The kernel of good strategy
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1. A **diagnosis**: an explanation of the nature of the challenge. A good diagnosis simplifies the often overwhelming complexity of reality by identifying certain aspects of the situation as being the critical ones.
2. A **guiding policy**: an overall approach chosen to cope with or overcome the obstacles identified in the diagnosis.
3. **Coherent actions**: steps that are coordinated with one another to support the accomplishment of the guiding policy.

Source: https://www.mckinseyquarterly.com/Strategy/Strategic_Thinking/The_perils_of_bad_strategy_2826