4-factor solution
=================
Picking orthogonal rotation (varimax) as the maximum correlation (0.23) does not exceed the threshold 0.36
# Factor 0
+key
 0.56  0.15 -0.01  0.08 Media interests [Medical shows]
 0.54  0.06 -0.25  0.03 Media interests [True crime]
 0.52  0.12  0.14  0.18 Media interests [Health TV]
 0.28  0.12  0.07  0.09 Media interests [Home renovation]
-key
-0.56  0.15 -0.04  0.21 Media interests [Sci-fi or fantasy]
-0.24  0.04 -0.13  0.22 Media interests [Post-apocalyptic]
-0.24  0.00  0.13  0.06 Media interests [Inspirational fiction]
# Factor 1
+key
-0.11  0.44  0.06  0.02 Media interests [Religious music]
 0.17  0.27  0.19 -0.03 Media interests [Day time talk shows]
 0.07  0.24 -0.02  0.05 Media interests [Sport's TV]
 0.00  0.12  0.00 -0.10 Media interests [Erotic film]
-key
-0.17 -0.56 -0.05  0.02 Media interests [History books]
 0.13 -0.50  0.11  0.37 Media interests [Documentaries]
-0.07 -0.33  0.05 -0.06 Media interests [News/current events]
# Factor 2
+key
 0.02  0.34  0.45 -0.07 Media interests [Mind and spirit books]
-0.08 -0.05  0.39  0.02 Media interests [Meditative music]
 0.10 -0.18  0.31  0.14 Media interests [Psychology books]
-key
 0.08 -0.02 -0.45 -0.08 Media interests [Thrillers]
-0.11  0.29 -0.43  0.07 Media interests [Action]
-0.02 -0.15 -0.42  0.08 Media interests [War film]
-0.32  0.14 -0.34  0.12 Media interests [Westerns]
-0.11 -0.18 -0.22 -0.19 Media interests [Cult film]
-0.18 -0.11 -0.19  0.14 Media interests [Heavy metal music]
# Factor 3
+key
-0.09 -0.19  0.08  0.46 Media interests [Scientific media]
 0.06  0.06  0.03  0.28 Media interests [Business books]
-key
-0.03 -0.41  0.24 -0.56 Media interests [Arts and humanities]
 0.10 -0.02 -0.13 -0.41 Media interests [Dramas]
-0.20 -0.07  0.32 -0.36 Media interests [Poetry]