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Fiktiv Australia - The Daily Telegraph

Nov 10th, 2020
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  1. The Daily Telegraph, also nicknamed The Tele, is an Australian daily conservative tabloid newspaper published in Sydney, New South Wales, by News Corp. The Telegraph is published Monday through Saturday and is available throughout Sydney, across most of regional and remote New South Wales, the Australian Capital Territory and South East Queensland. Amongst those ranked by Nielsen, the Telegraph's website is the sixth most popular Australian news website with a unique monthly audience of 2,841,381 readers.
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  3. Founded in 1879, The Daily Telegraph ran as a broadsheet until 1927, when it switched to a tabloid format. The paper returned to a broadsheet format in 1931, but paper restrictions during the Second World War saw it return to tabloid format in 1942. From 1936 until its sale to Rupert Murdoch's News Limited in 1972, the Telegraph was owned by Sir Frank Packer's Australian Consolidated Press.
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  5. In February 1957, Prime Minister Robert Menzies barred Telegraph correspondents from his press conferences because the paper had been critical of his policies.
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  7. In October 1990, at the same time as a merger took place between its Melbourne sister papers The Sun News-Pictorial and The Herald, the Telegraph merged with its afternoon sister paper The Daily Mirror to form The Daily Telegraph-Mirror with morning and afternoon editions. The new paper continued in this vein until January 1996, when its name reverted to The Daily Telegraph. The paper continued morning and afternoon editions until January 2002, when the afternoon edition was discontinued.
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  9. The circulation of the newspaper in the first half of 2020 was around 489,739 per day, the largest of a Sydney newspaper.
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  11. The Daily Telegraph is the most popular and highest circulating newspaper in New South Wales. It is published on behalf of more than 1 million readers a day. It seeks to inform them, answer their questions, help them understand, champion their causes and most importantly to see the world through their eyes. That's why The Daily Telegraph covers election campaigns from behind the wheel of an antique, unreliable Holden, not from the political leaders' election buses. That's why we have had reporters and photographers in the bush throughout the drought, why we publish full Q & A panels so our readers can understand issues thoroughly.
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  13. The Daily Telegraph is a member of its readers' community. It is not a once-removed commentator who sits in the grandstands and pontificates dispassionately. The Telegraph is proudly passionate. The Telegraph leads the community as it shows support for slain police officers and supports heroes of the bushfires. The Telegraph is determined to establish a direct connection with its readers that makes it indispensable in their daily lives.
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  15. Daily Sections:
  16. EGN
  17. The Daily Telegraph continues to be the dynamic presenters of news, information and entertainment for Sydney-siders and all of New South Wales. The Daily Telegraph's emphasis is on news, delivered with accuracy and relevance. Focusing on Sydney with a studied balance of national and international news. Not only reflecting the priorities of the community but interacting and engaging New South Wales as only a dynamic paper can.
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  19. Business
  20. Every day of the week The Daily Telegraph and The Sunday Telegraph deliver a business review which encapsulates the major business and financial news of the day. Our coverage is engaging due to our constant commitment to information which is relevant and important yet concisely packaged.
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  22. The sections cover:
  23. Current share prices
  24. Investments decisions made by our readers
  25. Profiles on well known personalities, whose successes and failures present the human side of what is often an indecipherable array of financial options
  26. Broad overview of daily business news plus 'Bottom of the Harbour', a sometimes scathing look at the business world
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  28. Sport
  29. The market leader for sport in New South Wales, The Daily Telegraph commands attention as the bible for Rugby League, the official newspaper on the AFL, a partner of the ARU and the leading racing and gaming newspaper.
  30.  
  31. Our weekday coverage includes:
  32. Dedicated liftout’s Monday and Friday
  33. The country’s only dedicated NRL liftout
  34. Authoritative and high profile columnists
  35. The latest domestic and overseas sports results
  36. The inclusion of a 12 page form guide (horse racing) every Friday and Saturday.
  37. A page commitment that allows generous coverage of all major domestic and overseas sports, plus strong grass roots and youth reporting
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  39. Sydney Confidential
  40. The Daily Telegraph's Sydney Confidential is the finger on the pulse of news, gossip and entertainment. Many Daily Telegraph readers flick straight to Sydney Confidential, two of the best read pages in the paper. It keeps them informed on everything "Sydney" from fashion, racing, film, television and business gossip. Confidential devotees find news on Sydney's social and celebrity scene with ‘confidants’ - first with the gossip.
