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  1. Date: Tue, 13 Mar 2018 09:36:35 +0100 (CET)
  2. From: =?UTF-8?Q?Elena_Sol=C3=ADs?= <marketing@cement-design.com>
  3. Reply-To: =?UTF-8?Q?Elena_Sol=C3=ADs?= <marketing@cement-design.com>
  4. To: Monica Gallego <monica.gallego@nboca.es>
  5. Message-ID: <2076144637.638558.1520930195646@email.1and1.es>
  6. In-Reply-To: <2B488223-C5AB-485D-921B-4FAFFACD084B@cement-design.com>
  7. References: <00f701d3b56a$bee7a7d0$3cb6f770$@nboca.es>
  8. <2B488223-C5AB-485D-921B-4FAFFACD084B@cement-design.com>
  9. Subject: =?UTF-8?Q?Fwd:_Re:_CEMENT_DESIGN_-_Planes_de_acci=C3=B3n_marzo-abril?=
  10. MIME-Version: 1.0
  11. Content-Type: multipart/related; boundary="----=_Part_638556_1128724282.1520930195627"
  12. X-Priority: 3
  13. Importance: Medium
  14. X-Mailer: Open-Xchange Mailer v7.8.4-Rev22
  15. X-Originating-Client: open-xchange-appsuite
  16.  
  17. ------=_Part_638556_1128724282.1520930195627
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  22. <!DOCTYPE html>
  23. <html><head>
  24. <meta charset=3D"UTF-8">
  25. </head><body><p><br></p><blockquote type=3D"cite">---------- Mensaje origin=
  26. al ---------- <br>De: &#34;carolina@cement-design.com&#34; &#60;carolina@ce=
  27. ment-design.com&#62; <br>Para: Monica Gallego &#60;monica.gallego@nboca.es&=
  28. #62; <br>Cc: Elena Sacchetti I Homelifedesign &#60;esacchetti@homelifedesig=
  29. n.es&#62;, jasminb@homelifedesign.es, Elena Sol&#237;s &#60;marketing@cemen=
  30. t-design.com&#62;, Carmen Barrios &#60;carmen.barrios@nboca.es&#62;, adrian=
  31. a perez &#60;adriana.perez@nboca.es&#62;, Lorena Gonzalez &#60;lorena.gonza=
  32. lez@nboca.es&#62; <br>Fecha: 8 de marzo de 2018 a las 22:12 <br>Asunto: Re:=
  33. CEMENT DESIGN - Planes de acci&#243;n marzo-abril <br> <br><div>Hola M&#24=
  34. 3;nica&#160;</div><br>Te respondo abajo.<br> <br> <a href=3D"http://www.cem=
  35. entdesign.eu/"><span style=3D"color: #000000;"><img src=3D"http://2.bp.blog=
  36. spot.com/-LWPfs0HkyxM/VUySd-dBcBI/AAAAAAAAAOs/mzUcaHnPKS0/s320/logo%2Bcemen=
  37. t%2Bdesign%2Bfirma.png" border=3D"0" width=3D"250" height=3D"53" style=3D"w=
  38. idth: 250px; height: 53px;"></span></a><p align=3D"left" style=3D"margin-to=
  39. p: 0px; margin-bottom: 0px;"><strong><br></strong></p><p align=3D"left" sty=
  40. le=3D"margin-top: 0px; margin-bottom: 0px;"><strong>Carolina Valencia L.</s=
  41. trong></p><p align=3D"left" style=3D"margin-top: 0px; margin-bottom: 0px;">=
  42. <strong>Directora Comercial</strong></p><p style=3D"margin-top: 0px; margin=
  43. -bottom: 0px;">Av. R&#237;o Guadalquivir, 2<br></p><p style=3D"margin-top: =
  44. 0px; margin-bottom: 0px;">28906 Getafe, Madrid. Spain&#160;</p><p style=3D"=
  45. margin-top: 0px; margin-bottom: 0px;"><br></p><p style=3D"margin-top: 0px; =
  46. margin-bottom: 0px;">Calle Francisco Silvela, 16</p><p style=3D"margin-top:=
  47. 0px; margin-bottom: 0px;">28028 Madrid</p><p style=3D"margin-top: 0px; mar=
  48. gin-bottom: 0px;"><br></p><p style=3D"margin-top: 0px; margin-bottom: 0px;"=
  49. >T: (+34) 911 407 966 / M: (+34) 645999841<br></p><p><span style=3D"color: =
  50. #000000;"><a href=3D"https://www.facebook.com/ByCementDesign"><img src=3D"h=
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  97. n Blogspot" width=3D"30" height=3D"30" style=3D"width: 30px; height: 30px;"=
