Fiktiv USA - KYW-TV

KYW-TV, virtual channel 3 (UHF digital channel 30), is a CBS owned-and-operated television station licensed to Philadelphia, Pennsylvania, United States. The station is owned by the CBS Television Stations subsidiary of ViacomCBS, as part of a duopoly with CW East Coast flagship WPSG (channel 57). The two stations share studios on Hamilton Street north of Center City; KYW-TV's transmitter is located in the Roxborough section of Philadelphia.

KYW-TV, along with sister station KDKA-TV in Pittsburgh, are the only CBS owned-and-operated stations east of the Mississippi River with "K" call signs.

The channel 3 facility in Philadelphia is one of the world's oldest television stations. It began in 1932 as W3XE, an experimental station owned by Philadelphia's Philco Corporation, at the time and for some decades to come one of the world's largest manufacturers of radio and television sets. Philco engineers created much of the station's equipment, including cameras. When the station began operations as W3XE, it was based within Philco's production plant, at C and East Tioga streets in North Philadelphia, complete with a small studio and transmitter. In 1941, it began sharing programs with W2XBS (later WNBT and now WNBC) in New York City, becoming NBC's second television affiliate, and creating a link between the station and the network that would last for 54 years.

On July 1, 1941, W3XE received a commercial license—the third in the United States, and the first outside of New York City—as WPTZ. The station signed on for the first time on September 1, becoming the first licensed television station in Pennsylvania. Philco then moved WPTZ's studios to the penthouse suite of the Architect's Building, at 17th and Sansom streets in downtown Philadelphia, while retaining master control facilities at the Philco plant. The station originally broadcast from a tower in the Philadelphia suburb of Wyndmoor. It significantly cut back operations after the U.S. entered World War II, but returned to a full schedule in 1945. Channel 3 relocated its entire operation to the Wyndmoor transmitter facility during World War II, when the station aired little programming. It then became one of three stations (along with WNBT and Schenectady, New York's WRGB, now a fellow CBS affiliate) that premiered NBC's regular television service in 1946, although all three stations did share occasional programs just before and during the war. When full broadcasting was resumed, the station reactivated its studio in the Architect's Building, remaining there until 1947. WPTZ then moved into unused space at 1619 Walnut Street in Center City, where KYW radio was housed. What is now KYW-TV has been based in Center City ever since.

The Westinghouse Electric Corporation, owner of Philadelphia's longtime NBC Radio affiliate KYW, purchased WPTZ in 1953 for a then-record price of $8.5 million. The WPTZ call letters are now used for the NBC affiliate in Plattsburgh, New York.

In May 1955, Westinghouse agreed to trade WPTZ and KYW radio to NBC in exchange for WNBK television and WTAM-AM-FM in Cleveland, and $3 million in cash compensation. NBC had long sought an owned-and-operated television station in Philadelphia, the largest market where it did not own a station. It had made several offers over the years for the Philadelphia stations, but Westinghouse declined each time. After being rebuffed by Westinghouse on several occasions, NBC threatened to drop its affiliation from WPTZ and Westinghouse's other NBC television affiliate, WBZ-TV in Boston, unless Westinghouse agreed to the trade. NBC took over operation of WPTZ and KYW in late January 1956; on February 13, 1956, channel 3's call letters were changed to WRCV-TV (in reference to the RCA-Victor record label; KYW radio adopted the WRCV calls as well).

Shortly after NBC took control of channel 3, the Federal Communications Commission (FCC) collapsed the Lehigh Valley, most of northern Delaware and southern New Jersey (including Atlantic City) into the Philadelphia market. NBC realized WRCV-TV's existing tower was inadequate for this enlarged market. In 1957, channel 3 moved to a new 1,100-foot (335 m) tower in Roxborough. The tower was co-owned with WFIL-TV (channel 6, now ABC owned-and-operated station WPVI-TV) and added much of Delaware, the Lehigh Valley, and southern New Jersey to the station's city-grade coverage. The new transmitter enabled channel 3 to broadcast in color for the first time.

