Fiktiv USA - The Sun-Sentinel

The Sun-Sentinel (also known as the South Florida Sun-Sentinel, and stylized on its masthead as SunSentinel) is the main daily newspaper of Fort Lauderdale, Florida, as well as surrounding Broward County and southern Palm Beach County. Owned by Tribune Publishing, it circulates all throughout the three counties that comprise South Florida. It is the largest-circulation newspaper in the area. Nancy Meyer has held the position of publisher and Julie Anderson has held the position of editor-in-chief since February 2018.

For many years, the Sun Sentinel targeted Broward County and provided only limited news coverage in Palm Beach County. However, in the late 1990s, it expanded its coverage to all of South Florida, including Miami-Dade and Palm Beach counties, in the late 1990s. In the former area, The Miami Herald is its primary competition, while in the latter area, The Palm Beach Post is the chief competition.

The Sun-Sentinel traces its history to the 1910 founding of the Fort Lauderdale Weekly Herald, the first known newspaper in the Fort Lauderdale area, and the Everglades Breeze, a locally printed paper founded in 1911, which promoted itself as "Florida's great Farm, Truck and Fruit Growing paper". In 1925, the Everglades Breeze was renamed the Sentinel. That same year, two Ohio publishers bought both the Sentinel and the Herald, consolidating the newspapers into a daily publication called the Daily News and Evening Sentinel. In 1926, Horace and Tom Stillwell purchased the paper. However, the devastation wrought by the 1926 Miami hurricane caused circulation to drop and, in 1929, Tom Stillwell sold the paper to the Gore Publishing Company, headed by R.H. Gore Sr. By 1945, circulation of the Daily News and Evening Sentinel had climbed to 10,000.

In 1953, Gore Publishing changed the name of the paper to the Fort Lauderdale News and added a Sunday morning edition. In 1960, when the paper had a circulation of 60,000, Gore Publishing purchased the weekly Pompano Beach Sun and expanded it into a six-day morning paper, the Pompano Sun-Sentinel—thus reviving the "Sentinel" name it had discarded seven years earlier. In 1963, the Tribune Company acquired Gore Publishing. In the 1970s, the morning paper changed its name to the Fort Lauderdale Sun-Sentinel. In 1982, the two papers merged their editorial staffs. The two papers then merged into a single morning paper under the Fort Lauderdale Sun-Sentinel name. In 2000, after expanding its coverage, the paper changed its name to the South Florida Sun-Sentinel.

In 2001, the Sun-Sentinel opened a full-time foreign bureau in Havana, Cuba. Shared with the Tribune Co., their Havana newsroom was the only permanent presence of any South Florida newspaper at the time.

In 2002, the Sun-Sentinel began publishing a Spanish weekly newspaper, El Sentinel. The newspaper is distributed free on Saturdays to Hispanic households in Broward and Palm Beach counties and is also available in racks in both counties. It is also available online at Elsentinel.com. In 2004, the paper won the Payne Award for Ethics in Journalism for its coverage of health and human services in the state.

On August 17, 2008, the Sun-Sentinel unveiled a redesigned layout, with larger graphics, more color, and a new large "S" logo. This is in tune with another Tribune newspaper (Orlando Sentinel), which redesigned its newspaper a few months previously, and created a brand synergy with Tribune sister operation and CW affiliate WSFL-TV (Channel 39), which relocated its operations to the Sun-Sentinel offices in 2008.

Since 2011 to present day, the newspaper made significant updates to meld print media with modern media. These advances include: launching the pure-play entertainment website SouthFlorida.com and starting a video channel called SunSentinel Originals. As a result of their media integration, the newspaper was named one of Editor & Publisher's "10 Newspapers That Do it Right".

The paper was awarded its first Pulitzer Prize in 2013, in the category of Public Service Journalism, for its investigative series about off-duty police officers who engage in regular reckless speeding. In 2019, the paper won another Pulitzer Prize for public service for its coverage of the Stoneman Douglas High School shooting, a school shooting in which 17 people died. The Pulitzer committee credited the Sun Sentinel "for exposing failings by school and law enforcement officials before and after the deadly shooting rampage at Marjory Stoneman Douglas High School".