  98. ></a></span></p><p><span style=3D"color: #000000;"><a href=3D"http://www.em=
  99. icode.com/index.php?id=3D5&amp;L=3D1"><img src=3D"http://2.bp.blogspot.com/=
  100. -kYQ1elt-a4A/VRUn1cq3vaI/AAAAAAAAAAw/w87_tnZUYL8/s1600/gb%2Bemicode%2Bec1%2=
  101. Bplus%2Br.png" border=3D"0" alt=3D"Emicode" width=3D"50" height=3D"50" styl=
  102. e=3D"width: 50px; height: 50px;"></a>&#160;<a href=3D"http://www.cementdesi=
  103. gn.eu/"><img src=3D"http://1.bp.blogspot.com/-3OB7KVuzAcg/VRUsnT3ezoI/AAAAA=
  104. AAAABA/TnlK0dJkwUY/s1600/logo_h1.png" border=3D"0" alt=3D"Applus" width=3D"=
  105. 85" height=3D"30" style=3D"width: 85px; height: 30px;"></a>&#160;&#160;<a h=
  106. ref=3D"http://www.archiportale.com/news/2014/08/archiproducts-news/muuuz-in=
  107. ternational-awards-2014-per-cement-design_40800_65.html"><img src=3D"http:/=
  108. /2.bp.blogspot.com/-8OguH07TpoA/VRUvY8WPXdI/AAAAAAAAABM/KOKDGKWs2uk/s1600/M=
  109. iaw%2BMuuuz%2BInternational%2BAwards%2B2014.gif" border=3D"0" alt=3D"Muuuz =
  110. International Award 2014" width=3D"40" height=3D"50" style=3D"width: 40px; =
  111. height: 50px;"></a></span></p><div><br></div><div><div>&#160;</div><div>&#1=
  112. 60;<br></div><br style=3D"font-family: UICTFontTextStyleBody; font-size: 23=
  113. px;"></div><div><br>El 6 mar 2018, a las 17:46, Monica Gallego &#60; <a hre=
  114. f=3D"mailto:monica.gallego@nboca.es">monica.gallego@nboca.es</a>&#62; escri=
  115. bi&#243;: <br> <br></div><blockquote type=3D"cite"><div><div class=3D"ox-d5=
  116. 7af7f809-WordSection1"><p class=3D"ox-d57af7f809-MsoNormal">Buenas tardes, =
  117. &#191;qu&#233; tal?</p><p class=3D"ox-d57af7f809-MsoNormal">&#160;</p><p cl=
  118. ass=3D"ox-d57af7f809-MsoNormal">Os hago llegar las previsiones de acciones&=
  119. #160; que hemos planteado de cara a los meses de marzo y abril con Cement D=
  120. esign.</p></div></div></blockquote><div><br></div>R/ Ok <br><blockquote typ=
  121. e=3D"cite"><div><div class=3D"ox-d57af7f809-WordSection1"><p class=3D"ox-d5=
  122. 7af7f809-MsoNormal">&#160;<br></p><p class=3D"ox-d57af7f809-MsoNormal"><str=
  123. ong> &#160; </strong></p><p class=3D"ox-d57af7f809-MsoNormal"><strong>Notas=
  124. de prensa </strong></p><p class=3D"ox-d57af7f809-MsoNormal"><strong> &#160=
  125. ; </strong></p><p class=3D"ox-d57af7f809-MsoListParagraph" style=3D"margin-=
  126. left: 53.25pt; text-indent: -18.0pt;">-<span style=3D"font: 7.0pt 'Times Ne=
  127. w Roman';">&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160; </span><s=
  128. trong>Contenido promovido desde la central</strong>. Como en el caso de la =
  129. nota de prensa de la colaboraci&#243;n PamitoGuitars, redactaremos o si el =
  130. contenido ya est&#225; redactado, lanzaremos toda la informaci&#243;n que s=
  131. e gestione a nivel central y que tenga repercusi&#243;n en las tiendas de C=
  132. hueca y La Latina.</p></div></div></blockquote>R/ Tambi&#233;n tenemos tien=
  133. da en Francisco Silvela y la f&#225;brica en Getafe.<div>Es importante que =
  134. demos imagen de compa&#241;&#237;a y f&#225;brica de ecocemento.</div><div>=
  135. Que no se quede en dos puntos de venta ya que tenemos m&#225;s potencial qu=
  136. e eso. <br><blockquote type=3D"cite"><div><div class=3D"ox-d57af7f809-WordS=