However, almost immediately after the trade was finalized, Westinghouse complained to the FCC and the United States Department of Justice about NBC's alleged coercion and a lengthy investigation was launched. On September 22, 1959, the Justice Department issued a decision which, in part, forced NBC to divest WRCV-AM-TV by the end of 1962. Several months later in early 1960, NBC announced it would trade the WRCV stations to RKO General in exchange for its Boston outlets, WNAC-AM-FM-TV. RKO would also acquire NBC's WRC-AM-FM-TV in Washington, D.C. in a separate but related sale, and NBC would replace Washington in its TV station portfolio with then-independent station KTVU in the San Francisco Bay Area, to be purchased separately by the network. As regulators sifted through that multi-level transaction, Philco Corporation, the original operators of WPTZ and by this point owned by the Ford Motor Company, interjected itself into the dispute by first protesting the FCC's 1957 renewal of NBC's licenses for the WRCV stations. Then, in May 1960, Philco filed an application with the FCC to build a new station on channel 3. By October 1961, the purchase of KTVU, and the contingent sale of the WRC stations, had collapsed following objections from NBC's existing San Francisco affiliate, KRON-TV; the WRCV-WNAC trade itself was not affected, but the transactions involving NBC and RKO, along with other related applications by both companies, had been set for hearings by the FCC the preceding May.

In August 1964, the FCC renewed NBC's licenses for WRCV-AM-TV again—but this time, only on the condition that the 1956 station swap with Westinghouse be reversed. Both RKO General and Ford (through Philco) contested the FCC's decision initially, but soon each firm gave up their efforts and bowed out of the competition. Following nearly a year of appeals by NBC, Westinghouse regained control of WRCV-AM-TV on June 19, 1965. Westinghouse had moved the KYW call letters to Cleveland after the swap, and channel 3 became KYW-TV upon the company regaining control of the Philadelphia outlets. Group W, as Westinghouse's broadcasting division was known by this time, took over a transmitter facility far superior to the one it relinquished in 1956. To this day, KYW-TV insists that it "moved" to Cleveland in 1956 and "returned" to Philadelphia in 1965—in fact, some staffers who worked at KYW-TV in Cleveland (talk show host Mike Douglas, meteorologist Dick Goddard, and news anchor Tom Snyder among them) moved to Philadelphia along with the call letters.

Despite its status as NBC's largest affiliate, KYW-TV spent much of the thirty years that followed the 1965 trade reversal preempting many NBC programs, choosing to air local or syndicated programming instead. The production arm of Westinghouse Broadcasting was partially responsible for the preemptions, as channel 3 (along with its sister stations in the Group W chain) aired shows produced and syndicated by Group W, such as The Mike Douglas Show (whose production moved from Cleveland to the Walnut Street studio Philadelphia in 1965, and then taped at Independence Mall East until 1978), The David Frost Show and the Westinghouse franchise Evening Magazine (with was broadcast on non-Westinghouse owned stations airing their own versions of the latter show as PM Magazine). Preempted network programming was usually lower-rated daytime game shows, soap operas, or reruns of prime time programs with an average of two hours per day. At one point, in the fall of 1980, KYW-TV preempted NBC's entire morning schedule after the Today show. Over the years, NBC contracted independent stations WPHL-TV, WTAF-TV/WTXF-TV, WKBS-TV, and WGTW-TV to air programs preempted by channel 3; most of the preempted programs aired on WMGM-TV, which served as the NBC affiliate for Atlantic City until 2014. However, at the time NBC was far less tolerant of preemptions than the other networks and was rather perturbed at losing valuable advertising in the nation's fourth-largest market.

Like most affiliates that preempt underperforming network programs, KYW-TV used the preemptions in order to gain an increase in local advertising rates which potentially come with ratings increases. This proved to be a very profitable decision at first, as KYW-TV was either first or second in the Philadelphia television ratings for most of the 1960s and 1970s. However, the station (and NBC) faltered in the late 1970s, and by 1980, KYW-TV was the lowest-rated network affiliate in Philadelphia. It stayed in the ratings basement even when NBC rebounded to become the nation's most-watched network by 1985. For the rest of its tenure as an NBC affiliate, KYW-TV was the network's lowest-rated major-market affiliate during a very prosperous period for NBC as a whole. It continued to heavily preempt NBC programming, much to the network's chagrin.

