1)	In wich way are interactive? Whats possible with them?

The latest chief attraction of advertising companys are interactive billboards. You could do a lot of things with these billboards. Download music, play games, take part in an survey or something else. The main aim of these ads ist hat they should motivate the  spectator to interact and get familiar with the product.  With this way it`s possible to manipulate the people much easier instead of normal passive billboards, because people realize the ad much more if they interact with it.

2)	Why do advertisers love interactive billboards?

These billboards are much more effective and they target the consumer more intense then normal billboards. You could say it`s like they plant needs in the subconcios mind of the costumers to press-gang them to buy the product.  Ads wich are interactive are much more realized in the way that they keep the customers busy because they, for example ,play with them.  In fact these form of ads are much more effective then normal ads wich are only passive.

3)	What are privacy advocats worried about?

There are many interactive ads were you must send a short message tot he providers of the ad to get the product on it like an sub for free music or something else. It´s like you sell your phone number to someone strange. You don`t know what happens with your phone number  and in a short range of time it could be that you must pay a lot of money or get ads wich you don`t want.