Flash: How to make an embedded video not autoplay

<param name="play" value="false">

<embed ... play="false">

<embed ... flashvars="play=false">

<object width="590" height="475">
	<param name="movie" value="untitled_skin.swf">
	<param name="play" value="false">
	<embed src="untitled_skin.swf" width="590" height="475" type="application/x-shockwave-flash" play="false" flashvars="autoplay=false&play=false" menu="false"></embed>
</object>