Can you guys recommend me some keyword research guides?

Can you guys recommend me some keyword research guides?
So I've decided on a niche and bought the $7 - seven days Ahrefs free trial for keyword research.
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Can you recommend me some proper keyword research guides on BHW, or on any other site?
I've read all the posts on Ahrefs blog on keyword research. And found a neat guide here on BHW as well.
Is that enough for a newbie like me to use Ahrefs properly? What are your thoughts/tips?
Don't think too much. Use any keywords analyser. Use their free trial. Target low competition.
As this is my first time doing keyword research, I'm scared that I will choose wrong keywords which will cause all my effort in content writing and promotion to get wasted.
Reading a lot of deifferent guides will keep confusing you, there is no total assurance that you will no 1 for a particular keyword, which is the aim of every website, as a newbie you just need to focus on three branch of a keyword which competition, search volume ( can still ignore if its 0) and the intention of the searcher ( which can be gotten from ypu putting yourself in the place of the searcher and imagining the response you will be expecting as a searcher.
Moral: don't overthink it just do it
Target low comperiotion search with more than 10k searches
Just stick with this guide and eventually it will work for you. I hope you will find this helpful.
Thanks!
I'm scared that I will choose wrong keywords
Yes, I understand your concern. We all can come up only by doing something, so start doing it. keyword tool is enough to start , target many keyword as possible , not all keyword would bring success to anyone.
Try looking up Neal Patel's videos on keyword research

The secret is to use sources that your competitors aren't already using...

Make sure you keep an element of the work that comes easily to you in your plan. That way you will know that you are guaranteed some success for your efforts.

Your brand might be well known already in your industry or local area. You can capitalize on this fame to build backlinks or gain reviews.

Use your and the brand’s strengths to your advantage in your strategy.

Start analyzing what you have available to you. Audit the knowledge, skills, and resources you can access. This will help you to identify what to prioritize.

For instance, if you are limited on resources but have a good relationship with local business, reach out to them. There may be some deals that you can make to use to your advantage.

Perhaps you can partner with local sports teams or schools that will enable you to give back to your community as well as earn links from them.

Another local company or agency may swap their designer’s skills for your SEO advice. It is worth exploring the support you can get outside of your own team.

4. Set Expectations

The key to a really successful strategy when working with small budgets is setting expectations.

Your boss or your client may have lofty visions of what they expect SEO to achieve for them. They might be completely unrealistic.

Get an idea for the baseline of organic traffic currently going to your site.

From there you can use a predictive model to estimate organic traffic growth.

You may get pressure to drive rankings up or double organic traffic but you need to be clear about what is achievable.

It is also worth discussing the sorts of activity you will be able to carry out within your budget.

Elaborate outreach campaigns and redesigning the structure of the website might be completely unfeasible now.

That doesn’t mean you can’t begin building a case for that work in the future.

5. Start Small

An important factor in developing a well-performing organic strategy on a budget is knowing where you can focus your efforts to achieve the most growth.

You may need to look at what your focus product, service, or content is. Prioritize the pages or goals that are most important.

You are going to be able to achieve more for those one of two pages than if you are trying to spread your limited budget across your whole site.

If you will benefit from traffic searching with local intent then optimize your Google My Business listing. It may only require some small changes.

Your effort and resources may be better spent trying to rank for  local terms where competition is more limited.

6. Fix Your Problems First

Your hard work can be for nothing if your website is fundamentally flawed.

You don’t have the money to waste optimizing your website whilst it is suffering from technical debt, or has an abundance of backlinks with anchor text for services you no longer provide.

A comprehensive audit, although time-consuming, can reveal issues that you never knew you had. It may seem like an indulgent use of budget but it will put you in a much stronger position to form a winning strategy.

Look into the state of your website.

A few points you need to cover include:

Has it migrated recently? Was that carried out effectively or might it still be suffering the effects?
What does your backlink profile, including anchor text look like?
Which pages have already been optimized on the site and are they growing in visibility?
What does the technical set-up of the site look like? Can it be crawled easily, with the signals as to which pages should be indexed consistently?
Once you have an idea of which areas of your site might be holding you back you can see a focus for the first stages of your strategy.

It’s important to note that the reason these issues have not been fixed before could be due to the limits of the budget.

