
[00:05:57.160 --> 00:05:59.920]   that it fit our Framework Laptop form factor.
[00:05:59.920 --> 00:06:01.880]   And we also actually increased the brightness
[00:06:01.880 --> 00:06:03.960]   over what that original version was.
[00:06:03.960 --> 00:06:07.040]   But as a result, we've been able to deliver this display
[00:06:07.040 --> 00:06:08.760]   in a pretty short period of time
[00:06:08.760 --> 00:06:10.600]   with all that great functionality,
[00:06:10.600 --> 00:06:12.680]   but you just have to accept that slight rounding
[00:06:12.680 --> 00:06:13.520]   in the corners.
[00:06:13.520 --> 00:06:15.600]   You get used to it over time though.
[00:06:15.600 --> 00:06:17.420]   One other thing we've done that's pretty awesome
[00:06:17.420 --> 00:06:21.700]   is we've gone and built a new webcam
[00:06:21.700 --> 00:06:25.560]   into the same form factor as our previous webcam.
[00:06:25.560 --> 00:06:27.460]   And similar to what we did with the display,
[00:06:27.460 --> 00:06:28.400]   we actually thought through,
[00:06:28.400 --> 00:06:31.300]   okay, what are people using their webcams for?
[00:06:31.300 --> 00:06:33.480]   What do we need this thing to be able to do?
[00:06:33.480 --> 00:06:36.480]   And what we did is actually designed it specifically
[00:06:36.480 --> 00:06:38.800]   around the video conferencing use case.
[00:06:38.800 --> 00:06:42.360]   And so we put in a 9.2 megapixel sensor,
[00:06:42.360 --> 00:06:45.080]   brand new sensor that OmniVision just launched.
[00:06:45.080 --> 00:06:47.640]   We're not using it at 9.2 megapixel.
[00:06:47.640 --> 00:06:49.800]   It just doesn't make any sense at all to do that
[00:06:49.800 --> 00:06:51.640]   because no video conferencing software
[00:06:51.640 --> 00:06:53.840]   could ever actually take advantage to that.
[00:06:53.840 --> 00:06:57.080]   And so what we've done is actually used a pixel mode
[00:06:57.080 --> 00:06:59.660]   that this image sensor has that's pretty similar
[00:06:59.660 --> 00:07:02.200]   to what's in the premium image sensors
[00:07:02.200 --> 00:07:04.120]   in most smartphones these days,
[00:07:04.120 --> 00:07:06.560]   where we actually take four sub pixels
[00:07:06.560 --> 00:07:07.680]   and group them together
[00:07:07.680 --> 00:07:11.060]   into one giant high sensitivity pixel,
[00:07:11.060 --> 00:07:14.960]   which means that when using this new webcam at 1080p,
[00:07:14.960 --> 00:07:17.080]   which is typically what you'd use a webcam for
[00:07:17.080 --> 00:07:20.380]   in video conferencing, or even 720p,
[00:07:20.380 --> 00:07:23.280]   you actually get really, really great light sensitivity.
[00:07:23.280 --> 00:07:26.100]   And so in fairly dark environments,
[00:07:26.100 --> 00:07:30.400]   it's actually incredibly smooth and low noise
[00:07:30.400 --> 00:07:34.200]   in a way that is pretty rare to see in a laptop webcam.
[00:07:34.200 --> 00:07:36.520]   So this is something that's not just a pretty big leap
[00:07:36.520 --> 00:07:38.640]   over our original webcam,
[00:07:38.640 --> 00:07:40.740]   but it's actually pretty substantially better
[00:07:40.740 --> 00:07:43.680]   than almost any other webcam we've seen in a notebook.
[00:07:43.680 --> 00:07:45.740]   We've also actually improved the microphone.
[00:07:45.740 --> 00:07:50.740]   So we went from 65 dB SNR mics to 67 dB.
[00:07:50.740 --> 00:07:53.360]   So a little bit of a bump there,
[00:07:53.360 --> 00:07:54.800]   and just means that we've got
[00:07:54.800 --> 00:07:57.600]   that slight bit better of audio clarity.
[00:07:57.600 --> 00:07:59.840]   So good, good improvements all around.
[00:08:00.560 --> 00:08:03.520]   We've done a couple of other things with this generation.
[00:08:03.520 --> 00:08:05.360]   Again, really responding to the feedback
[00:08:05.360 --> 00:08:08.040]   that we've seen out there in the wild,
[00:08:08.040 --> 00:08:10.560]   from reviews and from existing customers.
[00:08:10.560 --> 00:08:14.860]   We've revamped our thermal architecture on the main board.
[00:08:14.860 --> 00:08:16.560]   And so two things we've done here.
[00:08:16.560 --> 00:08:19.680]   One is switch to a single giant heat pipe
[00:08:19.680 --> 00:08:21.520]   instead of a dual heat pipe architecture.
