week7

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    <h2 class="h2">Types of editing</h2>

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        <p class="lead">From IP Ed., the Institute of Professional Editors, Limited:
        </p>
        <p>The tasks that an editor performs can be grouped broadly into three levels: substantive editing, copyediting
            and
            proofreading. A comprehensive edit involves all three levels of edit.
        </p>


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                    <h4 class="card-title">Substantive</h4>
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                    <p class="card-text">Substantive editing (sometimes called structural or content editing) aims to
                        ensure that the structure, content,
                        language, style and presentation of the document are suitable for its intended purpose and
                        readership.</p>

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                    <h4 class="card-title">Copyediting</h4>
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                    <p class="card-text">Copyediting aims to achieve accuracy, clarity and consistency in a document. It
                        does not involve significant rewriting,
                        providing a single authorial voice or tailoring text to a specific audience – these belong to a
                        substantive edit
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                    <h4 class="card-title">Proofreading</h4>
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                    <p class="card-text">Proofreading (usually called this but sometimes known as verification editing)
                        involves checking that the document is
                        ready to be published. It includes making sure that all elements of the document are included
                        and in the proper order,
                        all amendments have been inserted, the house or other set style has been followed, and all
                        spelling or punctuation
                        errors have been deleted.
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        <p>All of these levels of edit are essential in producing a high-quality publication, whether on paper or
            onscreen. They
            are performed at different times in the publication process and are not necessarily performed only once. The
            three
            levels usually overlap to some degree; an editor hired to do a copyedit is quite likely to also perform some
            of the
            tasks usually associated with a substantive edit. (IPEd)
        </p>
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    <h2 class="h2">Where to begin</h2>
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        <p class="lead">Whether editing another writer’s work or your own, a substantive edit starts in a familiar
            place: who is your audience
            and what are your goals? If editing your own work, revisit the audience and goal analysis you developed at
            the beginning
            of your writing process. If you are writing someone else’s work, ask to see their analysis or have a brief
            conversation
            about it before you even begin to look at what they’ve done. Ensure you’ve answered these questions before
            moving to the
            next steps:
        </p>
        <ul>
            <li><em>What is the purpose of the document?</em></li>
            <li><em>Who will read it and why?</em></li>
            <li><em>What should readers know or do as a result?</em></li>
            <li><em>How much do readers already know about the subject?</em></li>
            <li><em>In what circumstances will they read it?</em></li>
            <li><em>Will they read the document from start to finish or select sections?</em></li>
            <li><em>Will they use the document for reference or information? (IPEd)</em></li>
        </ul>

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    <h2 class="h2">Components of substantive editing</h2>
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        <p class="lead mb-4 mt-4">Now that you have familiarized yourself with the audience and goals of the document,
            you
            can
            begin the edit, focusing on
            three major components: structural review, language and style editing, and clarity of presentation.
        </p>
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                    <h4 class="card-title">Structural review</h4>
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                    <p class="card-text">The goal of the structural review is to, uh, review the structure. You’re
                        assessing if anything is missing or unclear,
                        if anything needs to be added or rewritten, if the structure makes sense, if the document has a
                        logical flow, and if it
                        can be easily navigated. If a document outline was developed before the document was written, it
                        will be helpful to
                        review it as well. Remember, your job as an editor isn’t to do the rewriting, but rather to act
                        as a pilot-audience,
                        pointing out areas that need to be improved.
                    </p>

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                    <h4 class="card-title">Language and style editing</h4>
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                    <p class="card-text">Many professional documents are written by more than one person. Time should be
                        taken during a substantive edit to
                        ensure the document has a clear, unified voice. You also need to ensure the voice is effective
                        and appropriate for the
                        audience. Make note of jargon and technical terms.

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                    <h4 class="card-title">Clarity of presentation</h4>
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                    <p class="card-text">Finally, you want to ensure that the presentation of the document is clear and
                        consistent. In this step, you’ll want to
                        check that the document hierarchy makes sense (heading levels are used consistently throughout)
                        and the headings clearly
                        describe the contents of the section, that images and tables are well-placed, well-designed,
                        titled and captioned, and
                        that references are used wherever necessary.

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        <p>All of these levels of edit are essential in producing a high-quality publication, whether on paper or
            onscreen. They
            are performed at different times in the publication process and are not necessarily performed only once. The
            three
            levels usually overlap to some degree; an editor hired to do a copyedit is quite likely to also perform some
            of the
            tasks usually associated with a substantive edit. (IPEd)
        </p>
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            <p>That&rsquo;s it for part one of this two-part lesson. Next week, we&rsquo;ll get into the nuts and
                bolts of how to
                perform a substantive edit. If you want to get started on your peer edit, spend this week familiarizing
                yourself
                with the blog post&rsquo;s audience and goals, and then read through the post, jotting down some first
                impressions.
                Don&rsquo;t do any actual editing yet, though! You can find your partner in the assignment description
                <a href="/d2l/common/dialogs/quickLink/quickLink.d2l?ou=473194&amp;type=dropbox&amp;rcode=CENCOL-2064863"
                    target="_self">here</a>.</p>
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    <p class="footer">Communications-Professional Writing - School&nbsp;of Communications, Media, Art, and Design</p>


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