does anybody have a issue with adsense ads today.not showing

does anybody have a issue with adsense ads today.not showing or no ads.
lot of my friends get a mail that ads are been limited and some of them having problems with not showing ads..Any clue?
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thanks
I've noticed it too few weeks ago. Problem with not showing ads. Sometimes it shows, sometimes - no.


That’s right – PPC isn’t a pure auction.

The top position doesn’t go to the highest bidder. It goes to the advertiser with the highest Ad Rank. And CTR is a huge factor in the Ad Rank formula.

But Ad Rank is even more complicated than that. Google measures your actual CTR against an expected CTR.

So if you’ve run a lot of ads with a low CTR, Google will assume that any new ads you add to your Google Ads account are also going to have a low CTR, and may rank them lower on the page.

This is why it’s so important to understand the CTR on your ads and to try to improve it as much as possible.

A poor CTR can lead to low ad positions, no matter how much you bid.

How CTR Impacts Quality Score

Quality Score is a measure of an advertiser’s relevance as it relates to keywords, ad copy, and landing pages.

People are talking about you brand. Listen up.

The more relevant your ads and landing pages are to the user, the more likely it is that you’ll see higher Quality Scores.

Quality Score is calculated by the engines’ measurements of expected click-through rate, ad relevance, and landing page experience.

A good CTR will help you earn higher Quality Scores.

When a Low CTR Is OK

Since CTR is so important, should you optimize all of your ads for CTR, and forget about other metrics, like conversion rate?

Absolutely not!

Success in PPC is not about Ad Rank and CTR.

I could write an ad that says “Free iPhones!” that would get a great CTR. But unless giving away iPhones is the measure of business success for me, such an ad won’t help my business become profitable.

Always focus on business metrics first, and CTR second.

If your goal is to sell as many products as possible at the lowest possible cost, then you should optimize your PPC campaigns for cost per sale. If your goal is to generate leads below a certain cost per lead, then optimize for cost per lead.

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Unless your business goal is to drive lots of PPC traffic, CTR should not be your main KPI.

In fact, there are times when a low CTR is OK – and maybe even a good thing.

One of those times is when dealing with ambiguous keywords.

Ambiguity is a necessary evil in any PPC program. People may search for your product or service using broad keywords that mean different things to different people.

Here’s an example: “security.”

Let’s say you run a company that sells physical security solutions to businesses to protect them from break-ins. Your company wants to bid on the term “security” to capture users who are just beginning to think about their security needs. Sounds like a great strategy, and it can be.

But “security” can mean a lot of different things. People might be looking for:

credit card security
financial security
data security
home security
security guard jobs
And that’s only five examples I thought of in a few seconds. See how disparate those are?

Let’s say you decide to bid on “business security,” since it’s more relevant.

It’s still a broad term – and your CTR might not be great. But let’s also say you get a lot of leads from that keyword, at a good cost.

Should you pause that term because of a low CTR?

Of course not!

Always let performance be your guide.