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  42. Weekly Sections:
  43. Your Sport (Monday)
  44. 'Your Sport' is 24 page sporting liftout for Monday's Daily Telegraph. Your Sport provides a bookend to Friday's Main Game, covering results from the weekend's Rugby League, Union, AFL and Soccer. Comprising comprehensive analysis of each match of the weekend, the winners and losers and all of the key information from off the field. It also includes the Monday Interview, a conversation with a key sporting figure from the weekend. Your Sport continues at the back of the paper, with results and information from all other sports from the weekend.
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  46. Sport Stars (Tuesday)
  47. Sport Stars is a 12 page liftout in The Daily Telegraph every Tuesday. Each week a comprehensive record of junior sports results is published. From an elite representative level to the grass roots of local competition Sport Stars appeals to athletes, their parents, coaches and schools. As well as sporting results Sport Stars contains information on health, nutrition, fitness and profiles on emerging champions. To compliment The Daily Telegraph's editorial team, Sport Stars features celebrity columnists.
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  49. Business Owner (Tuesday)
  50. Business Owner is our dedicated weekly section catering to the growing needs of small to medium-sized business operators. Not only this section features the success and failure of others as examples to the rest of us, but has experts giving their tips on how to be a success every week. Business Owner provides information on all aspects of running a business, including how to plan for tax audits, embark on cheap but effective marketing campaigns, hire the right staff, work on your business and sales plans and more 'how to' articles to help with your company. Business Owner also includes the latest small business news and developments on a weekly basis and to top it off, a more substantial monthly liftout will compliment the weekly fix of news and advice to make sure your growing company does not miss a single thing.
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  52. Travel (Tuesday)
  53. This comprehensive travel section gives readers a wealth of information and evocative pictures which help our readers to plan or dream about their next holiday. The travel pages cover a wide range of topics, including:
  54. - Reviews of dream destinations enabling readers to da a 'mental test drive' before buying
  55. - News on the latest travel hot spots
  56. - Coverage of local and overseas travel, cruises and short breaks
  57. - The latest deals and prices.
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  59. Connect (Wednesday)
  60. Connect covers computers, Internet, multimedia, digital technology, home entertainment, sound & vision and provides the most up-to-date information in plain English, without the technical jargon. Featuring the latest products, Connect provides computer and home entertainment tips, reviews of new and unusual Internet sites to visit, roadtests products and cutting edge games. Connect appeals to readers interested in the digital era and compliments the TV viewing guide by allowing readers to determine which new TV and sound system is right for them!
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  62. sevendays (Wednesday)
  63. Every Wednesday, a complete 20 page TV Guide liftout provides 2 pages dedicated to each programming day for FTA, cable and digital viewing. Entitled sevendays, this liftout also includes the latest broadcast news, ratings - who's watching what and reviews of the latest DVDs. Each week has a feature story along with a Q&A style interview with a TV personality. The back page contains reader letters and facts. Strip advertisements and watermarks are available on the programming pages.
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  65. Style (Wednesday)
  66. Passionate about food? Style features recipes to tantalise, a weekly menu planner, where to find gourmet produce and will review the hippest bars and restaurants in town. Health and Beauty covers the latest trends and a Q&A. Fashion features showcase up-to-the-minute trends for men and women. From casual cool to glamorous chic, no matter what the budget, Style helps readers step from the catwalk onto the street.
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  68. Money & You (Thursday)
  69. The finance industry is undergoing many changes - from the introduction of new players, non financial institutions entering the domain, the emergence of e-banking through to the mergers and acquisitions of the corporate world. Combined with an increased demand from the population in general on financial matters, as more and more Australian's wish to take control of their own financial destination through superannuation, the stock market, retirement funds, term deposits or owning their own homes. People are looking for credible, impartial advice on financial matters. Money & You, an 8 page lift out dedicated to personal wealth every Tuesday in The Daily Telegraph appealing to both personal investors and the small business community. What is happening in the financial world but more importantly what it means for you. Money & You talking to your customers and potential customers in a quick, no nonsense format. Money & You each week includes:
  70. A topical cover story
  71. Innovations - gadgets to make your small business or professional life easier
  72. Portfolio - looks at trading techniques and strategies by examining a readers portfolio with comments from the experts
  73. Q&A with the financial experts
  74. Property - looking at the areas around Sydney and their investment potential plus the mortgage tables
  75. Market Trends, Stock-watch, Floats and buzz words
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  77. Sydney Live (Thursday)
  78. A complete entertainment liftout featuring movie reviews, showbiz news, music gossip, music trends, theatre shows and the arts along with full weekly listings for music, clubs, theatre and the arts. All at your fingertips to plan a night out.