On June 16, 1994, Baltimore sister station WJZ-TV lost its affiliation with ABC after that network announced a deal with the E. W. Scripps Company to switch three of Scripps' television stations to ABC; one of the Scripps-owned stations joining ABC was Baltimore's NBC affiliate, WMAR-TV. This deal, which was spurred by an affiliation agreement between Fox and New World Communications, did not sit well with Westinghouse, who felt betrayed by ABC after nearly half a century of loyalty. As a safeguard, Group W intensified a search (which had begun prior to WJZ's affiliation loss) for affiliation deals of its own. Group W eventually struck an agreement to switch KYW-TV, WBZ-TV, and WJZ-TV to CBS (Westinghouse already had two CBS affiliates in its portfolio at the time, KDKA-TV in Pittsburgh and KPIX-TV in San Francisco). CBS was initially skeptical about including KYW-TV in the deal. While KYW-TV was a poor third, CBS-owned WCAU-TV (channel 10) was a solid runner-up to long-dominant ABC-owned WPVI-TV. However, after Westinghouse offered to sell CBS a minority stake in KYW-TV, CBS agreed to move its affiliation to channel 3 and put channel 10 up for sale.

While WJZ-TV and WBZ-TV switched to CBS in January 1995, the swap was delayed in Philadelphia when CBS discovered that an outright sale of channel 10 would have forced it to pay massive taxes on the proceeds from the deal. To solve this problem, CBS, NBC and Group W entered into a complex ownership/affiliation deal in late 1994. NBC traded KCNC-TV in Denver and KUTV in Salt Lake City (which NBC had acquired earlier that year) to CBS in return for WCAU, which for legal reasons would be an even trade—displacing their respective longtime network affiliates, KMGH-TV and KSL-TV. CBS then traded controlling interest in KCNC and KUTV to Group W in return for a minority stake in KYW-TV. As compensation for the loss of stations, NBC and CBS traded broadcasting facilities in Miami. The deal officially took effect at 1:00 a.m. on September 10, 1995. The final NBC program aired on KYW-TV was a rerun of Saturday Night Live, which began at 11:30 p.m. on September 9, 1995; NBC moved all of its programming locally to WCAU after the program ended. Westinghouse bought CBS outright in late 1995, making KYW-TV a CBS owned-and-operated station.

In 2000, the combined company was purchased by Viacom. The deal brought KYW-TV under common ownership with Philadelphia's UPN station, WPSG, which relocated to the KYW Building on Independence Mall. When Viacom became CBS Corporation in 2006 (after spinning off its basic cable networks and the Paramount film studio into a new Viacom), CBS retained all related terrestrial broadcasting interests, including KYW-AM-TV and WPSG.

On April 2, 2007, KYW-TV and WPSG moved to a new broadcast complex located at 1555 Hamilton Street near Center City Philadelphia, across from the Community College of Philadelphia and near Fairmount Park. The new building, which is wired for high definition newscasts, is the fourth studio in the station's 75-year history. Channel 3 had been broadcasting from Independence Mall East since July 1972.

KYW-TV was effectively separated from its radio counterpart in November 2017, when CBS Radio merged into Entercom.

On December 4, 2019, CBS Corporation and Viacom remerged into ViacomCBS.

Since 1965, KYW-TV's logo is a distinct "Stylized 3" in the font made famous by Group W (which introduced in 1963 upon the introduction of the Westinghouse Broadcasting's corporate imaging, while the station was still in Cleveland, now Tegna-owned WKYC). It is the longest continuously-used logo in Philadelphia television history.

Under the terms of Westinghouse's deal with CBS, KYW-TV began carrying the entire CBS schedule in pattern with no preemptions except for extended breaking news or severe weather coverage. If a situation arises to where CBS programming is preempted by local news coverage, the programs can be shifted to sister station WPSG.

Channel 3 has had a long history of carrying Philadelphia-area sports teams through NBC and CBS. From 1948 to 1989, through NBC's broadcast contract with Major League Baseball, select Philadelphia Phillies contests were aired on channel 3, which included their victory in the 1980 World Series. After NBC assumed the broadcast contract to what had become the American Football Conference of the NFL in 1970, the station also aired all Philadelphia Eagles games in which they played host to an AFC team, doing so until 1995; they resumed broadcasting Eagles games (again, usually when the team plays against the AFC team at home) after the station joined CBS when the network acquired the AFC package from NBC in the 1998 season. From 1990 to 1995, Philadelphia 76ers games also aired on Channel 3 by way of NBC's broadcast contract with the NBA.

