Fiktiv Australia - The Advertiser

The Advertiser is a daily tabloid format newspaper published in the city of Adelaide, South Australia. First published as a broadsheet named The South Australian Advertiser on 12 July 1858, it is currently a tabloid printed from Monday to Saturday. The Advertiser came under the ownership of Keith Murdoch in the 1950s, and the full ownership of Rupert Murdoch in 1987. It is now a publication of News Corp. Through much of the 20th century, The Advertiser was Adelaide's morning broadsheet, The News the afternoon tabloid, with The Sunday Mail covering weekend sport, and Messenger Newspapers community news. The head office was relocated from a former premises in King William Street, to a new News Corp office complex, known as Keith Murdoch House at 31 Waymouth Street.

An early major daily colonial newspaper, The Adelaide Times, ceased publication on 9 May 1858. Shortly afterwards, Reverend John Henry Barrow, a former editor of the South Australian Register founded the morning newspaper The South Australian Advertiser and a companion weekly The South Australian Weekly Chronicle. The original owners were Barrow and Charles Henry Goode, and the first issues were published on 12 July 1858 and 17 July 1858 respectively. It initially consisted of four pages, each of seven columns, and cost 4 pence.

In 1863 the company started an afternoon newspaper The Express as a competitor to The Telegraph, an afternoon/evening daily paper independent of both The Advertiser and the South Australian Register. The company was then re-formed, effective 9 September 1864, with additional shareholders Philip Henry Burden, John Baker, Captain Scott, James Counsell, Thomas Graves and others. Burden, secretary of the company, died in 1864, and Barrow, whose wife had died in 1856, married his widow in 1865, thus owning together a quarter of the company. In December 1866, the syndicate bought the now defunct The Telegraph (by this time renamed The Daily Telegraph with a morning edition and a weekend Weekly Mail) at auction, and incorporated it with The Express to form The Express and Telegraph.

In 1871, when the shareholders were Barrow, Goode, Robert Stuckey, Thomas Graves, William Parkin, Thomas King, James Counsell, and George Williams Chinner, the partnership was dissolved and the business was carried on by Barrow and King. J. H. Barrow died on 22 August 1874, and Thomas King ran the papers for himself and Mrs. Barrow for about five years. In 1879 a new firm was created, consisting of Thomas King, Fred Burden (son of P. H. Burden and adopted son of J. H. Barrow), and John Langdon Bonython. In July 1884, Thomas King dropped out, and the firm of Burden & Bonython was formed to run the paper.

On 1 April 1889, the main publication was re-branded with an abbreviated title, The Advertiser. In December 1891, Burden retired, and sold his share of the company to Bonython, who, from 1894 to 1929, became the sole proprietor of The Advertiser. As well as being a talented newspaper editor, he also supported the movement towards the Federation of Australia. Later, in 1923, after a run of 60 years, The Express was stopped just as its renamed rival, The News, was starting. On 12 January 1929, The Mail announced that Bonython had sold The Advertiser for £1,250,000 to a group of Melbourne financiers The Herald and Weekly Times, an external media company, now had the controlling stake, but Bonython still retained a 48.7% interest. Bonython then retired from his newspapers in 1929, after 65 years' service, and his son, John Lavington Bonython, became editor. In February 1931, in the wake of the Great Depression, The Advertiser took over and shut down its ailing competitors, The Register (published 1836-1931), The Chronicle (Register's Saturday sister publication), and The Observer (published 1843-1931), briefly renaming itself for seven months as The Advertiser and Register.

On the death of Keith Murdoch in 1952, ownership of The News and The Mail passed to his son Rupert Murdoch via News Limited.

On 24 October 1953 the company launched the Sunday Advertiser in direct competition to News Limited's The Mail, but failed to outreach its rival, though no doubt affecting its profitability. It ceased publication five years or so later, after which the by then renamed Sunday Mail advertised itself as a joint publication of Advertiser Newspapers and News Ltd., and incorporated many of the Sunday Advertiser regular features. It had also introduced colour graphics on the comics page (rather primitive by today's standards), but this was dropped shortly after joint publication commenced.

In addition, The Messenger, published since 1951 was partially purchased in 1962, and fully owned by 1983. When Murdoch acquired The Herald and Weekly Times in 1987, he also acquired the remaining 48.7% share of The Advertiser. He sold The News in 1987, and it was closed in 1992. Murdoch then changed the format of The Advertiser from a broadsheet to a tabloid in November 1997, and the masthead and content font and layout was modernised in September 2009.

The Advertiser is available for purchase throughout South Australia and some towns and regions in New South Wales, Victoria and the Northern Territory located near or adjacent to the South Australia state border such as Broken Hill, Mildura, Nhill and Alice Springs. According to The Advertiser's website, the newspaper is read by over 580,000 people each weekday, and by more than 740,000 people each Saturday.

The Advertiser is looking forward with pride and confidence upon entering its third century as the primary source of news and information in South Australia. From its inception in 1858 to the present, The Advertiser continues to build upon its unsurpassed reputation for accuracy, integrity and excellence.