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  80. CARSguide (Friday, Saturday, Sunday)
  81. Results: they're what advertisers want and they're what auto never fails to deliver. With the biggest audience across the state every Friday, Saturday and Sunday, auto simply provides more readers and more active car buyers than any other medium. Over three days our award-winning journalists provide comprehensive coverage on automotive products and news, including previews of the latest vehicle releases. Three big days of CARSguide include: Friday - the new releases and test drive results; Saturday - the big sellers and Used car choices; Sunday - prestige and recreational vehicles.
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  83. Weekend Confidential (Saturday)
  84. Weekend Confidential is the complete guide to gossip and entertainment. This section offers readers an action-packed section crammed full of ideas on how to spend their weekend - and how others spend theirs. Weekend Confidential - an extension of the popular Sydney Confidential, gives the low down on who's doing what with whom and where. The cover story each week offers wicked insights into the secrets of Sydney's social scene. It is a look at Sydney's party circuit with inside stories on everything from celebrities, to the people who make the party scene happen and picking up on the the latest trends, styles and of course, gossip.
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  86. CareerOne (Saturday, Sunday)
  87. Every week in The Daily Telegraph and The Sunday Telegraph, CareerOne provides a comprehensive guide to what's happening in the job market. With a combination of topical and intelligent editorial features and specialist columns, CareerOne has evolved into an attractive and well promoted section offering key benefits to readers and advertisers alike. For advertisers you will be accessing the state's largest newspaper audience seven days a week ensuring your advertisement gets maximum exposure in a focused editorial environment.
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  89. home magazine (Saturday)
  90. home magazine targets readers who are thinking of buying a new house, already own a house and want to improve, thinking of renovating, even just changing the colour scheme of their sitting room or wanting to tackle the overgrown garden - home magazine is the perfect Saturday read for everyone. With emphasis on project homes, display homes, knock down rebuilds, the homemaker, interiors' trends and practical advice for the homeowner each page is jam packed with information the reader can act on immediately or store for use at a later date and every time we feature or mention a product, a list of stockists is printed.
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  92. ===
  93. The Sunday Telegraph is an Australian tabloid newspaper, the separately published Sunday edition of The Daily Telegraph. It is available throughout Sydney, across most of regional and remote New South Wales, the Australian Capital Territory and South East Queensland. As of 2012, The Sunday Telegraph is Australia's biggest selling newspaper.
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  95. The Sunday Telegraph is produced in the Holt Street offices of News Corp. It is printed at the Chullora and Gold Coast printing presses and distributed across New South Wales, Canberra and South East Queensland.
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  97. Sunday, for many the one true day of relaxation, time for yourself and your family - a reality captured in the editorial mix of The Sunday Telegraph and enjoyed by our 1.9 million readers. Our commitment to the news never wavers - get it right and get it first is our motto. Not only does The Sunday Telegraph consistently lead the news agenda, often paving the way for other media, in addition our Agenda pages provide detailed analysis to complement the breaking news.
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  99. The Sunday Telegraph strives hard to represent the needs and interests of the community. With such a big readership, the paper represents people in many different areas and walks of life - battlers, inspirations people and business people - even pet lovers!
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  101. Sections:
  102. EGN
  103. The Sunday Telegraph continues to be the dynamic presenters of news, information and entertainment for Sydney-siders and all of New South Wales. The Sunday Telegraph's emphasis is on news, delivered with accuracy and relevance. Focusing on Sydney with a studied balance of national and international news, not only reflecting the priorities of the community but interacting and engaging New South Wales as only a dynamic paper can.
  104.  
  105. Finance
  106. The Finance pages of The Sunday Telegraph are dedicated to helping readers with their personal wealth, as well as covering the business news of the week in a 'what does it mean for me' style. Finance commences with a topical financial cover story and continues with columnists and expert commentary. Small Business is also covered as well as the share market and share price movements for the top 50 Australian companies. A review of the week's share movements, exchange rates and 90-day deposit rates inform and guide our readers. Finance is a mix of business reporting and investment advice dedicated to guiding our readers through the complexities of the financial world and personal wealth creation.
