Although Ireland didn’t make it to this years World Cup (damn you Denmark), the excitement around the tournament is building to fever pitch with just over a month to go until kick off.
Like any other major sporting event, brands are keen to get in on the action using the platform to amplify their own products and services.

Fighting through the advertising noise, we’ve also seen brands shift from traditional sports marketing methods to a more creative integrated approach, incorporating digital and social elements - enabling themselves to a wider audience.

In light of this summer's tournament, here are some World Cup themed campaigns that scored highly with us.