Each day The Advertiser strives to provide the best coverage of overseas, national and local news using leading-edge technology in photographic imaging, production and colour printing.

At the same time we have created a consistent and reliable environment which allows you, our valued advertising clients, the opportunity to reach a large, diverse and economically powerful market in Adelaide and all major regional and rural centres.

In recent years The Advertiser has undergone major changes in both appearance and production techniques to remain relevant and competitive in a fast-moving and demanding world.

Daily Sections:
EGN
Award winning journalists and photographers keep South Australians up to speed with all the latest local, national and international news.

Business
The Advertiser provides a daily concise coverage of the latest local, interstate and international business news. Supplying current share prices, business trends and financial market fluctuations together with local business success stories, this section delivers the business news important to South Australians.

Sport
The Advertiser’s award winning sports journalists present a comprehensive coverage of local and international sport. With regular and in-depth coverage of the AFL, netball, basketball, cricket, tennis, racing, motorsport, cycling and much more, The Advertiser provides South Australians with Australia’s best sports coverage.

Amusements
With a focus on Adelaide’s cultured side, The Advertiser’s Arts section looks at issues affecting the arts community as well as providing regular previews/reviews of art shows, musical performances, operas, ballets and movies.

Adelaide Confidential
If it's happening in Adelaide, if someone's the talk of the town, there's only one place to turn. Each day in The Advertiser, Adelaide Confidential keeps readers up to date with who's who, where to be seen and where the best parties are as well as what's going on behind the scenes on the lifestyle merry-go-round.

Weekly Sections:
Money (Monday)
Having trouble understanding superannuation and taxation? Confused about the sharemarket? Help is at hand with a comprehensive and easy to understand insight into all money matters, included free with the Monday Advertiser – the Money liftout.

Footy (Monday, Friday)
The best sports journalists present South Australia’s most comprehensive football coverage twice a week in Footy. Footy Monday is a 16-page liftout that captures all the excitement from the weekend round. Footy Friday is an 8-page liftout that features previews of weekend AFL & SANFL fixtures, team line-ups, player interviews and guest tipsters.

Arts (Monday)
Arts in Monday's Advertiser features the latest news and reviews of Adelaide's arts scene. Arts keeps readers informed with What's On in Adelaide for the week ahead, theatre & classical performances and news from art galleries.

you (Tuesday)
Want to see the latest fashion being paraded on the catwalks? Who’s been seen around town? Not to mention up-to-date health debates. Tuesday’s you liftout has all these answers and more! Check out affordable fashion, enjoy a light-hearted look at relationships and how to improve your health and feel great. you is about looking your best and feeling great!

CareerOne (Wednesday, Saturday)
CareerOne appears everyday, although it is Wednesday's & Saturday's Advertiser which provides South Australians with a larger guide to all employment opportunities, ranging from executive and management positions, to part-time and contract jobs.

Food & Wine (Wednesday)
Bursting with fresh food ideas, the best places to dine and the first word on new wines, Food & Wine is for those who appreciate good taste. Wine industry expert rates the latest fine wine vintages, while a critic reviews restaurants, hotels and cafes from around SA.

Real Estate (Wednesday)
The Wednesday Real Estate section is the leading guide for commercial properties and is recognised as such by South Australian real estate agents and business people.

7 Days (Wednesday)
If it’s worth watching on television, you can be sure to read all about it 7 Days every Wednesday. As well as including the week’s TV listings, 7 Days provides a ‘Pick of the Day’ highlighting reasons why viewers should tune in. We go behind the scenes to bring you the latest industry gossip, and interview celebrities from all your favourite shows.

Guide (Thursday)
If it’s in the entertainment world, you can be sure to find it in the Guide on Thursday. Music fans are spoilt with breaking industry news, CD reviews and feature articles. Hollywood big names are interviewed, and all the latest movie and video releases are reviewed – all this in the Guide on Thursdays.

Weekend Plus (Friday)
Friday’s Weekend Plus is the best way to prepare for the weekend. Weekend Plus provides interesting ideas about what to do on the weekend, ranging from fishing and boating, to gardening and the great outdoors.

Movies & Arts (Saturday)
If you’re looking to reach people interested in theatre, live music, comedy and art exhibitions, Movies & Arts provides an ideal section. Featuring a Movie Guide, expert movies reviews and the latest news in the arts world, Movies and Arts has established itself as a must-read on Saturdays.

CARSguide (Saturday)
The CARSguide Liftout which is inserted into Saturday's Advertiser, keeps readers up to speed with every new model to hit the road, as well as providing mechanical advice and tips on buying new and used cars.

Computers (Saturday)
Constant updates in technology mean that consumers require information to help them select the right computer for their business or family. Computers on Saturday explains the implications that e-mail and the Internet have for business, and brings you the latest in computing accessories such as scanners and digital cameras.

Weekend (Saturday)
The Advertiser’s flagship section, Weekend is the perfect start to the weekend, with interesting stories to eat breakfast or enjoy a coffee over. It’s for those who want to take time to sit back and savour quality stories on entertainment, current events, art, home and garden, books and travel.