The Sun Sentinel website has news video from two South Florida television stations: West Palm Beach's CBS affiliate WPEC and Miami's ABC affiliate WPLG (which produces the 10 p.m. newscast for CW affiliate WSFL-TV under a news share agreement; a former sister station to the latter before Tribune's publishing and broadcasting interests were split). It also publishes a Spanish-language weekly, El Sentinel, as well as various community publications.

Greater Fort Lauderdale/Boca Raton is among a handful of markets in the country that does not radiate from one major city. The market has sprung up between two DMAs with its own distinctive lifestyle and media habits and is rich in resources that makes it one of the most vibrant major metro in the nation. According to Money Magazine, Fort Lauderdale is ranked number one among the "Best Big Places To Live".

Greater Fort Lauderdale/Boca Raton consistently ranks high in key income and spending indicators, including #1 nationally in per capita retail sales and automotive sales. Although it is less populous than Miami, the market leads Miami in virtually every key upscale demographic target. Of the 20 South Florida cities with the highest median household income, 16 are located within the boundaries of Greater Fort Lauderdale/Boca Raton.

As this markets premier newspaper, the Sun-Sentinel is the leading provider of international, national and local news.

Daily Sections:
News
Main News is a hard, or breaking, news section of the paper. It is widely read among all Sun-Sentinel reader groups. Main News contains international, national, and state news as well as major regional and local stories. Editorials, opinions columns, and letters to the editor appear on the last two inside pates, except on Sunday, when they appear in the Outlook section. Every Saturday and Sunday, the section is published in two parts, including "The World," which focuses on international events. Popular advertising positions within the Main News include the back page, the opinion page, and page two, which contains the national and weather column.

Local
The Local news section is popular among all reader groups. several zoned editions are published in order to bring readers the most meaningful focus for the area of the market in which they live. Zoning also gives smaller advertisers opportunities to appear in the Local section with high placement impact, and lower advertising costs. In addition to news, the section features a front page columnist four days a week. It also contains the daily obituary page, which includes a "Funeral Directory" for related advertisers. Page two is a popular advertising position. This page features "Bulleting Board," a daily listing of events open to the public, and "The Grapevine," an interactive section, where readers share a variety of personal experiences and thoughts by writing, calling or through E-mail.

Business
Sun-Sentinel Business contains more daily news about the Greater Fort Lauderdale/Boca Raton market than any other South Florida newspaper. It also has more editorial graphics to make tories quick and easy to digest for busy business people. The Business audience is mostly male, but includes increasingly more women. They are older, educated, affluent, and are also professionals or retirees. Popular advertising positions include adjacencies to the stock and bond tables.

Sports
Sports features Florida's best sports section, ranked in the nation's top 10 by the Associated Press Sports Editors Award. The section's list of scores and standings is among the area's most comprehensive. It covers a wide variety of sports, from the professional ranks to college and high schools. Sports attracts an audience that is predominantly male, of all ages, college educated and upper incomes. It is also a good medium to reach the market's blue collar workers, and is increasingly popular among young readers, age 18-24. Page two, with its daily "Briefing" column is a strong advertising position.

Classified
The Sun-Sentinel publishes the largest Classified section in Florida. This user-friendly section includes a cover-page full-color index box highlighting every major and subclassification listing. Advertising rates, dates and dealines are conveniently included alongside the listings. Weekend car seekers turn to Sun-Sentinel's Saturday Classified section - one of the larest automotive sections in Florida. Job seekers, home buyers, and apartment searchers can count on Sunday's Employment and Real Estate pages to offer them the most listings of the week. Other major classifications include announcements, instruction, financial, pets/animals, merchandise mart, legal notices, mobile homes and marines.