[00:08:21.520 --> 00:08:23.280]   So a little bit better performance there,
[00:08:23.280 --> 00:08:25.440]   specifically as it maps to that new
[00:08:25.440 --> 00:08:27.440]   Intel Core Ultra series processor,
[00:08:27.440 --> 00:08:28.880]   the shape of the die there.
[00:08:28.880 --> 00:08:30.260]   And then one other thing we've done
[00:08:30.260 --> 00:08:31.980]   is that there's actually a little vent here
[00:08:31.980 --> 00:08:33.400]   on the side of the fan,
[00:08:33.400 --> 00:08:36.340]   where the fan is blowing out air,
[00:08:36.340 --> 00:08:38.920]   not just through the heat sink that the heat pipe is on,
[00:08:38.920 --> 00:08:42.700]   but blowing air out over the voltage control circuitry,
[00:08:42.700 --> 00:08:45.100]   the voltage regulation circuitry on the main board,
[00:08:45.100 --> 00:08:49.000]   which helps keep the overall system temperature
[00:08:49.000 --> 00:08:51.480]   a bit cooler and the touch temperature a bit cooler,
[00:08:51.480 --> 00:08:53.640]   while also reducing the fan noise.
[00:08:53.640 --> 00:08:56.480]   And we've done that along with revamping
[00:08:56.480 --> 00:08:58.640]   our fan curves in firmware.
[00:08:58.640 --> 00:09:00.680]   And so the overall thermal experience
[00:09:00.680 --> 00:09:03.460]   and fan noise experience is actually quite a bit better
[00:09:03.460 --> 00:09:05.760]   than any of the Intel laptops we've shipped to date.
[00:09:05.760 --> 00:09:09.200]   And we really do hope to hear what you think of that soon.
[00:09:09.200 --> 00:09:12.900]   One other thing that we've done on this product overall,
[00:09:12.900 --> 00:09:13.840]   that's pretty exciting,
[00:09:13.840 --> 00:09:17.120]   is we are launching a set of new expansion cards.
[00:09:17.120 --> 00:09:19.600]   One, of course, is the SD expansion card
[00:09:19.600 --> 00:09:22.000]   that we've been sharing a bit about on our channel
[00:09:22.000 --> 00:09:23.420]   over the last few months.
[00:09:23.420 --> 00:09:25.640]   And so now this is available for pre-order
[00:09:25.640 --> 00:09:28.040]   with the new Framework Laptop 13,
[00:09:28.040 --> 00:09:30.520]   and it'll ship starting this August
[00:09:30.520 --> 00:09:32.480]   alongside those new laptops.
[00:09:32.480 --> 00:09:33.720]   The other thing that we've done
[00:09:33.720 --> 00:09:38.720]   is we've built a series of colored expansion cards
[00:09:38.720 --> 00:09:42.520]   that actually match the colors of our bezels.
[00:09:42.520 --> 00:09:44.320]   And so you can get your bezel
[00:09:44.320 --> 00:09:46.280]   and your expansion cards all to match,
[00:09:46.280 --> 00:09:49.200]   which is pretty fun.
[00:09:49.200 --> 00:09:50.880]   And you can just click them in like you can
[00:09:50.880 --> 00:09:52.920]   any expansion card.
[00:09:52.920 --> 00:09:56.040]   And those are also available for pre-order today
[00:09:56.040 --> 00:09:57.600]   with the Framework Laptop 13s.
[00:09:57.600 --> 00:10:00.520]   We're also gonna ship them in August as well.
[00:10:00.520 --> 00:10:03.000]   And then, of course, just like everything we do,
[00:10:03.000 --> 00:10:04.460]   all these parts are gonna be available
[00:10:04.460 --> 00:10:05.600]   in the Framework Marketplace.
[00:10:05.600 --> 00:10:08.280]   So the laptops, the mainboard, and the display
[00:10:08.280 --> 00:10:10.320]   are all available for pre-order today.
[00:10:10.320 --> 00:10:12.920]   We're gonna start shipping the first batch in August.
[00:10:12.920 --> 00:10:17.040]   The new webcam, the new SD expansion card,
[00:10:17.040 --> 00:10:18.760]   the new color expansion cards,
[00:10:18.760 --> 00:10:21.160]   those are all also gonna be available today for pre-order,
[00:10:21.160 --> 00:10:23.600]   and we're gonna start shipping them in August.
[00:10:23.600 --> 00:10:26.360]   And then those new business configurations,
[00:10:26.360 --> 00:10:28.320]   which I don't think I talked about at all yet.
[00:10:28.320 --> 00:10:30.500]   So one thing we've done, like I mentioned from the start,
[00:10:30.500 --> 00:10:33.360]   one of the focuses was on making this product
[00:10:33.360 --> 00:10:36.720]   really perfect for our businesses and for professionals.
