ga4_eec | select_item

window.dataLayer = window.dataLayer || [];
window.dataLayer.push({
  event: 'select_item',             // name of the event. In this case, it always must be select_item
  ecommerce: {
    items: [{                           // an array with a product that was clicked
      item_name: 'MARLBORO RED SUMMIT',           // insert an actual product name
      item_id: 'MLB1985',              // insert an actual product ID
      price: '325.00',                   // insert an actual product price. Number or a string. Don't include currency code
      item_brand: 'Marlboro',            // insert an actual product price
      item_variant: 'Red Summit',             // insert an actual product variant
      index: 1,                         // insert product's position in that list
      quantity: '1'                     // product quantity. In this case, it will usually be equal to 1
    }]
  }
});