KYW-TV presently broadcasts 37 hours of locally produced newscasts each week (with 6 hours each weekday; 3 hours on Saturdays and 4 hours on Sundays); it also produces 2½ hours of local newscasts each weekday for CW owned-and-operated sister station WPSG, in the form of a two hour-long extension of KYW-TV's weekday morning newscast at 7 a.m. and a nightly 35-minute newscast at 10 p.m. KYW-TV cooperates with sister station WCBS-TV in the production and broadcast of statewide New Jersey political debates. When the two stations broadcast a statewide office debate, such as Governor or U.S. Senate, they will pool resources and have anchors or reporters from both stations participate in the debate. Additionally, the two stations cooperate in the gathering of news in New Jersey where their markets overlap; sharing reporters, live trucks, and helicopters. Like other CBS-owned stations, KYW-TV offers a web-only newscast called CBS 3 At Your Desk, shown daily.

Shortly after Westinghouse regained control of KYW-TV in 1965, news director Al Primo popularized the Eyewitness News format and branding. This format has the reporters actually presenting their stories instead of having an anchor read them. Primo used the cue "007" from the film From Russia with Love as the theme. Within a few years, Group W's other television stations had adopted the format. Around this same time, sister station KYW radio became one of the first all-news radio stations in the country. Channel 3's newscasts, anchored by Vince Leonard starting in 1958 (during its stint as NBC-owned WRCV-TV), had long been second behind WCAU-TV, but the new format catapulted KYW-TV to first place. Also seen on the air during that time were future talk show host Tom Snyder and Marciarose Shestack. Primo took the concept with him to New York City's WABC-TV in 1968, albeit an improved version that introduced the concept of chatter among the anchors ("happy talk"). It was this modified format that was emulated throughout the United States.

Channel 3 dominated the ratings for the rest of the 1960s, but faced a new challenger after WFIL-TV introduced Action News to Philadelphia. For most of the 1970s, KYW-TV traded first place with WFIL/WPVI. In 1972, KYW-TV hired Philadelphia-area native Jessica Savitch as a reporter, and later co-anchor alongside Leonard. Mort Crim also joined as an anchor during that period, forming what native Philadelphians called the "Camelot of television news". Leonard, Crim and Savitch were joined at the anchor desk in 1976 by native Philadelphian Jack Jones, who at WCAU-TV had become the city's first African-American news anchor. However, in 1977, WPVI beat KYW-TV in most timeslots by a wide margin during a sweeps period. In a case of especially bad timing, Crim left for WBBM-TV in Chicago in May 1977, and Savitch left for NBC News three months later. Channel 3's ratings went into rapid decline. The station tried to stop the decline by adopting a new format called "Direct Connection", with reporters assigned to "beats" such as medical, consumer, entertainment and gossip, among others. While this concept was at least a decade ahead of its time, it was not enough to stop the ratings slide. By the time Jones departed for WLS-TV in Chicago in 1979 and Leonard left for KPNX in Phoenix in 1980, Eyewitness News had crashed into last place.

Having seen its quartet of top-rated anchors move on, KYW-TV attempted a reformat of its newscasts, hiring new talent from outside the Philadelphia market to take center stage. Despite the presence of personalities such as Maria Shriver, Maury Povich, Ron Hunter, Stan Bohrman, and Patrick Emory, Eyewitness News stayed in the ratings basement. For most of the next 20 years, KYW-TV was a very distant third behind WPVI-TV and WCAU-TV. In the late 1980s the station also produced news updates for USA Network, titled the USA Update; but during the changes later in 1991, production was moved over to Hubbard Broadcasting's All News Channel, where they were produced until 2000.