Perhaps there isn’t enough money available to bring back the developer who built the site to fix the issues it’s suffering from or the migration went south because of the lack of knowledge in the company.

This can complicate matters but doesn’t mean your strategy is doomed. You may need to focus even more on compensating for the site’s shortcomings while trying to fix what you can.

For instance, I’ve worked on sites before that had terrible copy but the client was adamant it could not be changed because they did not want to pay for someone to re-write what had only just been written by their in-house copywriter.

Not being able to better theme a page’s copy to the search terms I know their clients are searching with isn’t great for ranking the page or converting traffic that lands on it.

In that instance, I had to focus even more on increasing the other signals that suggest the page’s relevancy for those terms, like page titles, internal linking, and anchor text.

7. Prioritize Results

It may be that you are not going to make much progress optimizing for your head terms in a crowded market.

It can be tempting in this situation to look at how to drive traffic the fastest, such as going for a long-tail keyword strategy. However, this might not be the best use of your budget if it doesn’t bring about conversions.

This comes back to point four, setting expectations correctly.

If you have agreed that conversions is one of your key metrics for showing success then a long-tail keyword strategy in isolation may not be your best course of action.

However, if the goal is to increase visibility or organic traffic only then it may be more suitable.

Your strategy needs to focus on what will meet the goals of the campaign. Look for opportunities that will bring about the best ROI.

8. Think Outside the Box

With a limited budget in a crowded industry, you will need to get imaginative with how you spend your resources.

Google’s standard organic results might not be your best starting point.

This sounds very counter-intuitive.

Depending on your SEO goals though you could be better off looking at another way to increase organic traffic to your site.

If your product is very visual, then consider focusing on ranking your images for image searches and carousels. This could land converting traffic to your site easier than if you are trying to rank for head terms associated with your product.

Consider Other Search Engines

Perhaps Google isn’t the search engine you should focus on immediately.

Depending on the industry you may find you have a high percentage of organic visitors from other search engines.

StatCounter shows Bing’s share of the U.S. search engine market to be 6.33% in October 2019.  I recently accidentally conducted a Yahoo search when using a very old laptop that had the default search engine changed.

There are still people not using Google.

This might be a focus point for you.

For instance, Bing Places is often forgotten by companies that are focusing on Google only.

It may be that you can rank your site’s local businesses’ Places easier in Bing than in Google due to lower competition. It may be enough to move the needle of converting organic traffic to your site.

Similarly, if you have a lot of video content, then optimizing them for YouTube’s organic algorithm may allow you to drive more awareness of your brand. Again, it all comes down to what the goals of your campaign are.

9. Ignore Best Practice

Something that is often a time-sink is trying to conform to “best practice”.

The results of audits by less experienced SEO professionals may highlight issues like the XML sitemap not being referenced in the robots.txt or page titles exceeding 60 characters.


view-rendered-html-developers-tools

If you’re looking to easily spot the difference between the two, tools like Chrome extension View Rendered Source will highlight lines that change from one state to the other.

Knowing the Difference Between HTML & DOM Is the Key to Troubleshooting JS SEO

When content changes between initial HTML and DOM, it’s client-side JavaScript changing page. (JavaScript can be executed elsewhere, but we’ll address that later.)

These changes indicate that JavaScript is being executed in the user’s browser. When JavaScript executed in the user’s browser, we call it Client-Side Rendering (CSR).

This puts your webpage at risk. If something goes wrong during execution, those JavaScript changes might never happen. JavaScript is a complex process and the most expensive resource on your site.

Sounds like a dev problem, right?

It isn’t.

SEO professional have substantial skin in the game.

Google Cannot Index What It Cannot Render

In order to rank, we have to be indexed. In order to be indexed, we have to be rendered.

If content can’t be rendered, then it doesn’t contribute to how Google understands or elevates your site.

Let’s look at a site with happy, healthy JavaScript.

page-with-successful-javascript-execution

Everything seems in order. This appears to be an authoritative ecommerce site that knows a lot about its subject matter.

Now let’s take away the content generated by JavaScript. You can do this on any site by blocking JavaScript in Site Settings.

Disabled JS

Oof.

All of the products that highlighted the site’s authority are gone.

It’s the difference between saying we know books and showing the audience that your site really knows.

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