// Assumes input like "#00FF00" (#RRGGBB).
+ (UIColor *)colorFromHexString:(NSString *)hexString {
    unsigned rgbValue = 0;
    NSScanner *scanner = [NSScanner scannerWithString:hexString];
    [scanner setScanLocation:1]; // bypass '#' character
    [scanner scanHexInt:&rgbValue];
    return [UIColor colorWithRed:((rgbValue & 0xFF0000) >> 16)/255.0 green:((rgbValue & 0xFF00) >> 8)/255.0 blue:(rgbValue & 0xFF)/255.0 alpha:1.0];
}

view.backgroundColor = @[(id)[UIColor colorFromHexString(startColor)].CGColor, (id)[UIColor colorFromHexString(endColor)].CGColor];