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- scrape relevant forums for posts?
- is there any tool out there for monitoring and scanning spesific forums for keyword-relevant threads?
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- BuzzBundle from link-assistant does exactly that.
- You can then start using automated bidding or CPA bidding based on these metrics to understand which keywords are driving the more engagement, and then push more budget into these areas.
- You can do the same with call tracking, as this is also a feature on Google Ads. Each call is recorded as a conversion, based on what length of call you set to be a conversion.
- So if you know that for your business, conversions take at least 3 minutes to complete over a call, then set the call length to 3 minutes and all calls over 3 minutes will be recorded as conversions in Google Ads. You can then auto-bid toward these conversions as well.
- Q: You talked about how SEO keyword rankings can be used to adjust PPC strategies, but what are some ways we can use PPC data to change SEO strategy?
- PV: SEO requires a more timely strategy, and so when you decide to optimize your site for a set of keywords, the only data you have is either from existing SEO traffic, or what you research on keyword tools.
- However, as PPC allows you to gather real-time data at keyword level, you can identify the highest converting terms for your business from PPC, and then decide to SEO these terms.
- Using the Search term report from PPC allows you to see which long tail and less competitive terms are driving conversions for you, and from here, you can start identifying more terms to SEO that will be easier to rank for, allowing you to reduce your PPC budget on these terms and re-invest it into other keywords that are more competitive.
- You can also use PPC audience data to see what types of people are interacting and converting on your site more, thereby tailoring your content and landing pages for SEO based on the people most likely to see them.
- Q: Do those voice search statistics hold true for B2B searches as well? I see people making voice searches for a new pair of pants, but not for business solutions.
- PV: I agree. The voice search revolution will be mainly for consumer products, as these are the ones that people will gain the most efficiency from on a day-to-day basis. B2B searches require more research, and also, the volume won’t be as high as for B2C searches.
- However, we’re seeing more and more searches for B2B coming through smartphones, and a study by Google and the Boston Consulting Group has predicted that 70% of all B2B searches will be on a smartphone by 2020.
- This means that people searching for B2B products and services will be on the move more, and so will be looking for information more directly.
- However, as more people use their smartphones, the likelihood is that they will begin to use them for their work lives as they do for their personal lives, and so if they are using voice search to find a pair of pants, they will probably transition into using voice search if they are looking for a conference venue or supplier of office equipment.
- Q: What keyword research tools do you use for voice search terms? Are these long-tail keywords different than the keywords you would find for traditional search?
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