301 URL redirect

301 URL redirect
Quick q pls - so I have updated my .htaccess with the new 301 redirect rule a few weeks back and it works completely fine. I used have a .com/product-review page and changed it to .com/product. However, when I google the product name it shows that only a handful of landing pages use the new URL - other pages still have the old 'product-review' page. Can someone know why this is happening? Probably it takes more time to get all the pages indexed?
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Many thanks
Redirects don't guarantee a swift transition. Only 404 and 410.
In fact there is a video about redirects from Cutts that suggest that the total period of full transition could be around 9 months
thanks a lot. I think I'd want to 410 the page then.
Are the new /product pages submitted in sitemaps in search console?
Hi, yes I submitted them all in sitemaps. Its all good now - literally after I started this thread the old url pages moved to a new URL redirect. Thank you all for tips and hints and sorry for the mess lol

Google Analytics 360 was launched in 2016, so there has been plenty of time for consideration following its release. However, a few important changes have taken place since then that re-open the debate.

Firstly, there’s the integration of GA360 with the customer relationship management (CRM) specialist, Salesforce.

Data from Salesforce’s CRM and Marketing Cloud can be integrated with data from GA360, all of which can be exported into BigQuery (part of Google’s Cloud Platform). This is a pretty lethal combination.

And then there’s the Google Marketing Platform (GMP), launched in June 2018.

GMP itself didn’t add many new capabilities to GA360; it was more of a symbolic act to demonstrate Google’s focus on integrating its many different marketing and analytics products.

However, it did achieve one important thing: greatly enhancing our ability to attribute display.

GMP has strengthened the integration DoubleClick and Google Analytics, essentially by making that integration easier to execute.

Prior to GMP’s release, GA 360 users were able to draw upon a native integration between DoubleClick and Google Analytics.

People are talking about you brand. Listen up.


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However, GMP has served to strengthen this integration, and provided a strong foundation for continued data-sharing across platforms.

GMP enables impression data to be integrated into the GA attribution model – a huge step forward for multi-channel attribution.

Whether GA360 is worth it ($150,000/ year) is entirely dependent on the individual case.

It’s worth noting here, as well, that GA360 has far more benefits than just better attribution: this post is focused on attribution, but there are a number of analytics capabilities that GA360 enhances.

For an excellent consideration of this question, I recommend reading Derek Gleason’s article published at the end of 2018.

There will undoubtedly be more discussion of GA360 as the year progresses, and I would recommend all enterprise and SME businesses to give it some serious thought.

Independent Analytics Companies & Facebook

The dust has not really settled yet since Google’s Ads Data Hub maneuver last year.

I know it was almost a year ago, but it’s still unclear whether Google’s barring of access to DoubleClick user IDs has caused the damage people anticipated.

In other words, has the lack of independent verification of DoubleClick data led Google to manipulate results in their favor?

Nobody knows, it seems.

A good test, then, for those with sufficient motivation: start making some comparisons between Google and non-Google attribution platforms.

There are some promising independents out there – Visual IQ, Flashtalking, Datalicious are just a few that have caught my eye.

And then there’s Facebook Attribution. Early responses to this seem very positive.

Simon Poulton has dubbed Facebook Attribution as being devoid of “platform bias,” based on tests in which Google Ads triumphed as the most important channel in user conversion paths.

Facebook’s tool will also benefit from the world-leading supply of user data the platform has amassed, and its numerous marketing science features.

So I would definitely be keen to experiment with Facebook Attribution, and especially to start making some comparisons with Google’s own measurement of Google Ads.

Look at what the independent analytics companies suggest, too. I’d be fascinated to see the results.

Don’t Over-Do Attribution

What is the impact of OOH and TV on sales?

This is clearly beyond the range of attribution software – even the latest generation of it.

It will never be truly measurable, because OOH and TV are for branding, and the long-term sales value of brand equity is simply incalculable.

So I’m a little skeptical when I see news of various TV companies offering their own attribution solutions for the value of TV.

When TV is programmatic, then there’ll be greater scope for it, but even then it would be ignoring the most important, long-term effects of this sort of marketing.

I’d also say that even within the highly measurable world of PPC, there is such a thing as over-doing it with attribution.

Better measurement can optimize performance and help to sharpen strategy, but it’s only one part of the puzzle.