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  108. Sport
  109. The Sunday Telegraph's dedication to sport is undeniable. Every week we produce Sydney's only Sunday sporting liftout and by far the state's biggest sporting coverage. You will find unrivalled coverage of Rugby League and Rugby Union, The official AFL Sunday newspaper, high profile columnists, consistent exclusive news stories and interviews as well as broad reporting on domestic and overseas sports in our sports liftout.
  110.  
  111. Express
  112. Bright and bursting with exciting entertainment news, The Sunday Telegraph's Express section keeps Sydney in a social whirl. This colourful section includes an overview of the day's top entertainment options, celebrity interviews, short, sharp reviews that tell what's happening around Sydney - art, theatre, music and movies. In addition, social coverage, with weddings and hot social events accompanied by photographs and gossip, the latest fashion news completed by an influential view of Sydney.
  113.  
  114. sundaymagazine
  115. sundaymagazine reaches people at a time when they're most open to an advertising message. Sunday is the day of relaxation, when readers have time to enjoy a magazine ... and time to shop. The magazine is lifestyle oriented with a contemporary and uncluttered format. A successful sundaymagazine story puts the reader in the subject's shoes. It examines celebrities, complex issues and compelling events from an involving point of view. Offering advertisers an ideal environment for new and innovative products, the magazine is a credible, quality driven publication that is vital to Australia's most readable and entertaining Sunday newspaper deal.
  116.  
  117. Body+Soul
  118. Body+Soul is a unique lifestyle section within The Sunday Telegraph - a stylish and smart 24 colour page liftout devoted to informing, entertaining and enlightening readers. Body+Soul covers relationship issues, takes a candid and intelligent approach to sexuality, is keen to raise issues of importance to the many men reading, plus reporting on developments in the world of mainstream and holistic medicine. Unique to the Australian market, Body+Soul covers lifestyle issues relating to both male and female readers in the one publication. Body+Soul breaks away from the traditional sex segregated magazine market by offering male readers things that make life better by exploring topics such as technology, cars, toys, health and fitness. Body+Soul delivers to female readers ‘ways to make life better’ providing practical and inspiring insights into DIY projects, pet behaviour, modern medicine, diet and exercise. Male and female lifestyles together in the all encompassing Body+Soul. Innovative for a newspaper, Body+Soul has a magazine aesthetic and a newspapers devotion to accuracy and quality in its journalism. It is easy to read and understand, containing insightful, investigative journalism within a stylish and modern context. Interaction is a huge plus for readers of this section - both our regulars and our unique columnists respond within the pages of Body+Soul directly to our readers questions.
  119.  
  120. homeowner
  121. homeowner is an inserted lift out in The Sunday Telegraph, targeting readers who are thinking of buying a new house, thinking of renovating or are just interested in the property market. homeowner is a blend of magazine and news content, with magazine quality images and relevant articles and journalism. Each week, there is a listing of mid-week and weekend auction results and practical advice.
  122.  
  123. tv guide
  124. tv guide, inserted into The Sunday Telegraph covers TV viewing for the up coming week. Looking at the best television, movies, sport, video releases and programs for children for the week, the tv guide is a must with The Sunday Telegraph readers and has been designed with their needs in mind. Printed on full colour glossy stock for magazine quality reproduction and boasting the massive circulation of The Sunday Telegraph the tv guide is the ideal advertising environment.
  125.  
  126. escape
  127. Each week The Sunday Telegraph carries a full colour travel liftout. Titled escape, this comprehensive travel section gives readers a wealth of information and evocative pictures which help our readers to plan or dream about their next holiday. The travel pages cover a wide range of topics, including:
  128. Reviews of dream destinations enabling readers to do a ‘mental test drive’ before buying
  129. News on the latest travel hot spots
  130. Coverage of local and overseas travel, cruises and short breaks
  131. The latest deals and prices
  132. Quick and easy information guides
  133.  
  134. The Funday Telegraph
  135. The Funday Telegraph is an integral part of The Sunday Telegraph, allowing the smallest members of the family, to also read ‘their’ paper on a Sunday. The Simpsons, Snake Tales, Trevor, Wizard of Id, The Phantom and Garfield are just some of the comics featured each week in the 8 page, full colour liftout. (The Funday Telegraph can be found inside the popular Homeowner section). Each week within the Funday Telegraph, readers also have the opportunity to have their photo published along with information about them, their family, interests and hobbies etc. The photo appears in the ‘Reader of the Week’ box, and is also were a sponsor logo would appear. Each reader published then automatically wins a prize from the sponsor. The reader of the week appears on a page, along with letters, drawings, and product information. The page opposite contains competitions and jokes.
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