ng generate component my-new-component
ng g component my-new-component  // using the alias

// components support relative path generation
// if in the directory src/app/feature/ and you run
ng g component new-cmp
// your component will be generated in src/app/feature/new-cmp
// but if you were to run
ng g component ./newer-cmp
// your component will be generated in src/app/newer-cmp
// if in the directory src/app you can also run

    ng g component feature/new-cmp

// and your component will be generated in src/app/feature/new-cmp