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- Hosting a PBN on Github Pages?
- I'm working out a very small PBN so I don't mind the coding it would require to setup static websites on the Free Github pages platform.
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- Are there any other cons to it? Such as leaving a footprint?
- are you planning to use github for every site in your network?
- I was planning to start off a handful (3-5) on Github, wait for them to get indexed and then move onto different hosting plans. I only plan to link them to the money site after moving onto paid hosting.
- Is this a bad idea? I'll admit I'm trying to penny-pinch right now as this is my first PBN
- Github page sites take a long time to reflect changes. It is only meant for static sites. Those that very rarely make changes on any part of the site
- Just bite the bullet and get good cheap hosting
- I'm working out a very small PBN so I don't mind the coding it would require to setup static websites on the Free Github pages platform.
- Are there any other cons to it? Such as leaving a footprint?
- thank you!
- if you want to save money and you are just starting, have you thought about starting a PBN on https://sites.google.com/? www.reddit.com?
- Not every business hast the budget for Google search as the first touch with a prospect.
- Display is here to bring the curated audience worth investing in.
- The beauty of custom intent, custom affinity, and in-market audiences is that they represent prequalified leads another brand paid for.
- data on in-market audiences
- Layering these audiences on a display campaign (where the cost-per-click are dramatically cheaper) allows your brand to curate a list of ideal prospects – ripe for the picking by branded search and/or RLSA.
- All ad types should be aligned with the target audience, and display is no exception.
- Display creative needs to be attention-grabbing, and can lean on image, text, or a hybrid approach.
- Hybrid creative can look like this:
- display ad leaning on text
- This ad achieves the following:
- Grabs the user’s attention with a bold statement with focusing images.
- Highlights the product with a strong call to action.
- Subtlety engages the user to think about their subscription model as opposed to a one-off purchase.
- Leveraging text-heavy display well is tricky, but possible:
- 5 Innovative PPC Tactics to Try Today
- This ad achieves the following:
- Entices the prospect with an offer.
- The call to action is clear and stands out from the rest of the creative.
- The both the product brand and vendor brand are clearly displayed for ease of retention.
- If you decide to leverage this tactic, it’s vital two considerations are in place:
- Your industry is approved for remarketing. Full list of restricted industries is here.
- You have your remarketing tag and Facebook pixel in place.
- Depending on the initiative, the display campaign may be sending folks to a microsite or subdomain, so it’s important to confirm the tracking codes used on your main site make it over to your PPC landing pages.
- Tactic 3: Sequester Branded & Competitor Terms in Their Own Campaigns
- Regardless of where you fall on the branded/competitor campaign debate, there is value in protecting your general service terms from false positive (branded) and false negative (competitor) metrics.
- Most keywords are capable of adding in branded or competitor terms to their queries, creating false positives/negatives in the metrics.
- If your business sells products online, then Google actually recommends investing your time in social media before building a custom website. Google suggests building a strong social media presence while maintaining a basic e-commerce storefront.
- When a business grows, then Google recommends investing in a custom website built from scratch. Alternatively, you could also use a content management system (CMS) such as WordPress.
- Google’s advice seems to be aimed toward new businesses with minimal resources. You can always use multiple channels at the same time if you have the resources to do so.
- Google stresses the importance of keeping websites updated. Make sure your website is keeping customers informed about the latest sales, offers, and special events.
- Perhaps Google is trying to say that it’s not worth investing in a website unless you plan to keep it updated regularly.
- For more of Google’s advice, see the full video below:
- How to Use BERT to Generate Meta Descriptions at Scale
- In the last few months, Google has announced two systems that are in production in Google search and are also open source. Anybody can see how they work.
- You can guess one of them as the announcement is recent: BERT.
- The second one is their robots.txt parser.
- Google open-sourcing parts of Google Search is not something you would have considered possible even a year ago.
- As expected, there is no shortage of ultimate guides to optimize your site for BERT. You can’t.
- BERT helps Google better understand the intent of some queries and has nothing to do with page content per their announcement.
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