tnp - Eric - add_to_cart

window.dataLayer = window.dataLayer || [];
window.dataLayer.push({
  event: 'add_to_cart',             // name of the event. In this case, it always must be add_to_cart
  ecommerce: {
    items: [{                           // an array with a product (or multiple products) that was added to a cart
      item_name: 'Product 1',           // insert an actual product name
      item_id: 'product1',              // insert an actual product ID / SKU
      currency: 'EUR', // insert currency here with the correct format 'USD' 'GBP' 'EUR' etc.
      price: '11.99',                   // insert an actual product price before discount. Number or a string. Don't include currency code
      item_category: 'Blankets',         // insert an actual product top-level category, if it is possible to drill down the categories (e.g. Apparel, then T-shirt, then Men), use item_category2, etc. Can use from item_category up to item_category5
      item_variant: 'Blue',             // insert an actual product variant
      quantity: '1'                     // product quantity of how many products were added to a cart
    }]
  }
});