Lifestyle
Sun-Sentinel Lifestyle takes a lively look at people, places and human interest issues, attracting a large and demographically diverse readership almost equally distributed between men and women. Themed pages appear on a weekly schedule, providing a favorable environment for advetisers looking for an audience defined by its interests. Tuesdays, the back page of Lifestyle consists of "Back Talk," a feature targeting young readers. Fixed advertising positions, which rotate weekly, are available on this page on a long-term basis. Lifestyle has a weekly advertorial page called "South Florida Focus." Advertisers who run 40 inches of ad space within a six-month period receive a 20-inch story. Other features include syndicated advice columns on page two, entertainment reviews on pages three, daily TV listings, movie listings, comics, crossword and other puzzles, bridge column and horoscopes.

Weekly Sections:
Your Business (Monday)
Your Business is the Sun-Sentinel's Monday news magazine with a timely focus on business topics that affect the tri-county South Florida area, with localized emphasis on Broward/South Palm Beach. The full-run tabloid includes part-run zoned pages in Palm Beach. Your Business is the ideal vehicle to target an audience of affluent professionals and individual investors. In addition to in-depth staff-written articles, Your Business features a variety of syndicated columns on personal money management, careers, computers, as well as comprehensive listings of financial data, such as mortgage and loan rates. It also contains a special advertising feature called "Business Focus." This advertorial page gives advertisers a 20-inch advertorial article with a commitment to purchase 40 inches of advetising with a six-month period.

Food (Thursday)
The Food section, published on Thursday, is the perfect showcase for advertiser coupon offers and immediate response, price and item promotions. Food section readers enjoy enticing photography and recipes, as well as the latest information on nutrition, new products and local food events. Appearing within the Food section is a four-color advertising opportunity, New in The Market, that is used exclusively for introducing new products. New in The Market delivers your new product introduction to a demographically distinctive audience, ready to buy new products. Also of interest is a unique new advertising position called Poster Panels. This position has been created to combine the impact of billboard advertising with the reach of the daily newspaper. Your billboard advertising is transferred to the daily newspaper in a one-page panel, 13" x 6", or a two-page panel, 26 5/8" x 8". With Poster Panels, your billboard ad will attract product attention and build brand image within the pages of the Sun-Sentinel. Also appearing are monthly themed Food sections that more effectively showcase your products and take advantage of seasonal buying trends. They are ideal for specialty promotion tie-ins and present targeted opportunities for advertisers to sell their products. Included in each themed sections is a special full-color advertising page that relates to the theme of the month and features a minimum of six coupon spots. When you advertise in the themed pages, your ad also appears in the Sun-Sentinel's weekly bilingual publication, ‘Exito!.

Showtime (Friday)
When it's time to go out on the town, it's Showtime! From music to movies, plays to park festivals, Greater Ford Lauderdale/Boca Raton residents rely on Showtime! to take them through the weekend. Showtime! features editorial columns and reviews as well as detailed listings of resaurants, arts and recreational events. The colorful tabloid section is carefully organized for easy reference, making it easier for advertisers to target the right audience. This full-run section also includes a limited number of part-run zoned pages for geographic targeting to South Broward or Palm Beach. Showtime!, published on Fridays captures all age and income groups, men and women, but is especially popular among college- educated and young adults age 18-24.

Real Estate (Saturday)
Join the ranks of South Florida's most successful new home builders in the pages of Saturday's Real Estate. The section tells the builder's story to the home buyer with an effective marketing mix of advertising and builder-friendly advertorial. A variety of advertising opportunities are available in this section. Showcase Ad/Edit - Full color ads in this format receive cover page prominence on either the secon, third or fourth cover of the section which contains the Real Estate masthead. This attention-getting advertising opportunity features full-color photos along with an informative advertorial piece. Traditional Ad/Edit - A second version of this format allows the builder to run a less-than-full-page ad and fill the remainder of the page with stories and/or photos. This page can be black and white, spot color or full color. Remnant Program - Full-page advertisers in the Saturday Real Estate section have the unique opportunity to purchase ad space through the Remnant Program. This option is a cost-effective means by which advertisers can achieve maximum visibility in a single issue. Remnant positions are available in 1-column and 2-column widths only. A maximum of three remnant ads may be purchased by a single advertiser in one issue. Listings Page - The Listings Page is a convenient at-a-glance guide to new home communities. In a maximum of eight lines, builders and developers may highlight key points about their product. This eye-capturing listing also appears in black and white in Monday's Your Business. Each listing is categorized by county and price and is assigned a number that keys its location on a locator map.