[00:10:36.720 --> 00:10:39.280]   We actually do have hundreds of companies
[00:10:39.280 --> 00:10:42.440]   using Framework Laptops today as their primary computers.
[00:10:42.440 --> 00:10:44.860]   We were actually kind of shocked by how quickly
[00:10:44.860 --> 00:10:47.320]   we got that much interest and excitement and traction
[00:10:47.320 --> 00:10:50.540]   from small and mid-sized businesses especially.
[00:10:50.540 --> 00:10:53.120]   And so we've really, really decided to invest
[00:10:53.120 --> 00:10:56.000]   this go-around in making a really ideal
[00:10:56.000 --> 00:10:59.600]   set of configurations for those customers specifically.
[00:10:59.600 --> 00:11:01.200]   And so what we've done this time around
[00:11:01.200 --> 00:11:04.020]   is introduced a series of business
[00:11:04.020 --> 00:11:06.060]   and professional-focused configurations
[00:11:06.060 --> 00:11:08.640]   that come with Windows 11 Pro,
[00:11:08.640 --> 00:11:11.360]   come with a three-year extended warranty,
[00:11:11.360 --> 00:11:14.360]   and also have Windows Autopilot support out of the box.
[00:11:14.360 --> 00:11:16.760]   So really making that business set-up experience
[00:11:16.760 --> 00:11:18.400]   as easy as possible.
[00:11:18.400 --> 00:11:21.040]   And then we've also been building up our infrastructure
[00:11:21.040 --> 00:11:22.220]   around business support.
[00:11:22.220 --> 00:11:25.020]   So we've been growing our customer success team
[00:11:25.020 --> 00:11:26.680]   as well as our support team to make sure
[00:11:26.680 --> 00:11:29.220]   that when businesses do pick up those products,
[00:11:29.220 --> 00:11:32.900]   they have just an incredibly smooth and seamless experience.
[00:11:32.900 --> 00:11:34.120]   And so those products, of course,
[00:11:34.120 --> 00:11:38.120]   those business configurations are also available today
[00:11:38.120 --> 00:11:40.260]   for pre-order and shipping in August.
[00:11:40.260 --> 00:11:42.700]   And then one other thing, just going back to Linux users
[00:11:42.700 --> 00:11:46.480]   that we've done is there is one other piece of feedback
[00:11:46.480 --> 00:11:48.520]   that we very, very consistently have gotten
[00:11:48.520 --> 00:11:50.340]   from Linux users over the last few years,
[00:11:50.340 --> 00:11:52.440]   which is that they don't want to see
[00:11:52.440 --> 00:11:54.380]   the Windows key on their keyboard,
[00:11:54.380 --> 00:11:56.080]   which is totally understandable.
[00:11:56.080 --> 00:11:57.200]   We get that.
[00:11:57.200 --> 00:12:00.280]   And so we have introduced a version
[00:12:00.280 --> 00:12:01.480]   of the English keyboard,
[00:12:01.480 --> 00:12:02.720]   the International English Keyboard
[00:12:02.720 --> 00:12:05.080]   that has a super key instead of a Windows key,
[00:12:05.080 --> 00:12:07.840]   just like we've done recently on Framework Laptop 16.
[00:12:07.840 --> 00:12:11.200]   And so really trying to build the perfect laptop,
[00:12:11.200 --> 00:12:13.260]   continue to refine it year over year
[00:12:13.260 --> 00:12:15.000]   for really everyone who's using it,
[00:12:15.000 --> 00:12:16.040]   but especially this year,
[00:12:16.040 --> 00:12:19.040]   focused on making it simple and accessible,
[00:12:19.040 --> 00:12:22.320]   making an awesome display, making an awesome webcam,
[00:12:22.320 --> 00:12:26.920]   making the configurations make sense for businesses,
[00:12:26.920 --> 00:12:29.820]   making it ideal for Linux users,
[00:12:29.820 --> 00:12:32.200]   and continue to make this product better as we go.
[00:12:32.200 --> 00:12:34.280]   The whole team at Framework that worked on this product
[00:12:34.280 --> 00:12:36.920]   is just incredibly excited to get this out to you.
[00:12:36.920 --> 00:12:38.480]   Everyone was just super passionate
[00:12:38.480 --> 00:12:41.280]   about perfecting this product year over year.
[00:12:41.280 --> 00:12:43.760]   And really, I think we're getting there.
[00:12:43.760 --> 00:12:46.160]   We're pretty close to perfect on this thing.
[00:12:46.160 --> 00:12:48.760]   And so we really can't wait to see what you think of it.
[00:12:48.760 --> 00:12:58.760]   [BLANK_AUDIO]