MONTH 1: CAMPAIGN SETUP AND OPTIMISATION

ACCOUNT RESEARCH AND PREP
Website Audit
Pages Optimised (30 pages)
Keyword Research
Keyword Grouping
Keyword Mapping

LOCAL BUSINESS SETUP
Google My Business Creation
Yelp Listing Creation
Bing Local Creation
Yellow Pages Creation
30 Additional Business Listings

ON-PAGE OPTIMISATION
SEO Road Map
Title Tag Optimisation (30 titles)
Meta Description Optimisation (30 meta descriptions)
Meta Keyword Optimisation (30 meta keywords)
.xml Sitemap Optimisation
Robots.txt Check
URL Rewrites (20 URL rewrites)
Broken Link Report
Google Analytics Check & Installation
Google Search Console Check & Installation

RICH SNIPPET RECOMMENDATIONS
Organisation Mark Up
Review or Product Mark Up
Breadcrumbs

LOCAL SCHEMA IMPLEMENTATION
Local Business Information Schema (Phone, Address, Business Name, Opening Hours)
Map Schema
Product Information Schemas
Images and Logo Schemas

INITIAL OFF-PAGE SEO
Essential Social Media Pages



MONTH 2: GOOGLE TOOLS INTEGRATION

ON-PAGE OPTIMIZATION (GOOGLE TOOLS INTEGRATION AND TESTING)
Google Analytics (GA) Account Creation
Google Search Console (GSC) Account Creation
Google Tag Manager (GTM) Website Installation (after GA and GSC integration to GTM)
Google Analytics Firing Test (up to 10 pages)
Sitewide Tags Definition and Testing (1-2 sitewide tags and testing)
Page Tags Definition and Testing (6 pages tag per 2 events)

OTHER ON-PAGE OPTIMIZATION STRATEGIES
Schema Element Installation, including website, phone, and sameAs, and KML
Markups (up to 10 pages)
Google Analytics Filtering (including referral filters and IP filters)
301 Page Redirection
404 Error Correction
Internal Linking
Google Tools Integration Report

OFF-PAGE SEO
PDF Creation and Submission, local citations



MONTHLY (MONTH 3 ONWARDS): OFF-PAGE SEO AND RANK BUILDING