  137. ection1"><p class=3D"ox-d57af7f809-MsoListParagraph" style=3D"margin-left: =
  138. 53.25pt; text-indent: -18.0pt;">&#160;<br></p><p class=3D"ox-d57af7f809-Mso=
  139. ListParagraph" style=3D"margin-left: 53.25pt;">&#160;</p><p class=3D"ox-d57=
  140. af7f809-MsoListParagraph" style=3D"margin-left: 53.25pt; text-indent: -18.0=
  141. pt;">-<span style=3D"font: 7.0pt 'Times New Roman';">&#160;&#160;&#160;&#16=
  142. 0;&#160;&#160;&#160;&#160;&#160; </span><strong>Lanzamiento l&#237;nea Home=
  143. </strong>. Ten el caso de que finalmente se lance la l&#237;nea Home en el =
  144. Sal&#243;n de Mil&#225;n, elaboraremos una nota de prensa en la que se info=
  145. rme de la incorporaci&#243;n de estos productos a las tiendas de Chueca y L=
  146. a Latina.</p></div></div></blockquote>R/ Si, se lanzar&#225;n ....</div><di=
  147. v>En la tienda de Cement Design Mil&#225;n durante la celebraci&#243;n del =
  148. Fuori Saloni.</div><div>Enviaremos toda la informaci&#243;n y toda la progr=
  149. amaci&#243;n de la semana en cuanto lo tengamos.</div><div><br></div><div><=
  150. blockquote type=3D"cite"><div><div class=3D"ox-d57af7f809-WordSection1"><p =
  151. class=3D"ox-d57af7f809-MsoListParagraph" style=3D"margin-left: 53.25pt; tex=
  152. t-indent: -18.0pt;">&#160;<br></p><p class=3D"ox-d57af7f809-MsoNormal">&#16=
  153. 0;</p><p class=3D"ox-d57af7f809-MsoNormal"><strong>P&#237;ldoras de comunic=
  154. aci&#243;n</strong>. Creemos que para llegar mejor a los medios de comunica=
  155. ci&#243;n y que entiendan correctamente las caracter&#237;sticas de los pro=
  156. ductos de Cement Design, debemos hacer un cambio de enfoque de las p&#237;l=
  157. doras de comunicaci&#243;n.</p><p class=3D"ox-d57af7f809-MsoNormal">&#160;<=
  158. /p><p class=3D"ox-d57af7f809-MsoListParagraph" style=3D"text-indent: -18.0p=
  159. t;">-<span style=3D"font: 7.0pt 'Times New Roman';">&#160;&#160;&#160;&#160=
  160. ;&#160;&#160;&#160;&#160;&#160; </span><strong>&#8220;Reformas en casa &#82=
  161. 11; cambia tu ba&#241;o sin necesidad de obras&#8221;</strong> &#8211; Dest=
  162. acando la posibilidad de cambiar paredes y suelos sin necesidad de picar o =
  163. quitar azulejos.</p></div></div></blockquote>R/ Perfecto!&#160;</div><div>M=
  164. e parece muy bien...</div><div>Todo lo que necesiten pueden apoyarse en nue=
  165. stro equipo t&#233;cnico y de marketing para darles m&#225;s ideas de promo=
  166. ci&#243;n</div><div><br><blockquote type=3D"cite"><div><div class=3D"ox-d57=
  167. af7f809-WordSection1"><p class=3D"ox-d57af7f809-MsoListParagraph" style=3D"=
  168. text-indent: -18.0pt;">&#160;<br></p><p class=3D"ox-d57af7f809-MsoListParag=
  169. raph">&#160;<br></p><p class=3D"ox-d57af7f809-MsoListParagraph" style=3D"te=
  170. xt-indent: -18.0pt;">-<span style=3D"font: 7.0pt 'Times New Roman';">&#160;=
  171. &#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160; </span><strong>&#8220;Rede=
  172. cora tu casa sin comprar ning&#250;n mueble</strong>&#8221; -&#160; Aplicac=
  173. i&#243;n del cemento decorativo a muebles y elementos m&#225;s peque&#241;o=
  174. s.</p></div></div></blockquote>R/Perfecto. <br><blockquote type=3D"cite"><d=
  175. iv><div class=3D"ox-d57af7f809-WordSection1"><p class=3D"ox-d57af7f809-MsoL=
