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What is White SEO, Black hat SEO, Grey hat SEO?

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Feb 20th, 2020
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  1. What is White SEO, Black hat SEO, Grey hat SEO?
  2. Looking to get the best answers. Help would be appreciated.
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  14. There's a thread with a beginner's guide to Black hat SEO here: https://www.blackhatworld.com/seo/guide-tutorials-a-short-beginners-guide-to-blackhat-seo.1134018/
  15. This is a new feature and ads will be served in search and the Microsoft Audience network. This is similar to Google’s dynamic remarketing feature.
  16.  
  17. This feature requires a Microsoft Merchant Center catalog feed and implementation of their Microsoft Advertising UET tag on every page of your website.
  18.  
  19. 2. Account Notes Panel
  20.  
  21. In Google Ads, the account notes panel allows you to simply add notes for the account. This is useful for documenting changes, performance observations,
  22.  
  23. budget changes, etc.
  24.  
  25. While any changes will be in the change history, the change history is more technical while the notes is a free form writing area.
  26.  
  27. The notes panel can also be opened then minimized for easy access as one works in the platform. Notes can be made at the account or campaign level.
  28.  
  29. From the All campaigns view, a note is entered refers to the entire account.
  30.  
  31. From an individual campaign view, the note will be applied to that specific campaign only.
  32.  
  33. Where do you find that elusive notes panel? It is under the “More” icon.
  34.  
  35. 7 Hidden PPC Features You Probably Don’t Know About
  36.  
  37. 3. Search Partners
  38.  
  39. A feature that is easy to forget about is the serving of ads on Google’s and Microsoft search partners. These include other search sites that serve ads
  40.  
  41. powered by Google or Microsoft.
  42.  
  43.  
  44. Short Answer
  45.  
  46. Short answer questions generally start with words like Why and Can. But, given the context, they can also apply to What, Where, Who, etc.
  47.  
  48. These types of questions can generally be answered in a paragraph, of which is shown on the Featured Snippet.
  49.  
  50. Let’s ask Google [Why does the sun follow a circular path?]
  51.  
  52. Why does the sun follow a circular path?
  53.  
  54. Again, Google’s algorithms will decide which content has the most credible answer here (based on numerous factors), and provide the answer in the Featured
  55.  
  56. Snippet accordingly.
  57.  
  58. Let’s do another one.
  59.  
  60. These are a few insights I learned from over fifteen years as an admin and a moderator.
  61.  
  62. Treat Members with Respect
  63.  
  64. Rule #1 for moderating a community is to never humiliate a member or make them feel remorse for participating. One of the worst things a moderator can do
  65.  
  66. is to belittle a member.
  67.  
  68. The other day I saw an inexperienced moderator call a member “an ass” for questioning a moderator for posting an unsubstantiated rumor about a company.
  69.  
  70. As an impartial observer, what I saw is that the member questioned the wisdom of spreading an unsubstantiated rumor about a company without citing an
  71.  
  72. authoritative source or any other documentary evidence.
  73.  
  74. The reason why calling that member an “ass” was not a good response is because it violates the first rule of moderation which is to embarrass a member.
  75.  
  76. A second reason why it’s not a good response is because a moderator should never be afraid of being questioned. Being open to criticism makes a moderator
  77.  
  78. a better community leader because it helps them grow. It also teaches them to be gracious, which helps make the moderator and the community popular.
  79.  
  80. Rather than calling the member an “ass,” the moderator could have responded by acknowledging that the member raised a fair point and learning something
  81.  
  82. from the exchange.
  83.  
  84. Moderators Set the Tone
  85.  
  86. Community moderators are leaders and set the temperature of the forum. Community members will take their cue from how the moderators behave themselves and
  87.  
  88. model their behavior on the mods.
  89.  
  90. If the entire moderator team is on board with the rules of behavior, whether it’s a Facebook group or a traditional forum, the rest of the community will
  91.  
  92. follow along with the behaviors modeled by the moderator team.
  93.  
  94. Ideally, community admins should think of the kind of community they want to host then have their moderator team model that behavior. No amount of rules
  95.  
  96. will shape the tone of the community as effectively as the moderator’s example.
  97.  
  98. Define the Tone of the Community
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