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Here’s a query for “Can fish feel pain?”

Can fish feel pain?

As you can see, Google has provided a 4-5-line answer – drawing from the content it sees as the most credible.

Long Answer

The long answer queries typically get more into the weeds of procedures and processes.

Most commonly, these long answers are matched up with How and Why queries.

Google only has so much space to work with in the Featured Snippet; it can’t list out an entire procedure from A to Z. Instead, it has to abbreviate with

an outline.

For example, let’s search for [How to build a treehouse].

How to build a treehouse?

The intent of this question is to get a better understanding of what all factors into the process of building a treehouse. The intent is more or less

surface level.

As a result, Google’s algorithms serve up the step-by-step process involved in this project. To get more in-depth, the user needs to click on the link.

Other common examples of long answer snippets relate to how-to guides, recipes, workout routines, etc.

Which Types of Answers Do You Provide?

Everyone wants to get their content proudly placed in the Featured Snippet (or somewhere prominent on Page 1).

Given how much real estate this answer box takes up on Google searches, the potential benefits of taking the spotlight here are huge!

In order to get placed in the Google Answer Box, you first need to have a strong idea of which type of answer your particular piece of content provides, and

which keywords attribute to it.

For instance, this online tire store recently published an article around the keyword “best tire brands” – optimized for the question, “what are the

best tire brands?”

Best tire brands

If we look at the Featured Snippet for this query, we see a list of tire brands outlined in the content under H2 tags.

In addition to drawing traffic, the content provides avenues for the user to actually purchase the products.

With each piece of content you create, you should be asking, “what types of questions does this content answer?”

This should be an integral part of how you formulate the outline, as well as how it will funnel into the bigger picture (like generating conversions).

How to Pinpoint Trending Questions & Keywords

In the process of figuring out which type of answer(s) is ideal for your content, you need to identify the trending questions being asked and the search

volumes behind them.

One tool you could use is the Ahrefs Questions feature in the keyword explorer.

By entering in your focus keyword, you can get a big list of related questions to be factored into how you create the content.

In this hypothetical scenario, let’s say you are creating a piece of content for a CRM software.

Let’s look at the questions related to the keyword “CRM Software.”

Other Interesting Findings

Here’s a rundown of other interesting pieces of data from the study:

The average local business’s website receives 2.17 pages per session.
Mobile-only visitors visit an average of just 1.88 pages per session.
54% of websites don’t have goals set up in Google Analytics.
Local businesses receive an average of 1,099 pageviews per month.
The average session on a local business’s website is 96 seconds.
The average bounce rate for local businesses is 60.23%.
Websites in the marketing industry have the highest bounce rate.
See the full study here.

Community Moderation Tips for Avoiding a Toxic Culture
Many Facebook Group administrators are experiencing growth. Without proper moderation, a community can easily slip into becoming toxic. Here are some tips

for avoiding common mistakes.

I have been moderating communities since 2003, both my own communities as an administrator  and as a moderator at WebmasterWorld.  I have quite a bit of

experience with communities, including learning from my own mistakes.

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