Simple Strategies to Boost Your Link Building

Simple Strategies to Boost Your Link Building
If you are looking to build some extra links for your site then you should definitely check out this infographic from the guys at Jasmine Directory that is packed with information about effective techniques you can use.
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Hi. Thank you for the information. I'll try it.
I created this blog geekehome.com. I want to delete and add categories. I do not know if it will affect the seo.
Great stuff, thanks for sharing!
article directories, forums, Q and A sites, guest posting holds the power to backlinks.

Infographics are also a good source to generate backlinks.

Demographic information can be very helpful.

However, for some verticals (such as retail), users are not always searching with themselves in mind.

Sending male customers who search for “buy red shoes” to a page pre-filtered for men’s red shoes, for example, would make that landing page less relevant to men buying women’s or children’s shoes.

Other assumptions such as size or price could also limit conversion rate.

Red shoes landing page

3. Ad Copy

It’s well known in marketing that consistent messaging is key to building user trust.

Your keywords should feature in your ad copy for consistency with search queries.

Ideally, you’d also have those keywords and/or other elements of your ad copy featuring on your page.


Pages and URLs are your keywords. Make sure to segment like-sections of the site into their own ad groups to maximize copy relevancy.
By the same token, use negatives! Block DSAs from going to irrelevant pages. I doubt there would be any relevant queries coming from pages around careers or return policy.

Target the Less Obvious Audience

Audience tools like demographics, customer match and retargeting are some of the more powerful features Google and Bing have created in recent memory.

Advertisers have the ability to customize messaging, increase/decrease bids and generally pinpoint whatever or whomever you want!

Some of the most commonly used (and recommended) audiences are in-market, meaning Google is able to hone in on people who are actively researching to make a significant purchase.

If you’re an insurance company, it seems like a no brainer to add an audience of users who are in market for insurance, right? The challenge is all of your competitors are doing the same thing.

Consider using audiences as a way to find what else your audience likes and target accordingly.

If you’re selling handbags or jewelry, you might find success targeting men who want to buy something for their significant other’s birthday or anniversary.

Boutique fitness club? Try targeting users interested in organic food.

Google has a bevy of tools to help identify these cohorts as well. Head over to the Audience Insights section of the audience manager to get a view of what your audience likes relative to the rest of the country.

Below is a snapshot from a luxury watch seller. Perhaps it shouldn’t be too surprising the audience indexes high for Pools, Sailing, and Trips to Miami!

Target the less obvious audience

Re-Evaluate Your KPIs

Return on Ad Spend (ROAS as we all affectionately call it) can be a dangerous metric. It’s a single snapshot in time, evaluating only whether a single order made money or not.

Optimizing to single-purchase ROAS only will diminish the ability to compete in challenging auctions. Consider evaluating towards Cost Per Acquired Customer, Customer Lifetime Value or one-year customer payback as a better true north metric.

For true, top-of-the-funnel prospecting search terms, consider targeting micro-conversions or “steps” as a way to add value without breaking the bank.

Optimize toward an email list subscribe, or use early-stage terms as a way to build retargeting pools to market to later.
Avoid Targeting Pitfalls & Save Budget with 7 Paid Search Best Practices
Smart recommendations to make Google Ads profitable
Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending & get alerts when you need them.

So you have a budget. Keywords and ads are ready to go. Ready to launch? Not quite.

Or maybe you are planning a Display Network campaigns, finally determined all audiences and demographics to use.

Before you finalize your strategy, you should be aware of some targeting considerations that can make or break the success of any campaign.

Strategically speaking, SEM targeting settings fall into two categories:

Those that impact the user experience.
Those that influence budget.
Targeting settings that impact user experience are useful for adapting messaging and landing page experience.

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