  176. istParagraph" style=3D"text-indent: -18.0pt;">&#160;<br></p><p class=3D"ox-=
  177. d57af7f809-MsoListParagraph">&#160;</p><p class=3D"ox-d57af7f809-MsoListPar=
  178. agraph">&#160;</p><p class=3D"ox-d57af7f809-MsoListParagraph" style=3D"text=
  179. -indent: -18.0pt;">-<span style=3D"font: 7.0pt 'Times New Roman';">&#160;&#=
  180. 160;&#160;&#160;&#160;&#160;&#160;&#160;&#160; </span><strong>&#8220;Parede=
  181. s en acabado pizarra par que tus hijos dejen volar su imaginaci&#243;n&#822=
  182. 1;</strong> &#8211; Destacar los acabados en pizarra para que los ni&#241;o=
  183. s puedan dibujar. Destacar la facilidad del producto a la hora de limpiar.<=
  184. /p></div></div></blockquote>R/Perecto...</div><div>Tenemos im&#225;genes de=
  185. todo. <br><blockquote type=3D"cite"><div><div class=3D"ox-d57af7f809-WordS=
  186. ection1"><p class=3D"ox-d57af7f809-MsoListParagraph" style=3D"text-indent: =
  187. -18.0pt;">&#160;<br></p><p class=3D"ox-d57af7f809-MsoNormal">&#160;</p><p c=
  188. lass=3D"ox-d57af7f809-MsoNormal"><strong>Acciones RRPP </strong></p><p clas=
  189. s=3D"ox-d57af7f809-MsoNormal">&#160;</p><p class=3D"ox-d57af7f809-MsoListPa=
  190. ragraph" style=3D"text-indent: -18.0pt;">-<span style=3D"font: 7.0pt 'Times=
  191. New Roman';">&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160; </span=
  192. ><strong>Desayunos con arquitectos</strong>. Celebrar encuentros con estudi=
  193. os de arquitectura en la sede de la Cava Baja, en los que hacer una present=
  194. aci&#243;n de los productos de Cement Design con el objetivo de generar fut=
  195. uras colaboraciones.</p></div></div></blockquote>R/ Ok <br><blockquote type=
  196. =3D"cite"><div><div class=3D"ox-d57af7f809-WordSection1"><p class=3D"ox-d57=
  197. af7f809-MsoListParagraph" style=3D"text-indent: -18.0pt;">&#160;<br></p><p =
  198. class=3D"ox-d57af7f809-MsoListParagraph">&#160;</p><p class=3D"ox-d57af7f80=
  199. 9-MsoListParagraph" style=3D"text-indent: -18.0pt;">-<span style=3D"font: 7=
  200. .0pt 'Times New Roman';">&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#=
  201. 160; </span><strong>Encuentros arquitectos &#8211; escuelas</strong>. Por o=
  202. tro lado, se celebrar&#237;an charlas entre un arquitecto o interiorista co=
  203. n escuelas de dise&#241;o o universidades. En este caso, adem&#225;s de ofr=
  204. ecer los productos de Cement Design, se ofrece el espacio de Cava Baja como=
  205. lugar para realizar este tipo de encuentros</p></div></div></blockquote>R/=
  206. Ok <br><blockquote type=3D"cite"><div><div class=3D"ox-d57af7f809-WordSect=
  207. ion1"><p class=3D"ox-d57af7f809-MsoListParagraph" style=3D"text-indent: -18=
  208. .0pt;">&#160;<br></p><p class=3D"ox-d57af7f809-MsoNormal">&#160;</p><p clas=
  209. s=3D"ox-d57af7f809-MsoNormal">-<strong>Entrevista corporativa/Reportajes</s=
  210. trong>. Continuaremos con la gesti&#243;n de entrevistas y reportajes con m=
  211. edios de comunicaci&#243;n especializados en estilo de vida y medios sector=
  212. iales, con el objetivo de que presentar y transmitir los valores, productos=
  213. y evoluci&#243;n de las delegaciones de Cement Design en Madrid.</p></div>=
  214. </div></blockquote>R/ ok <br><blockquote type=3D"cite"><div><div class=3D"o=
  215. x-d57af7f809-WordSection1"><p class=3D"ox-d57af7f809-MsoNormal">&#160;<br><=