Arts & Leisure (Sunday)
Entertainment reviews and columns across a spectrum of arts and leisure pursuits are collected weekly in the Sun-Sentinel's Sunday Arts & Leisure section. A distinguished cast of writers contributes a range of insightful observations on classical and popular music, theater, dance, museum and art gallery showings, movies and books. Leisure topics covered include columns on stamps, coins, chess, bridge, and The New York Times Crossword Puzzle. Increasingly popular as South Florida's arts scene grows with more state of-the-art facilities.

Travel (Sunday)
Travel section is the most cost-effective way to reach one of the nation's most affluent and highly-ranked travel markets. Throughout the year, the colorful Sunday section publishes special themed sections on a single destination, offering outstanding opportunities for advertisers. Regular features include the "Travel Agent Directory," "Hotel, Motel, Resort, Attraction Directory," staff and syndicated travel columnists, and helpful traveler information boxes such as dollar exchange rates and competitive airline fares. Travel also includes bannered advertising pages organized around a single destination. In addition to the weekly Travel section, other travel advertising opportunities are available in a number of free-standing advertorial tabloids that are published during the year.

Outlook (Sunday)
Outlook, the Sun-Sentinel's weekly section of analysis, editorials and letters apppears every Sunday. It appeals strongly to men and women, is stronger among those in 50 to 64 age groups, and does well with more educated readers. The backpage of Outlook offers the "Science" feature designed for school-age kids. The page contains eye-popping color graphics that focus on a different science topic each week. The page is popular with teachers and parents, too, for use as a learning tool.

TV Book (Sunday)
TV Book is the most cost-effective way to reach more than 850,000 Sunday readers and potential TV viewers in the Greater Fort Lauderdale/Boca Raton market. It offers access to the best quality segment of the TV audience because the Sun-Sentinel reaches an affluent, educated group of consumers with the greatest propensity to spend. TV Book puts your ad in a vehicle with staying power. A costly TV spot ends in 30 to 60 seconds. But an ad in TV Book gets better, longer exposure during the seven-day shelf life of a weekly magazine that's in constant use. TV Book advertising is available in multiple editions, including many that are customized for specific cable TV systems. Advertisers may purchase their advertising full-run or by cable zone in order to geographically target their audience. Other popular advertising opportunities in TV Book includes a cover card, a versatile, high-profile card stapled to the outside of the book, which is useful for coupons and immediate response offers. Center spread insert cards are also available. TV Book also offers the "Yellow Page Service Directory," color positions and special ad strip sizes throughout the book.

Sunshine Magazine (Sunday)
Brighten your sales prospects with the power of Sunshine, the colorful Sun-Sentinel Sunday magazine, reaching the affluent Greater Fort Lauderdale/Boca Raton market. Repeatedly selected as Florida's best weekly magazine by the Florida Press Club, Sunshine offers a colorful showcase for you ad. Sunshine is printed on premium glossy paper, saddle-stictched and reproduced through a heat-set, offset, four-color process. Sunshine reaches a broad segment of the market that includes most demographic groups, with a concentration of older adults and professional. The magazine has the advantages of portability and a longer shelf life than some other media vehicles. A varied mix of general interest, practical and entertaining features and with a unique South Florida focus lead the reader easily through the 50/50 balance of ads and editorial. Popular advertising features include adjacencies to editorial columns such as celebrity news in "Name Dropping," personal reflections in "First Person," recipes in "Taste," decorating in "Design," travel in "Destination," and the Washington Post crossword puzzle.

Comics (Sunday)
The Sunday funnies in the Sun-Sentinel come in a free-standing full-color section. Comics is read by all age groups, but is more popular among younger readers age 18-24 and adults with children. Comics readers are likely to have middle-level incomes, educations and occupations. The Comics is an excellent vehicle for color ads aimed at a young audience. Spadea wraps and press-fed inserts are available.