How to rank Page in multiple countries

How to rank Page in multiple countries
i created a new Website which shall rank their products in different countries. I used the url-structure "example.com/cc/productname" (eg. example.com/fr/productname).
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The page is 2 month old and is indexed in Google. I'm using WPML which sets all lang-html-tags automaticly.
Until now none of the targeted keywords are ranking within top-100 in any country, which is strange, because I ranked some pages (which are dedicated to a respective country) with the exact same keywords in the top 20 after a few weeks.
So something seems to be wrong with the international Page. Or does pages like this take much more time to rank a Keyword???
For a better understanding - i got the following situation:
Website 1 (which targets France only, keyword "abc") ranked in 4 weeks within top 20 in France.
Website 2 (which targets Brazil only, keyword "abc") ranked in 4 weeks within top 20 in Brazil.
Website 3 (the international one, which targets both Countries, keyword "abc") ranks not within top-100 in 8 weeks. Neither in France nor in Brazil.
Of course i'm using manual translated content for each country.
Do you got any tips for me here?
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