In 1991, KYW-TV rebranded itself as "KYW 3" after being known on-air as simply "channel 3" for most of its history (except for the "Direct Connection" era, when it was known as "3 For All"). It also abandoned the longstanding Eyewitness News branding after 26 years and experimented with giving each newscast a different title: the morning news became known as Newsday, the weekday 5:30 and 6:00 p.m. news as Newsbeat, and the nightly 11:00 and weekend 6:00 p.m. newscasts as The News (the former as The News Tonight; the latter broadcasts, respectively, as The News Saturday and The News Sunday). It also started using a theme based on the five-note musical sounder of its radio sister, one of the top all-news stations in the country and the highest-rated radio station in Philadelphia for most of the last 40 years; indeed, their news director during this era was previously at KYW radio. Group W hoped to gain the trust of viewers who already associated KYW radio with high-quality news. However, neither of these fixes worked—mainly because of putting unknown anchors Bruce Hamilton (who had previously anchored in Orlando at WESH and WCPX, and after his stint here, returned to Florida at Jacksonville's WJXX and WJXT) and Jennifer Ward (previously of Toronto's CFTO) at the helm of the evening newscasts, while the more familiar personalities were relegated to weekends and mornings. As a result, channel 3 stayed in the ratings basement. During this period, KYW maintained an unusually low local news output for a Big Three network station in a Top 10 market and, at two hours per day for much of its waning years with NBC, among the lowest out of the Group W stations; channel 3 discontinued its noon newscast to accommodate lower-rated NBC Daytime programs at the start of 1991, and scaled its early-evening newscast down to a half-hour at 6:00 to carry first-run syndicated programs during the entirety of the 5:00 p.m. hour in September 1992.

The experiment with different newscast names ended after almost three years in 1994, just before it became a CBS station, when the station began calling its newscasts KYW News 3, with familiar Philadelphia anchors Larry Kane (from rival WCAU-TV) and Stephanie Stahl (from Miami's WSVN) coming on board. Kane anchored the 11:00 p.m. broadcast solo, while Stahl anchored the 6:00 p.m. report, first with Bruce Hamilton, then with Pittsburgh's Don Cannon (though due to potential confusion with a local radio DJ also named Don Cannon, he went under his birth name of Don Clark while at KYW; he left in 1998 for sister KDKA). A half-hour noon newscast was resurrected following the September 1995 switch to CBS. The Eyewitness News name was restored in early 1998.

KYW-TV used music packages based on KYW radio's musical signature until 2003, even in the period immediately after rebranding as "CBS 3". That year, it adopted "News in Focus" by composer John Hegner as its theme song. This package, like the majority of themes for CBS' owned-and-operated stations, is based on "Channel 2 News", written in 1975 for WBBM-TV in Chicago (known as "I Love Chicago, Chicago, My Home"; ironically, WCAU-TV used music based on this theme for its last decade as a CBS-owned station). Channel 3 used an updated version written in 2003 for New York City sister station WCBS-TV. The change to "News In Focus" came just after KYW began calling itself "CBS 3". In 2005, KYW-TV ditched "News In Focus" in favor of another "Channel 2 News"-based tune, "The Enforcer" (a.k.a. "The CBS Enforcer Music Collection") also composed by Frank Gari.

Also in 2003, KYW-TV became a factor in the Philadelphia news race for the first time in over 20 years. The previous summer, it persuaded WPVI-TV's longtime 5:00 p.m. anchor, Marc Howard, to jump ship to anchor its 11:00 news. Kathy Orr, weekend weathercaster at WCAU, also moved to channel 3. Then, in September 2003, the station lured Larry Mendte away from WCAU. Mendte had been the lead anchor at that station when it defeated WPVI in the ratings for the first time in 30 years. Alycia Lane, a weekend anchor at Miami's WTVJ, was added to complement Mendte, and they became the station's new top anchor team, anchoring KYW's 6:00 and 11:00 p.m. newscasts.

The 5:00 p.m. news was moved to 4:00, and Howard moved off the 11:00 p.m. newscast to anchor with Denise Saunders. The change proved successful, as KYW moved ahead of WCAU at 11:00 and came within a point of knocking off WPVI in the time slot. Saunders left the station in 2004 and was replaced by Angela Russell. Russell left the station on December 26, 2008. The 4:00 p.m. newscast moved back to the 5:00 p.m. timeslot with The Oprah Winfrey Show ending in 2011 and WPVI starting its own hour-long 4:00 p.m. newscast. The 4:00 p.m. timeslot on KYW was given to the Dr. Phil program. For the last decade, KYW-TV has waged a spirited battle with WCAU for second place behind WPVI. It is currently second in most timeslots, while WPVI continues to dominate with its newscasts despite having its digital signal on interference-prone channel 6. On August 6, 2018 the station relaunched a new 4:00 p.m. newscast anchored by Natasha Brown and Alexandria Hoff, moving Dr. Phil to 3:00 p.m. which was occupied by reruns of Family Feud (which airs on sister station WPSG) until August 3, 2018.

