Label: Default - 60 day delete (2 months) Expires: 1/6/2019 1:46 PM
No, it’s to enter the How I Got Help campaign into the Digital Social Media category for an award. So you need to write less than 300 words on why it should win the award using the definition of the award below.








Helene F. Rubinstein
Editorial Director/Esquire Magazine
Executive Managing Editor/Popular Mechanics
Executive Managing Editor/Men’s Health
300 W. 57th St./New York, N.Y./212-649-4145
From: "Limer, Eric" <elimer@hearst.com>
Date: Wednesday, November 7, 2018 at 1:36 PM
To: "Joshua St. Clair" <Joshua.StClair@hearst.com>, hearstuser <hrubinstein@hearst.com>
Subject: Re: NMA essays

Sorry, but I'm still a little confused. Helene's original email references a " #HowIGotHelp mental health campaign" that I'm not familiar with and appears to be a Men's Health campaign? Is this supposed to be in relation to whatever that is or just a general 100 worder on how Pop Mech's social media is great with 10 attending links to prove it?


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Eric Limer
Deputy Editor, PopularMechanics.com
@ericlimer
From: St. Clair, Joshua
Sent: Wednesday, November 7, 2018 12:57:07 PM
To: Rubinstein, Helene; Limer, Eric
Subject: Re: NMA essays


Don't worry about the editorial mission -- just write the editorial statement



Each entry must include a description of the editorial mission of the publication and a separate editorial statement explaining why the entry deserves an award. To enable judges to compare the achievements of publications with different resources and goals, the description of the editorial mission should include information about editorial staffing and publication strategy, especially the use of print and digital media, but should be no longer than 100 words. The editorial statement describing the entry is strictly limited to 400 words in General Excellence categories and 300 words in all other categories. Entries may include examples of media coverage and correspondence from readers or others attesting to the significance of the entry; such materials should be uploaded at ellieawards.org. Any significant challenge to the accuracy or fairness of an entry, including corrections or retractions, must be noted in the statement.


10 SOCIAL MEDIA
This category honors the outstanding use of social media by magazine websites and digital-only magazines. The category recognizes the creative use of social accounts to inform, entertain and engage media consumers. Judges will evaluate entries based on the quality and consistency of the work and on the innovative use of social media as a story-telling platform. An entry consists of examples of social media on one or more platforms. Entries may include a related article or editorial package published in print. WHAT TO SUBMIT: no more than 10 clearly labeled links to social media content. Screenshots or video files may be substituted for content that is no longer accessible online. THE FOLLOWING MAY ALSO BE SUBMITTED: (1) two copies of a print issue containing a related article or package and (2) a PDF of the article or package with separate PDFs of the cover and editorial masthead from the issue.
From: Rubinstein, Helene
Sent: Wednesday, November 7, 2018 12:09:18 PM
To: Limer, Eric
Cc: St. Clair, Joshua
Subject: Re: NMA essays

It’s due now. I’m cc’ing Josh so he can fill you in on what required.








Helene F. Rubinstein
Editorial Director/Esquire Magazine
Executive Managing Editor/Popular Mechanics
Executive Managing Editor/Men’s Health
300 W. 57th St./New York, N.Y./212-649-4145
From: "Limer, Eric" <elimer@hearst.com>
Date: Wednesday, November 7, 2018 at 12:02 PM
To: hearstuser <hrubinstein@hearst.com>
Subject: Re: NMA essays

Hey, so sorry! This original email fell off my radar and I completely forgot to respond.

What is this exactly? Sorry, but I am completely unfamiliar with any of this.


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Eric Limer
Deputy Editor, PopularMechanics.com
@ericlimer
From: Rubinstein, Helene
Sent: Wednesday, November 7, 2018 9:55:29 AM
To: Limer, Eric
Subject: FW: NMA essays

We need this essay asap. When can we expect it?








Helene F. Rubinstein
Editorial Director/Esquire Magazine
Executive Managing Editor/Popular Mechanics
Executive Managing Editor/Men’s Health
300 W. 57th St./New York, N.Y./212-649-4145
From: hearstuser <hrubinstein@hearst.com>
Date: Wednesday, October 24, 2018 at 8:28 AM
To: "Limer, Eric" <elimer@hearst.com>
Cc: "Joshua St. Clair" <Joshua.StClair@hearst.com>
Subject: NMA essays

You are assigned the following NMA essay (no more than 300 words). These are due to Rich and Ben (please cc me) by EOD, October 31s

Digital Category; Social Media -- #HowIGotHelp mental health campaign