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1- Product – marketing mix – explain the products – life cycle diagrams – explain products using marketing mix and how can u sell the products by using marketing mix

Product – a good, service or a combination of goods and
                  services that an organisation sells.


Marketing Mix
The ingredients that go into a marketing programs
also know as the 4P’s:

Product

Price

Place (distribution)

Promotion


Introduction :- The stage begins when the product reaches
                           the market-place. Focus on making potential
                          consumers aware of the product and its benefits.

2. Growth      :- The new product attracts & satisfies enough
                         consumers, sales & profit begins to climb rapidly.

3. Maturity     :- Although the product earns its highest profit early
                         in this stage, increased competition eventually
                         leads to price cutting and lower profits.

4. Decline     :- This final stage, sales and profits continue to fall.
                        Companies may remove or reduce promotional
                        support.



Store displays- Where products displays are located in certain areas to stimulate purchase.
Premiums – In which offers of free or reduced-price items are used to stimulate purchases.

Sampling and demonstrations

Coupons- In which a certificate is issued, entitling the buyer to a reduced price.

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2- Explain the differences between shareholders  and stack holders – example: some factories and members

Shareholders are stakeholders in a corporation, but stakeholders are not always shareholders. A shareholder owns part of a company through stock ownership, while a stakeholder is interested in the performance of a company for reasons other than just stock appreciation.

Stakeholders could be:

    * employees who, without the company, would not have jobs
    * bondholders who would like a solid performance from the company and, therefore, a reduced risk of default
    * customers who may rely on the company to provide a particular good or service
    * suppliers who may rely on the company to provide a consistent revenue stream

Although shareholders may be the largest stakeholders because shareholders are affected directly by a company's performance, it has become more commonplace for additional groups to be considered stakeholders, too.



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3- Organizational structure – ( hiraki structure) – advantages and disadvantages of one flot tall structure


Organisational Structures are formed 	when the principles are in place
 	From week 1, “organisational pyramid” 	shows the lines of authority, 	accountability, responsibility



Advantages of decentralised DM:
 	More motivation
 	Use of local information, customise
 	Senior managers freed from operational decisions
 	Less bureaucracy

Disadvantages of decentralised DM:
 	Different standards
 	Communication problems
 	Reliance on junior management, who might be lacking in experiences.

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4- Theory hennry f . . . . ..  ( administrative function and the 5 administrative )

Fuck you

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5- Production- 2 types of productions and examples

Fuck you

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6- Human resurces and selection process


Human Resource Management:

The  process of acquiring, deploying and
developing people for organisational
success




Selection: The process of gathering information and deciding
                 who should be hired, under legal guidelines, for the
                 best interests of the individual and the organisation.


Application forms & initial screening
Giving employment test
In-depth selection interviews
Conducting background investigations
Physical examination
Job Offer