COM 345 Week 3 DQ 1 Event Information

 This document of COM 345 Week 2 Quiz consists of:


 1. There are two kinds of radio news releases. One is the radio reader. What is the other?

 Radio flier

 Talking head

 Soundbite story

 Factual releases

 2. What is the name of one of the four models of public relations defined by Grunig and Hunt that focuses on gaining favorable publicity from the news media?

 Press agentry model

 Public information

 Two-way asymmetrical model

 Two-way symmetrical model

 3. In all news releases whether paper, e-mail or otherwise, with writer should focus on who?

 The photographer

 The audience

 The information

 The critics

 4. In the media business, VNR stands form what?

 Very Nice Reporting

 Virtual New Reality

 Volume Not Reality

 Video News Releases

 5. What is the wrong time to attempt to call a news journalist?

 Daily deadline times

 Lunch time

 During morning media meetings

 First thing in the morning

 6. What is one advantage of using a

Business - General Business
 Week 1 Complete

 Careers in Media Writing. From this week’s readings and searching the Internet, create a list of possible careers in the field of media writing and discuss the different technologies that are used in those careers. Include at least one online outside source, preferably not one that has already been used in a fellow student’s posting.

 Tools in Media Writing. Select one of the careers from the list you created for the previous discussion forum and discuss the variety of tools that are used in that job for content creation, editing and proofreading.

 Week 2 Complete

 Communication Documents. Why is it important to thoroughly research the information that will go in a communication document prior to laying out the document?

 Identifying Audience. Why is identifying audience important in the writing and editing processes? At what point should you identify your audience in these processes? Provide examples of when you recently wrote for two different audiences. What influence did your audience have on your writing?

 Audience Awareness Activity. Choose three pieces of media communication targeted to three different audiences. Use Web sites, online brochures, online promotional pieces, online newspaper articles, and other media that are available online. For each media communication, write a 100-word paragraph that identifies the targeted audience of the communication. Examine the elements, both written and visual, incorporated into the communication for its particular audience. Explain whether or not these elements are effective in targeting its audience, and whether you believe the writer of the communication had a clear sense of who the audience is. Include the URL for each media communication.

 Cite your resources in text and on the reference page. For information regarding APA samples and tutorials, visit the Ashford Writing Center, within the Learning Resources tab on the left navigation toolbar, in your online course

 Week 3 Complete

 Event Information. Research information about an upcoming event of your choice. Discuss at least three different forms of media that the target audience might use to find more information about the event.

 Reaching your Target Audience. Why is it important to use multiple forms of communication when trying to reach a target audience? What would be the risks of only using one form of media communicatio

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