SGB

1.What's the biggest challenge for most businesses when going online?
a

2.Web analytics can tell you many things about your online performance, but what can analytics tools not tell you?
c

3.When considering whether to have a web presence for your business, which of the following is not a major factor?
d

4.You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight?
d

5.When designing content as part of your content marketing strategy, what does the 'Think' stage represent in the 'See, Think, Do, Care' framework?
a

6.Search engines see the content on a website as written code, how can you help search engines identify the images on your website?
d

7.What is the term we use to describe how search engines categorise each piece of content?
c

8.When ranking websites on search engine results pages, which element of a website do search engines value the most?
c

9.When optimising a website for search, what impact do meta and title tags have on the search engine?
d

10.There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building which of the following statements is accurate?
b

11.When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison?
d

12.Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad?
a

13.If you want to track a completed order in your website, what would be a proper place to add the conversion tracking code?
c

14.Which search query would trigger an ad based on this keyword: [London portrait photographer]?
c

15.Fill in the blank: When search engines use factors like geolocation, IP address and location based search terms to produce geographically tailored results, this is called _____________.
a

16.What are the benefits of using social media when looking to advertise your business locally?
b

17.Why is social media a great tool for your business to build trust and engagement with your audience?
c

18.When looking to promote a business on social media, what is a good way to grow your social media following or engagement quickly?
a

19.Mobile apps are a great tool to engage with customers on the go. What is one of the major benefits of a mobile app over a website?
a

20.When designing mobile advertising campaigns, what is a best practice to identify which keywords to target?
b

21.Which of the following actions would be most effective for a business to take in order to help them progress towards achieving their content marketing goals?
d

22.Which of the following factors can impact the open rate of your email campaigns?
d

23.Which form of targeting would you use to display ads to people who have previously visited your website?
d

24.When advertisers run online ads that typically include an image for people to click on, it's called...
c

25.Fill the blank: In the world of display advertising, remarketing is a way to _________.
c

26.Which of the following is a key strategy for distributing your video content?
a

27.When creating video marketing content on a budget, what is the first thing you should consider doing?
d

28.When using analytics programmes on your website, which of these do not fall under the category of a dimension?
b

29.In the world of analytics, tracking the type of device the user accessed your site by is considered which type of data?
b

30.When it comes to web analytics, what insights can you gather using analytics tools?
c

31.Fill the blank: When you link Google Ads with Google Analytics you are able to understand which ________ are driving performance.
c

32.How is a spreadsheet defined?
a

33.What is the benefit of using digital data?
a

34.When looking to introduce e-commerce functions to your website, which of the following would be the best first step?
b

35.When building your online product store, to make it as effective as possible you should look to optimise the performance by using images in what kind of way?
c

36.Analytics can help optimise your website for which of the following?
a

37.Fill in the blank: When you are considering the layout of the product pages, it is important to put them in ________ order?
b

38.When looking to expand your business internationally on social media, what should you do first?
c

39.If you are looking to expand your company's presence online internationally, which of the following should you consider with regards to your online content?
b

40.Fill in the blank: When considering expanding a business internationally, the best place to start is to__________?
a