In April 2007, KYW-TV became the third Philadelphia television station to begin broadcasting its newscasts in high definition; the switch coincided with the station's move from its former Independence Mall studios to its new facility on Hamilton Street. On February 2, 2009, KYW began to produce a nightly prime time newscast at 10:00 p.m. for sister station and CW network flagship WPSG.

In September 2018, Jessica Dean announced that she would be leaving the station after five years to pursue another assignment. She has since joined CNN as a correspondent for the network's Washington bureau. On October 29, 2018, Dean's position as Ukee Washington's co-anchor was filled by Jessica Kartalija who came from KYW's sister station, WJZ-TV in Baltimore.

Morning meteorologist Katie Fehlinger left the station on September 17, 2019 after more than eight years in order to spend more time with her family and pursue other professional ventures. Her position was covered in the interim by fellow meteorologists Matt Peterson, Lauren Casey and Kate Bilo, former KYW meteorologist and current WJZ meteorologist Chelsea Ingram, and those from outside the station that were auditioning for the job including former WCAU Chief Meteorologist Tammie Souza and former KNSD weekend meteorologist Llarisa Abreu. On February 10, 2020, Abreu was officially announced as taking Fehlinger's position at KYW, however she unofficially started at the station a day earlier due to Peterson taking a day off as he had been working earlier that week.

KYW-TV has been carried on Comcast in southern Middlesex and Monmouth counties in New Jersey since December 2007 on digital cable channel 256 in the Middlesex County municipalities of Plainsboro, South Brunswick, Monroe, Cranbury, Jamesburg, Helmetta, Spotswood, and East Brunswick as well as the Monmouth County borough of Roosevelt. Comcast's Central New Jersey systems that service portions of the New York market, including the aforementioned Middlesex County municipalities as well as Roosevelt, that were then part of Storer Cable had previously carried KYW-TV during its NBC affiliation on channel 3 before moving to it channel 37 in the late 1980s where it remained until 1993. This came to an end when NBC O&O WNBC requested that Storer Cable's southern Middlesex County system stop carrying a second NBC affiliate in the New York market. KYW was removed from Storer systems in Middlesex County on September 1, 1993.

After the affiliation and ownership swap on September 10, 1995, WNBC did not object to their now NBC co-owned sister station WCAU continuing to be carried in southern Middlesex County on Comcast (then Channel 39), though Comcast did not restore the now CBS-owned KYW to the system for another twelve years. KYW is also available to Comcast cable customers in Ocean County on channel 256, being moved there from channel 3 in early 2008. Comcast added KYW's HD feed to its lineups in Ocean and southern Middlesex counties, as well as the borough of Roosevelt, and its Lambertville area system in Hunterdon County on August 22, 2012 on Channel 903.

In Plumsted Township, Ocean County, KYW is carried in lieu of WCBS-TV as Plumsted is served by Comcast's Garden State system (based out of Mount Holly, Burlington County) which does not carry any New York City stations. However, New York local channels are available on DirecTV and Dish Network in Plumsted and all of Ocean County.

KYW is not available to Cablevision customers in Lakewood, Seaside Heights and southern Monmouth County, even though Cablevision carries other Philadelphia stations on these systems. Cablevision (previously Harte-Hanks Cable and Monmouth Cablevision) in the Asbury Park area of Monmouth County carried KYW-TV until September 10, 1995, when WCAU replaced KYW on that system after the network switch. Verizon FiOS carries KYW in Upper Freehold Township, while the rest of the county gets only New York City area stations on FiOS, except for portions of southern Howell Township, which get WPVI from the Ocean County feed. DirecTV and Dish Network do not carry any Philadelphia stations in any area outside the Philadelphia market.

In New Jersey, KYW (and the majority of Philadelphia stations) were carried in more places in central and northern New Jersey during the CATV era of the 1970s and 1980s. Northern and portions of central Middlesex County, with the exception of South Plainfield never received any other Philadelphia station except WKBS, WPHL, and WTAF (now WTXF), which have been removed since the late 1980s. Northeast Monmouth County Comcast subscribers (Eatontown) once had KYW and the other Philadelphia stations on cable, as well.

In Maryland, KYW is carried in Cecil County and portions of the upper Eastern Shore along the US 301 corridor. During the CATV era of the 1970s and into the 1980s, KYW was carried as far south into Ocean Pines, Worcester County.