GA4 - purchase - CARDOEN

window.dataLayer = window.dataLayer || [];
window.dataLayer.push({
  event: 'purchase',            // name of the event. In this case, it always must be purchase
  ecommerce: {
    currency: 'EUR',
    value: '250.00',                    // order total
    transaction_id: 'abc123',           // transaction id
    customer_email: 'test@example.com',           // customer email
    customer_telephone: '+32494222436',           // customer telephone number (must always contain country code)
    items: [{
      item_name: 'Volkswagen Golf VIII TSI life 110',           // insert an actual product name
      item_id: '221509',                // insert an actual product ID
      price: '250.00',                                      // Number or a string. Don't include currency code
      item_brand: 'Volkswagen',                             // car brand
      item_category: 'city cars',                           // category of the car (body type)
      item_category2: 'available'                           // available vs. reserved vs. sold
      item_category3: 'superdeal'                           // superdeal or not ('no promotion')
      item_category4: '12 months'                           // warranty
      item_variant: 'Golf VIII TSI life 110',               // model
      item_price_range: '10,000 - 15,000',                  // price range
      item_cardoen_price: '11,499',                         // Cardoen price (= price minus takeover premium)
      item_type: 'new'                                      // new vs. used
      item_mileage: '55,014 km'                             // milage of the car
      item_registration_year: '2019'                        // year of first registration
      item_transmission: 'manual'                           // manual vs. automatic
      item_fuel: 'diesel'                                   // fuel type (as specific as possible e.g. full hybride)
      item_doors: '2/3'                                     // number of doors
      item_seats: '2'                                       // number of seats
      item_color: 'blue'                                    // color
      quantity: '1'                     // product quantity
    }]
  }
});