Real Estate (Saturday)
Real Estate Liftout in Saturday's Advertiser analyses auction results and presents news and trends that affect the entire industry. The Saturday Real Estate guide is the definitive guide to South Australian real estate. As the number one choice for real estate agents and home buyers, it features properties from metropolitan, hills and country areas.

Travel (Saturday)
Travel stories range from Borneo to Ballarat, London to Lorne, Thailand to the Thames and everywhere in between. Appearing on a day when travelling and relaxing is at the forefront of people’s minds, Travel provides the perfect environment for your advertising to appear.

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The Sunday Mail (originally titled The Mail) is an Adelaide newspaper first published on 4 May 1912 by Clarence Moody.

In 1912, Clarence Moody initially set up three newspapers – the Sporting Mail (1912-1914), Saturday Mail (1912-1917), and the Mail. The first two titles lasted only a few years, and the Mail itself went into liquidation in late 1914. Ownership passed briefly to George Annells and Frank Stone, and then to Herbert Syme. In May 1923 News Limited purchased the Mail and moved the newspaper to North Terrace. By this time The News had developed a strong sporting focus, and results of Saturday sporting matches of all types and grades were reported in the Mail.

The paper's name briefly changed to The SA Sunday Mail on 6 February 1954, and then Sunday Mail in 1955. The original 1912 circulation of 15,000 had risen to 213,000 by 1962. For its first 60 years the Mail was printed on Saturday nights. Initially two editions were published, with a 'street' edition coming out at about 7:00 pm, followed by a midnight edition which was sold to theatre crowds later in the evening, and distributed throughout the state on Sunday mornings. The Sunday Mail was first published on a Sunday on 5 November 1972, and went on to survive the closure of The News in March 1992.

The Sunday Mail is South Australia's most widely read newspaper. Advertisers have the opportunity to reach all demographic, lifestyle, consumption and socio-economic groups, due to the Sunday Mail’s massive state-wide readership.

People spend more time reading Sunday newspapers, than they do on weekdays. An independent survey conducted by the Roy Morgan Research Centre recently found that readers in all socio-economic groups spend an average of 56 minutes reading their Sunday newspaper, and an average of 39 minutes reading their weekday newspaper. Sunday reading of 56 minutes represents an 11 minute increase over the 1991 average of 45 minutes, when the study was previously conducted.

Sections:
Early General News
Adelaide’s finest journalists compile the latest local, national and international news in the Sunday Mail every week. On Sunday, families have a chance to relax and enjoy the rest day of the week. Accordingly, the majority of feature articles are designed to appeal to families.

Opinion
Sunday Mail journalists and guest columnists share their opinion on current events and controversial topics, while readers enjoy contributing to the discussion through writing letters to the editor.

Business
Every Sunday, leading stockbrokers provide ‘best-buy’ recommendations to help investors. Experts answer financial questions from readers, and the state of Australian and overseas financial markets are explored.

Sport
With most major sporting events taking place over the weekend, the Sunday Mail is in a unique position to capture all the excitement. Sport is big, bright and colourful, with previews and reviews of all the latest in the world of sport.

Fishing
When it comes time for the weekend, many South Australians enjoy their time out and relax with fishing and boating. Fishing is located at the bottom of the weather page within the Sunday Mail. This provides anglers with up-to-date information on conditions, and fishing spots that are running hot. Boating enthusiasts enjoy reading about the latest release outboard motors and boats to hit the SA market.

Time Out
Each Sunday, Time Out covers movies, music, live theatre and dining out, reaching South Australians on a day when they have time to enjoy their leisure.

CARSguide
Speak to intending motor vehicle purchasers on the day when most South Australians enjoy their leisure time. In CARSguide in the Sunday Mail, latest release models are test-driven, and our driving team rates their value for money. CARSguide also boasts a classified advertising section where you can address weekend car buyers.

I.T.
Technology is changing rapidly in our lives, and our homes and businesses must accommodate this change. How does today’s society keep up to date with tomorrow’s technology? I.T. in the Sunday Mail is the definitive South Australian guide to the latest breakthroughs in technology.

Look
From fashion & celebrity to who's who in South Australian society, Look delivers a fresh and dynamic snapshot of the social scene.

Body + Soul
body + soul covers relationship issues, takes a candid and intelligent approach to sexuality, is keen to raise issues of importance to the many men reading, plus reporting on developments in the world of mainstream and holistic medicine. Unique to the Australian market, body + soul covers lifestyle issues relating to both male and female readers in the one publication.

Home
Home is an essential guide for South Australians wanting to discover new home designs, inspiration for decorating, renovating tips, accessorising rooms, gardening advice and do-it-yourself projects.

TV Guide
TV Guide is a free colour A4 magazine contained within the Sunday Mail that has established itself as South Australia's major television guide.

Escape
Escape in the Sunday Mail is a vibrant and expanded section, including all the information required by anyone who wants to pack up and go travelling. Featuring more than just South Australian and interstate attractions, it also covers popular international locations and resorts.