  216. /p><p class=3D"ox-d57af7f809-MsoNormal">&#160;</p><p class=3D"ox-d57af7f809=
  217. -MsoNormal"><strong>-Gesti&#243;n diaria de los perfiles en Instagram y Fac=
  218. ebok. </strong>Continuaremos con la gesti&#243;n de los perfiles de Instagr=
  219. am y Facebook de Cement Design Madrid con la puesta en marcha de una estrat=
  220. egia que enfocada a aumentar el n&#250;mero de seguidores. La gesti&#243;n =
  221. conlleva la actualizaci&#243;n de las redes y el dise&#241;o de im&#225;gen=
  222. es y creatividades para ello.</p><p class=3D"ox-d57af7f809-MsoNormal">&#160=
  223. ;</p><p class=3D"ox-d57af7f809-MsoNormal">No obstante, si hubiese alguna no=
  224. vedad o proyecto que nos quer&#225;is comentar y pueda ser comunicable o de=
  225. inter&#233;s para los medios, lo incluir&#237;amos &#160;en el plan de acc=
  226. iones.</p></div></div></blockquote>R/ Si, te las iremos dando.</div><div><b=
  227. r><blockquote type=3D"cite"><div><div class=3D"ox-d57af7f809-WordSection1">=
  228. <p class=3D"ox-d57af7f809-MsoNormal">&#160;<br></p><p class=3D"ox-d57af7f80=
  229. 9-MsoNormal">&#160;</p><p class=3D"ox-d57af7f809-MsoNormal">Quedo a la espe=
  230. ra de vuestros comentarios y opiniones al respecto y para cualquier cosa es=
  231. tamos a vuestra disposici&#243;n.</p><p class=3D"ox-d57af7f809-MsoNormal">&=
  232. #160;</p><p class=3D"ox-d57af7f809-MsoNormal">&#161;Muchas gracias por todo=
  233. y un saludo!</p></div></div></blockquote><div><br></div>R/ Gracias&#160; <=
  234. br><blockquote type=3D"cite"><div><div class=3D"ox-d57af7f809-WordSection1"=
  235. ><p class=3D"ox-d57af7f809-MsoNormal">&#160;<br></p><p class=3D"ox-d57af7f8=
  236. 09-MsoNormal"><strong> &#160; </strong></p><p class=3D"ox-d57af7f809-MsoNor=
  237. mal"><strong> &#160; </strong></p><p class=3D"ox-d57af7f809-MsoNormal">&#60=
  238. ;image003.jpg&#62;</p><p class=3D"ox-d57af7f809-MsoNormal">&#160;</p></div>=
  239. </div></blockquote></div></blockquote><p class=3D"default-style"><br>&#160;=
  240. </p><p><br></p><div class=3D"io-ox-signature"><p>&#160;<img id=3D"6b1da7f5-=
  241. 6c7e-45a8-aff2-82d4ac60e556" style=3D"width: 245px; height: 52px; max-width=
  242. : 100%;" src=3D"cid:6b1da7f5-6c7e-45a8-aff2-82d4ac60e556" alt=3D"" width=3D=
  243. "245" height=3D"52"></p><p style=3D"margin-top: 0px; margin-bottom: 0px; te=
  244. xt-align: left;"><strong><span style=3D"font-family: 'PT Sans'; font-size: =
  245. small;">SEDE CENTRAL</span></strong></p><p style=3D"margin-top: 0px; margin=
  246. -bottom: 0px; text-align: left;"><strong><span style=3D"font-family: 'PT Sa=
  247. ns'; font-size: small;">Elena Sol&#237;s / Dpto. Marketing y Comunicaci&#24=
  248. 3;n</span></strong></p><p style=3D"margin-top: 0; margin-bottom: 0;"><span =
  249. style=3D"font-family: 'PT Sans'; font-size: x-small;">Av. R&#237;o Guadalqu=
  250. ivir, 2</span></p><p style=3D"margin-top: 0; margin-bottom: 0;"><span style=
  251. =3D"font-family: 'PT Sans'; font-size: x-small;">28906 Getafe, Madrid. Spai=
  252. n</span></p><p style=3D"margin-top: 0; margin-bottom: 0;"><span style=3D"fo=
  253. nt-family: 'PT Sans'; font-size: x-small;">T: (+34) 911 407 966 / M: (+34) =
  254. 747 72 44 02</span></p></div></body></html>
  255. =20
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