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- *Osgood-Schramm Model of Communication
- -Most commonly taught and widely used theory of communication
- -Modified Shannon-Weaver model by adding field of experience, defined as " life experiences, attitudes, values, and beliefs that each communicator brings to an interaction and that shapes how messages are sent and received
- *Berlo's SMCR Model of Communication (1960)
- -David Berlo postulated this model from Shannon-Weaver's model
- -Described factors affecting the individual components in communication, making communication more efficient
- -Focuses on encoding and decoding which happens before sender sends the message and before receiver receives the message respectively
- -Mainly has 4 components to describe the communication process: Sender, Message, Channel, and Receiver
- *Aristotle Model of Communication
- -Linear model of communication for oral communication developed by Aristotle
- -Considered as the first model of communication and was proposed before 300 B.C. and is the most widely accepted among all communication models
- -Focused on speaker and speech
- -Speaker centered model as the speaker has the most important role in it and is the only one active
- -Speaker's role is to deliver a speech to the audience
- >>Elements of Communication:
- •Speaker - Source of information or message
- •Message - Any information or anything the speaker/sender wants to communicate by using a medium
- •Medium - Form in which the speaker/sender conveys
- •Channel -
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